Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Building on the success of their Global Street Design Guide, the National Association of City Transportation Officials (NACTO)-Global Designing Cities Initiative (GDCI) Streets for Kids program has developed child-focused design guidance to inspire leaders, inform practitioners, and empower communities around the world to consider their city from the eyes of a child. The guidance in Designing Streets for Kids captures international best practices, strategies, programs, and policies that cities around the world have used to design streets and public spaces that are safe and appealing to children from their earliest days. The guidance also highlights tactics for engaging children in the design process, an often-overlooked approach that can dramatically transform how streets are designed and used.

This book unravels the trajectories and dilemmas of development in Nigeria since its independence in 1960. Despite enormous human and material resources, development progress in Nigeria has not met expectations. By delving into the various factors that have influenced development efforts and initiatives, Development in Nigeria: Promise on Hold? aims to draw out lessons to help the country to achieve its potential. In many ways Nigeria typifies the African puzzle of near-misses, a never-ending drive towards development with enormous promise but no real practical output. As in many states within Africa, these failures can be traced to structural inadequacies and the perennial weakness of public institutions. Problems which collectively undermine sustainable development and growth include political corruption, ethnicity, failure of public institutions, distributional injustice, fiscal centralism in a purported federal state, faulty democratic traditions, malevolent elite class, religious and social conflicts, among others. By taking a comprehensive panoramic overview of the country’s historical experience as both a military dictatorship and democracy, Edlyne Eze Anugwom presents a nuanced, comprehensive and contemporary interrogation of the ever-dynamic forces and factors in Nigeria’s development project. This book’s incisive examination of Nigeria’s development aspirations over time will be of interest to students of Development and African Studies, as well as to practitioners and multilateral agencies involved in development planning and intervention in Nigeria who are looking for strategies for overcoming the challenges facing the country.

Understanding How Students Develop is a one-stop source of practical advice for both librarians who are just beginning to work with students from elementary school through college, as well as helpful tips for seasoned library user services professionals, including school, reference, instruction, and outreach librarians. The book supplies a detailed roadmap for applying key development theories to daily interactions with students. Subjects covered include: Integrating development theories into practice Intellectual development theories Identity development theory Involvement theory Assessing the impact of using development theories Throughout the book sidebars highlight practical applications, important quotations from key texts, and case studies for consideration. After reading this book, librarians who work with a wide range of users will have a practical approach for incorporating development theories into their daily practice, making them more responsive to the varying needs of their users, and more understanding of what elements of their user services programs can be better tailored to meet students at a range of developmental stages.

International human rights law is undoubtedly intertwined with politics, and so this Research Handbook explores and provokes reflection on how politics impacts human rights legislation and, conversely, how human rights law shapes politics and the functioning of the state. Bringing together leading international scholars in human rights law and politics, the Research Handbook provides theoretical reflections and empirical analyses across the areas of governance and policies and examines the implementation mechanisms of human rights law in national and international jurisdictions.