How to produce brand identities that are alive, with the ability to morph into new versions based on outside influences.

This publication studies methods for creating flexible looks for public and cultural institutions. The conventional logos traditionally used by companies are the result of a unique process of compression and abstraction. By contrast, flexible looks do not conceal their diverse components in their logo but instead from a complex family of symbols from them. In the combination of a basic logo and a family of symbols, the look is in a position to represent the general (the philosophy of the institution, the program) and the specific (e.g., changing exhibitions and events). The author describes the effect and potential of looks and offers general criteria that distinguish fully developed, dynamic looks. The subject is also presented in the form of artistic projects and with reference examples from the natural sciences and the humanities. Case studies of famous designers such as Karl Gerstner and Ruedi Baur enhance the analysis

With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.

In the Flesh deeply engages postmodern and new materialist feminist thought in close readings of three significant poets—Propertius, Tibullus, and Ovid—writing in the early years of Rome's Augustan Principate. In their poems, they represent the flesh-and-blood body in both its integrity and vulnerability, as an index of social position along intersecting axes of sex, gender, status, and class. Erika Zimmermann Damer underscores the fluid, dynamic, and contingent nature of identities in Roman elegy, in response to a period of rapid legal, political, and social change. Recognizing this power of material flesh to shape elegiac poetry, she asserts, grants figures at the margins of this poetic discourse—mistresses, rivals, enslaved characters, overlooked members of households—their own identities, even when they do not speak. She demonstrates how the three poets create a prominent aesthetic of corporeal abjection and imperfection, associating the body as much with blood, wounds, and corporeal disintegration as with elegance, refinement, and sensuality.

Language and Identities offers a broad survey of our current state of knowledge on the connections between variability in language use and the construction, negotiation, maintenance and performance of identities at different levels - individual, group, regional and national. It brings together over 20 specially commissioned chapters, written by distinguished international scholars, on a range of topics around the language/identity nexus. The collection deals sequentially with identities at various levels, both social and personal. Using detailed, empirical evidence, the chapters illustrate how the multi-layered, dynamic nature of identities is realised through linguistic behaviour. Several chapters in the volume focus on contexts in which we might expect to observe a foregrounding of factors involved in the definition and delimitation of self and other: for example, cases in which identities may be disputed, changing, blurred, peripheral, or imposed. Such a focus on complex contexts allows clearer insight into the identity-making and -marking functions of language. The collection approaches these topics from a range of perspectives, with contributions from sociolinguists, sociophoneticians, linguistic anthropologists, clinical linguists and forensic linguists.

A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level

Drawing on the symbolic potential of rivers to represent life and time, the riverscape provided a metaphor for the mythic stream of national history flowing unimpeded out of the past and into the future. Tricia Cusack is a lecturer at the Centre for European Languages and Cultures at the University of Birmingham. She coedited Art, Nation and Gender: Ethnic Landscapes, Myths and Mother-Figures and has published numerous articles in anthologies and journals including National Identities, Nations and Nationalism, and Art History

World Jewry today is concentrated in the US and Israel, and while distinctive Judaic approaches and practices have evolved in each society, parallels also exist. This volume offers studies of substantive and creative aspects of Jewish belonging. While research in Israel on Judaism has stressed orthodox or "extreme" versions of religiosity, linked to institutional life and politics, moderate and less systematized expressions of Jewish belonging are overlooked. This volume explores the fluid and dynamic nature of identity building among Jews and the many issues that cut across different Jewish groupings. An important contribution to scholarship on contemporary Jewry, it reveals the often unrecognized dynamism in new forms of Jewish identification and affiliation in Israel and in the Diaspora.

Southeast Asia has in recent years become a crossroads of cultures with high levels of ethnic pluralism, not only between countries, sub-regions and urban areas, but also at the local levels of community and neighbourhood. Illustrated by a series of international case studies, this book demonstrates how the forces of 'post-colonialism' in their various manifestations are accelerating social change and creating new and 'imagined' communities, some of which are potentially disruptive and which may well threaten the longer term sustainability of the region. Interdisciplinary in approach, this book brings together geographers, historians, anthropologists, architects, education specialists, planners and sociologists to make connections and new insights and to provide a truly comprehensive view of heritage, culture and identity in this dynamic region.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity