Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

Get direct bookings for your Short Term Rental properties using powerful insights from one of the Top 20 Most Influential People in the Vacation Rental Industry - Keep reading! Are you a rental property owner who can seem to get direct booking without relying on big-name platforms? Are you tired of giving up a hefty percentage of your earnings to these said platforms? Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve? You're not alone. When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family's short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb. But when he realised that business owners are just a number to them, he learned to pivot... and his family's business thrived. In "The Book Direct Playbook", Mark poured all his experience, learnings, insights, (and the odd soccer reference), to help property owners around the world finally regain control and turn their business into the champion of direct bookings. Using this powerful guide, you will: Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead generation tools Learn Mark's secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one And so much more!

Building a business requires more than just a good product and talented people; it requires you to take a hard look at how you show up as a leader. Open, Honest, and Direct helps you dive into the heart of your business and your people, identifying changes you can make to transform the way you and your managers lead. Part business book, part personal-development guide, this is a how-to full of practical ways to not only build and lead a high-performance team but also bring out the best in your people. Being a successful manager is less about staying constantly on top of your team and more about providing clarity and context for people. Levy’s method for creating open, honest, and direct leaders within an organization provides you with tactical tools you can put to use right away. This is a toolkit for designing a culture that supports employee performance and future-proofs your business. Many managers are promoted because they are great at what they do, but that doesn’t necessarily translate into their ability to manage a team and get the most out of their people. In today’s business environment where the competition for top talent is intense, it’s integral to not only keep your top talent but also be able to coach all of your people and unlock their full potential. Open, Honest, and Direct is a field guide and powerful movement for leading that will give your organization the competitive edge it needs.

For over three decades, director Ken Kwapis has charted a career full of exceptional movies and television, from seminal shows like The Office to beloved films like He’s Just Not That Into You. He is among the most respected directors in show business, but getting there wasn’t easy. He struggled just like everyone else. With each triumph came the occasional faceplant. Using his background and inside knowledge, But What I Really Want To Do is Direct tackles Hollywood myths through Ken’s highly entertaining experiences. It’s a rollercoaster ride fueled by brawls with the top brass, clashes over budgets, and the passion that makes it all worthwhile. This humorous and refreshingly personal memoir is filled with inspiring instruction, behind-the-scenes hilarity, and unabashed joy. It’s a celebration of the director’s craft, and what it takes to succeed in show business on your own terms. "Ken Kwapis always brought out the best in the actors on The Office. Whenever Ken was directing, I always felt safe to go out on a limb and take chances, knowing he had my back. Every aspiring director should read this book. (I can think of several 'professional' directors that should read it too!)" -Jenna Fischer "A vital, magnificent manifesto on the art and craft of directing, written with emotional, instinctual and intellectual depth by one of America's most beloved film and television directors" -Amber Tamblyn "In the years that I was fortunate to work with Ken on Malcolm in the Middle, he had an uncanny ability to guide actors right to the heart of a scene and reveal its truths. He admits that he doesn’t have all the answers, he’ll make mistakes, and at times he’ll struggle, but as he says in the book, 'It’s the struggle to get it right that makes us human.'" -Bryan Cranston "Good luck finding a more kind, passionate, and talented director alive than Ken. Seriously, good luck." -Tig Notaro “'Action!' is what most directors bark out to begin a scene. But Ken Kwapis starts by gently intoning the words 'Go ahead...' That simple suggestion assures everyone they’re in smart, capable, humble hands. That’s how you’ll feel reading this book. And so, if you’re anxious to discover how a top director always brings humor, honesty, and humanity to his work, all I can tell you is...Go ahead." -Larry Wilmore

A proven method for better teaching, better learning, and better test scores! This teacher-friendly book presents a step-by-step approach for implementing the Explicit Direct Instruction (EDI) approach in diverse classrooms. Based on educational theory, brain research, and data analysis, EDI helps teachers deliver effective lessons that can significantly improve achievement all grade levels. The authors discuss characteristics of EDI, such as checking for understanding, lesson objectives, activating prior knowledge, concept and skills development, and guided practice, and provide: Clearly defined lesson design components Detailed sample lessons Easy-to-follow lesson delivery strategies Scenarios that illustrate what EDI techniques look like in the classroom

A longtime insider explores the origins of modern protest movements like Black Lives Matter and Occupy Wall Street, offering a groundbreaking history of disruptive protest and American radicalism since the Sixties As Americans take to the streets in record numbers, L.A. Kauffman’s timely, trenchant history of protest offers unique insights into how past movements have won victories in times of crisis and backlash and how they can be most effective today. This deeply researched account, twenty-five years in the making, traces the evolution of disruptive protest since the Sixties to tell a larger story about the reshaping of the American left. Kauffman, a longtime grassroots organizer, examines how movements from ACT UP to Occupy Wall Street to Black Lives Matter have used disruptive tactics to catalyze change despite long odds. Kauffman’s lively and elegant history is propelled by hundreds of candid interviews conducted over a span of decades. Direct Action showcases the voices of key players in an array of movements—environmentalist, anti-nuclear, anti-apartheid, feminist, LGBTQ, anti-globalization, racial-justice, anti-war, and more—across an era when American politics shifted to the right, and a constellation of decentralized issue- and identity-based movements supplanted the older ideal of a single, unified left. Now, as protest movements again take on a central and urgent political role, Kauffman’s history offers both striking lessons for the current moment and an unparalleled overview of the landscape of recent activism. Written with nuance and humor, Direct Action is essential reading for anyone interested in understanding the protest movements of our time. “The best overview of how protest works—when it does—and what it’s achieved over the past 50 years.” —Rebecca Solnit, The New York Times

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned. Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.

Direct Pay: A Simpler Way to Practice Medicine examines the direct pay business model as a policy alternative and potential policy solution to the economic, technological, and sociocultural problems that have emerged for practicing physicians as a result of the Affordable Care Act. Based on a research study conducted by the author, the book address

Direct Energy Conversion discusses both the physics behind energy conversion processes and a wide variety of energy conversion devices. A direct energy conversion process converts one form of energy to another through a single process. The first half of this book surveys multiple devices that convert to or from electricity including piezoelectric devices, antennas, solar cells, light emitting diodes, lasers, thermoelectric devices, and batteries. In these chapters, physical effects are discussed, terminology used by engineers in the discipline is introduced, and insights into material selection is studied. The second part of this book puts concepts of energy conversion in a more abstract framework. These chapters introduce the idea of calculus of variations and illuminate relationships between energy conversion processes.This peer-reviewed book is used for a junior level electrical engineering class at Trine University. However, it is intended not just for electrical engineers. Direct energy conversion is a fascinating topic because it does not fit neatly into a single discipline. This book also should be of interest to physicists, chemists, mechanical engineers, and other researchers interested in an introduction to the energy conversion devices studied by scientists and engineers in other disciplines.