Beginning in the 1920s as a lowly crop-dusting operation in Louisiana, Delta Air Lines had, by its fiftieth anniversary, down to become one of the largest companies in the industry and one of the most consistently profitable. First published in 1979, this is a comprehensive account of the growth and development of Delta's strategy and style, the steady expansion of its routes, its relationship with federal regulatory agencies, and the everchanging composition of its fleet. Because the underlying spirit of the Delta enterprise owed so much to its founder, C.E. Woolman, this is also an engaging portrait of the man who came to be classed alongside Eastern's Eddie Rickenbacker and Pan American's Juan Trippe as a pioneer of commercial aviation.

BOOK DESCRIPTIONThis is a book about leadership, which goes behind the incessant news stories for unique, never before published facts and insights from a classic success story and tragedy.The book is not the typical trip down 'memory lane', the template of many books about a corporation. Nor is it like the dozens of books today that focus on the airline industry. Instead, there are profound and valuable lessons in this book for any leader, whatever the future brings for Delta. While giving poignant examples from many companies, Delta Air Lines is the book's poster child of a Board of Directors' and a leader's dramatic effects on tens of thousands of people. It gives the reader the no holds barred, inside story of Delta's success, decline and path to bankruptcy...the lessons learned...and what it needs to do to take off again. Fresh answers are given to the often-asked question, "What happened to Delta?" It is based on extensive research, including behind-the-scenes information from 59 members of the "Delta family", the author's in-depth personal knowledge as a member of that family, and his broad experience as a business executive and management consultant.The book examines the leadership decisions by each of Delta's 7 CEO's and its Board of Directors. It then highlights the decisions that built a highly profitable company for decades and those that have brought it to bankruptcy?and draws universal leadership lessons from them.It is also about a remarkable group of people. As the book shows, Delta employees and retirees have been shining examples of commitment to its heritage - Service and Hospitality From The Heart - even when constrained by ineffective leaders. Part of the tragedy is the price they are now paying and will be paying for that ineffective leadership. The book is co-dedicated to the thousands of Delta employees and retirees who love what Delta once was and hope the current leaders have what it takes to restore it.

"When the history book is written on the restructuring of this industry, Delta will be the greatest turnaround story in it." --Delta CEO Gerald Grinstein, December 19, 2006 Its reputation was now as tattered as the interiors of its airplanes. Delta Air Lines, on September 14, 2005, was nothing like the world-beating company it had been just five years earlier, let alone decades before that. On this day, Delta found itself surrounded by lawyers, dejectedly filing for bankruptcy. Few believed it could ever reclaim its perch atop the US airline industry. But it did. Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era tells the story of Delta's dramatic tumble into bankruptcy and how it climbed its way back to pre-eminence despite hurricane-force headwinds: high fuel prices, a hostile takeover bid, relentless competition, economic meltdowns and geopolitical shocks. This book stems from a decade of research and countless interviews by Airline Weekly's Seth Kaplan and Jay Shabat. It's a profile in leadership: Delta became not only the greatest turnaround story in its own industry but also one of the greatest in the history of corporate America. Delta did the unimaginable by simultaneously resurrecting its finances and the spirits of its employees and customers. And while redefining itself, Delta also redefined an industry.

At the height of the Watergate scandal, Delta Flight 723 crashed into a fog-shrouded seawall at the end of Runway 4R at Logan Airport in Boston. While this incident and Watergate seemed unrelated at first, President Richard Nixon and his subordinates' actions during Watergate interfered with the ability of the National Transportation Safety Board to properly investigate the crash. It wasn't until three court cases, a federal investigation, congressional hearings, as well as a state investigation, when the true cause of the accident was exposed ten years later. This is also the story of Air Force Sergeant Leopold Chouinard and his incredible fight for survival. Chouinard survived the initial impact of the crash, only to suffer third and fourth degree burns on the majority of his body. Doctors fought against incredible odds to try and save Chouinard's life. For 134 days, Leo Chouinard defied all expectations as his doctors and nurses applied the latest advancements in burn treatments to save him from a non-survivable accident. They nearly succeeded. Through interviews with Chouinard's family, his physicians, and the NTSB's investigation, comes a story of corruption, determination, and vindication as well as the answer to what really caused that crash at Logan airport.

A Vietnamese Refugee, a Viral Video, and the United Airlines Scandal That Started It All “His refusal to give up his seat on a United Airlines flight, and the ensuing assault he suffered, is emblematic of how far we, the people, still have to travel to create a world with liberty and justice for all.” —Marlena Fiol, PhD, globally recognized scholar and speaker and author of Nothing Bad Between Us Dr. David Dao was dragged off United Express Flight 3411 on April 9, 2017 after refusing to give up his seat. In the tradition of contemporary immigrant stories comes a personal narrative of the many small but significant acts of racial discrimination faced on the way to the American Dream. The unseen effects of discrimination. The United Airlines scandal of 2017 garnered over a million views on YouTube. A result of an overbooking overlook, security officials forcibly removed Dr. Dao after refusing to give up his seat. He awoke in the hospital to a concussion, a broken nose, several broken teeth, and worldwide attention. Things aren’t always fair for an immigrant, but according to Dr. Dao, you can prevail if you firmly advocate for yourself. A response to a lifetime of oppressive acts. Why was Dr. Dao so adamant on his right to a seat? His entire life had led to that moment. A Vietnamese refugee, he fled his home country during the fall of Saigon. He was stranded in the Indian Ocean, immigrated to the United States, enrolled in medical school for a second time, built a practice, and started a family-all the while battling the effects of discrimination and what he had to embrace as a result. This is his story. If you are moved by immigrant stories, or books like America for Americans, Minor Feelings, How to Be an Antiracist, or The Making of Asian America, then you’ll want to read Dr. David Dao's story, Dragged Off.

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth. Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

In this updated paperback edition of a "rich, readable, and authoritative" Fortune) book, Wall Street Journal reporter Petzinger tells the dramatic story of how a dozen men, including Robert Crandall of American Airlines, Frank Borman of Eastern, and Richard Ferris of United, battled for control of the world's airlines.