An ecopreneur can be anyone who wants to be successful at earning a living by solving environmental problems. Focuses on small scale start-ups and provides information on basic entrepreneuring, including how to get the necessary training, developing viable ecobusiness ideas, funding an ecobusiness, marketing, and managing growth. Also covered are specific ecobusiness opportunities in the fields of recycling and waste reduction techniques and providing products and services for the environmentally aware lifestyle.

Ivanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal I'm not even sure I'd call this a "business book." ECOpreneuring contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income. This kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, ECOpreneuring is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors. I really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do. Reviewed by Jeff McIntire-Strasburg, Sustainablog Powerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living. This accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of: Eco-business basics Purposeful management Marketing in the green economy Running a lifestyle business Ecopreneuring shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability. Part small business manifesto, part personal finance primer, Ecopreneuring is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability. John Ivanko and Lisa Kivirist are innkeepers of the award-winning Inn Serendipity Bed & Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include Rural Renaissance and Edible Earth and a number of Global Fund for Children multicultural books.

When I received the review copy I was rather excited. . . the book as a collection of research papers that, in themselves, are very interesting, and provide a fast-track into the literature of the subject in question. . . it is a worthwhile purchase to support thinking on entrepreneurship and innovation in a world where the sustainability agenda is increasingly becoming the agenda for inventors, entrepreneurs and those who fund them or invest in their companies. . . All the papers are well written and scholarly. . . A particularly strong feature of the chapters is the range of sources quoted at the end of each chapter. These references provide pathways into many different literatures that might save much time for subsequent researchers. Lorraine Warren, International Journal of Entrepreneurial Behaviour and Research In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models. The international cast of contributors addresses the wide range of issues in the balance between growth and environmental concerns. The first five chapters discuss various aspects of sustainable entrepreneurship. This is followed by two chapters that look at innovation within existing firms. Innovation is not successful until it finds a customer, so the two chapters that follow delve into the marketing aspects of business-to-consumer and business-to-business settings. The book closes with a broad discussion of the evolution and future of the research agenda into the intersection of sustainability, innovation and entrepreneurship. Academics, students, business professionals, and NGOs will find this volume enlightening and useful.

The first edition of this book looked at the emergence of 'ecopreneurs' - environmental entrepreneurs gaining competitive advantage for their firms through understanding and utilising green issues. These green entrepreneurs have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This new edition continues the examination of what distinguishes these green entrepreneurs from others. It draws on a diverse range of case studies embracing examples of both successful and unsuccessful ecopreneurial ventures on at least four continents. Contributions have been updated and a number of entirely new chapters describe sustainable business projects in places ranging from the USA , India, western Europe, UK, Australia, central America and New Zealand. Making Ecopreneurs, second edition, charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship, to policymakers within governments and NGOs, and to those running businesses.

In the ’60s it was called the "back to the land" movement, and in Helen and Scott Nearings’ day, it was "living the good life." Whatever the term, North Americans have always yearned for a simpler way. But how do you accomplish that today? Blending inspiration with practical how-to’s, Rural Renaissance captures the American dream of country living for contemporary times. Journey with the authors and experience their lessons, laughter and love for the land as they trade the urban concrete maze for a five-acre organic farm and bed and breakfast in southwestern Wisconsin. Rural living today is a lot more than farming. It’s about a creative, nature-based and more self-sufficient lifestyle that combines a love of squash, solar energy, skinny-dipping and serendipity . . . The many topics explored in Rural Renaissance include: "right livelihood" and the good life organic gardening and permaculture renewable energy and energy conservation wholesome organic food, safe water and a natural home simplicity, frugality and freedom green design and recycled materials community, friends and raising a family independence and interdependence wildlife conservation and land stewardship. An authentic tale of a couple whose pioneering spirit and connection to the land reaches out to both the local and global community to make their dream come true, Rural Renaissance will appeal to a wide range of Cultural Creatives, free agents, conservation entrepreneurs and both arm-chair and real-life homesteaders regardless of where they live. Lisa Kivirist and John Ivanko are innkeepers, organic growers, copartners in a marketing consulting company, and have previously published books. John is also a photographer. Former advertising agency fast-trackers, they are nationally recognized for their contemporary approach to homesteading, conservation and more sustainable living. They share their farm with their son, two llamas, and a flock of free-range chickens. Rural Renaissance also offers a foreword by Bill McKibben.

