This book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.

This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Understanding the significance of data analytics is paramount for digital transformation but in many organizations they are separate units without fully aligned goals. As organizations are applying digital transformations to be adaptive and agile in a competitive environment, data analytics can play a critical role in their success. This book explores the crossroads between them and how to leverage their connection for improved business outcomes. The need to collaborate and share data is becoming an integral part of digital transformation. This not only creates new opportunities but also requires well-considered and continuously assessed decision-making as competitiveness is at stake. This book details approaches, concepts, and frameworks, as well as actionable insights and good practices, including combined data management and agile concepts. Critical issues are discussed such as data quality and data governance, as well as compliance, privacy, and ethics. It also offers insights into how both private and public organizations can innovate and keep up with growing data volumes and increasing technological developments in the short, mid, and long term. This book will be of direct appeal to global researchers and students across a range of business disciplines, including technology and innovation management, organizational studies, and strategic management. It is also relevant for policy makers, regulators, and executives of private and public organizations looking to implement successful transformation policies.

Our existing economic infrastructure is under strain. We stand at a turning point where we can reshape it into a system that fosters prosperity for all stakeholders, prioritizing sustainability, and holistic success. To do so, we must address several pressing issues. First, it is imperative to confront the stagnation of wage growth amid rising income disparity. Second, we need to check the disproportionate market power that large corporations exercise, which stifles innovation and restricts productivity. Author Josh draws on his extensive experience in the corporate world to offer a fresh perspective in "The New Profit Paradigm: Balancing Shareholder Value with Stakeholder Engagement". He argues that to truly tackle these challenges, we must first recognize and understand the issues in our current economic framework. In his meticulously crafted work, Josh investigates successful practices from across the globe, offering valuable insights into the real-world application of stakeholder capitalism. Throughout the book, he reveals innovative strategies and approaches that promise a more balanced and equitable future, including: - The Rise of Stakeholder Capitalism: Understanding the shift and how it challenges the traditional business model - Balancing Stakeholder Interests: Who are the key stakeholders and why their interests matter? - Building Trust with Stakeholders: The critical role of transparency and open communication - Engaging Employees as Stakeholders: Addressing the demand for meaningful work and flexibility With a clear-eyed view of our economic reality, "The New Profit Paradigm: Balancing Shareholder Value with Stakeholder Engagement" provides actionable pathways to face our challenges. Throughout the book, Josh illustrates how everyone - from governments to corporations to individuals - can take steps to revitalize the fragments of our global economy, creating a system that ultimately benefits all stakeholders.

There are many advantages to incorporating digital services in business, including improved data management, higher transparency, personalized customer service, and cost reduction. Innovation is a key driver to how digital services are formed, developed, delivered, and used by consumers, employees, and employers. The largest differentiator comes from having a digitally empowered workforce. Companies increasingly need digital workers to establish greater digital skills to bear on every activity. Business leaders especially need to steer digital priorities, drive innovation, and develop digital platforms. Leadership, Management, and Adoption Techniques for Digital Service Innovation is an essential reference source that discusses the adoption of digital services in multiple industries and presents digital technologies to address and further advance innovation to drive successful solutions. Featuring research on topics such as cloud computing, digital business, and value creation, this book is ideally designed for managers, leaders, executives, directors, IT consultants, academicians, researchers, industry professionals, students, and practitioners.

Increasingly, multimedia content—from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services—is delivered over broadband networks. With technological advances, cloud computing applications, and social networking approaches, many exciting applications are emerging to deliver this content as Interactive Digital Media (IDM). Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues presents the results of a large, industry-oriented, multi-national research program. This research seeks to discover usable business models, technology platforms, market strategies and policy frameworks for the emerging global digital economy, particularly for digital media researchers and industry entrepreneurs who wish to reach users around the world.

Procurement of information and communication technologies (ICT) plays a decisive role not only in public-service delivery but in public-sector modernisation. This report takes stock of current ICT procurement practices in the Slovak Republic and provides evidence-based strategic policy advice for the Slovak Government on how to adopt more innovative and agile approaches in ICT procurement.