Social entrepreneurship is construed an innovative activity that addresses or mitigates social issues based on self-sufficiency and financial stability. It offers the potential to shift civil society through innovative social ventures that pursue profit and purpose. It is gaining international attention due to the intent of social entrepreneurs to change and to see the world as it can be, not as it is. These changemakers blend lessons from business with the diversity and complexity of social values and in the process pursue opportunities for change. International Perspectives on Value Creation and Sustainability Through Social Entrepreneurship explores various issues and ideas about social entrepreneurship through the lens of theoretical, practical, and empirical research. It provides an international outlook of social entrepreneurship, focusing primarily on value creation and sustainability. Covering topics such as entrepreneurship education, post-COVID perspectives, and private wealth, this premier reference source is an essential resource for entrepreneurs, business leaders, managers, government officials, policymakers, libraries, students and faculty of higher education, researchers, and academicians.

Considers the issues of social and sustainable entrepreneurship. This title tackles lingering definitional issues such as the distinctions between social, sustainable, and environmental entrepreneurship, or proposes social entrepreneurship research agendas based on key research questions found in prior studies.

The proprietors of Inn Serendipity show how easy it is to cook homemade and homegrown meals that help the planet and go easy on your budget. Join Lisa Kivirist and John Ivanko, proprietors of the award-winning Inn Serendipity, as they launch a return to our roots of independence, self-sufficiency and frugality, blended with the spice of modern living. Farmstead Chef whips up a quirky, homespun tale of how we can eat well, nourish our bodies, and restore the planet. Rediscover the benefits of homegrown and homemade cooking, preserving the harvest, stocking the pantry, all while building community. From breakfasts to mouth-watering desserts, Farmstead Chef showcases the creative and budget-friendly side to eating lower on the food chain more often while taking responsibility for the food we put into our bodies—by growing it, sharing it and savoring it. Recipes include: Zucchini Feta Pancakes Winter Squash Fritters Herb-infused Spare Ribs Strawberry Dessert Pizza Homemade Graham Crackers After your meal, pull up a chair and enjoy inviting slice-of-life “Kitchen Table” features, such as interviews with local food heroes and visionaries transforming our food system. Farmstead Chef also shares tips practical cooking tips and lively short essays inspired by John and Lisa’s organic, self-reliant homestead and bed & breakfast. This fully illustrated cookbook will show you how to reconnect with nature through food, especially when shared with friends. Praise for Farmstead Chef “Farmstead Chef stirs up revolution, moving us back into the kitchen, our home gardens and local farmers markets. It captures the renaissance of homemade and homegrown cooking where key ingredients include fresh, seasonal and local food along with a deep-rooted conviction that our every bite can make a difference in transforming our world.” —Nell Newman, Co-founder and President of Newman's Own Organics “This book put a big smile on my organic farmer face. Why? With playful people like Lisa Kivirist and John Ivanko kissing off corporate America, the serious nature of taking back our food supply becomes a belly-laugh, belly-full party that even the most skeptic will want to attend. For good food and good laughter, Farmstead Chef is the place to be.” —MaryJane Butters, publisher of MaryJanesFarm

Businesses and enterprises can no longer avoid the concern of their Natural Environmental impact, which calls into question their economic activities. Frugal Innovation and Innovative Creation is at the crossroads of economics and management in business, particularly focused on innovative enterprises and their interactions with the Natural Environment. Navigating these interactions can be perceived by companies as a costly constraint, especially in an innovation process, which is already very expensive. The aim of this book is therefore to highlight the need for a satisfactory technology level while innovating, without risking damage to the Natural Environment. The challenge here is to propose a form of frugal innovation that is likely to be successful, while also mindful of the environmental considerations from the outset, hence the concept of environmental frugal innovation. Furthermore, by questioning the practice of innovative creation (especially if it integrates the ideas of respect for and preservation of the Natural Environment), this book reveals the importance of two key elements that are present regardless of the modality (the level of technology and organization): improvisation and bricolage.