Develop stronger, more profitable relationships with your buyers in the digital era Right now, how we buy and sell is evolving dramatically. People have fundamentally changed the way they do business. To put it simply: buyers no longer interact with sellers in the same way. To ensure a profitable future, sales leaders and teams need to embrace this transformation. In the face of globalisation, ecommerce, subscription services, and new digital tools for buyers and sellers alike, you need new strategies to generate successful sales and better bottom lines. Deep Selling shares the cutting-edge sales model you need to create a buyer-obsessed, high-performance culture. Your team urgently needs to embrace the growing suite of digital and AI technologies. But new technologies alone won’t solve all your selling problems. To really maximise your success, you need to evolve your selling frameworks and behaviours. You need to use these new tools in smart ways, embedding them into your sales execution models. In this book, you’ll discover how to: Audit the current sales techniques and cycles in your organisation Transform your sales execution models Achieve organisational buy-in through new performance measures and shared goals for success Use data to drive strategy, and revolutionise your selling with the latest digital and AI tools Build deeper buyer relationships that create more value and improve buyer outcomes With Deep Selling, you and your team will learn how to meet buyers on today’s real-world terms — and engage them more fully and successfully than ever before.

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The purchase of this ebook edition does not entitle you to receive access to the Connected eBook on CasebookConnect. You will need to purchase a new print book to get access to the full experience including: lifetime access to the online ebook with highlight, annotation, and search capabilities, plus an outline tool and other helpful resources. This comprehensive and up-to-date casebook on the law of patents features helpful introductory text, technologically-accessible cases, detailed comments, comparative, policy, and patent reform perspectives. The new Fifth Edition offers up-to-date Federal Circuit and Supreme Court case law, including Helsinn, Impression Products, Halo, and Promega, as well as detailed comments following the principal cases. This edition also features enhanced policy and comparative perspectives, as well as additional materials on patent reform perspectives (e.g. America Invents Act). New to the 5th Edition: Up-to-date federal circuit and Supreme Court case law, including Helsinn, Impression Products, and Halo Detailed substantive comments following the principal cases More statistics and charts, particularly relating to USPTO decision making and PTAB inter partes review Enhanced Policy and Comparative Perspectives Enhanced Patent Reform Perspectives (e.g. America Invents Act) Patent statute (both pre- and post-AIA) included in the back of the book Greater citation and discussion of patent law academic and empirical literature New and updated PowerPoint slides and companion website Professors and students will benefit from: Richness in doctrine, policy, and theory Concise, but thorough coverage Logical and accessible sequencing of chapters Helpful introductions to each chapter, transitional text within sections, and introductions and background information for most cases Detailed comments sections follow the cases, delving into the doctrine and policy, and comparative perspectives Perspectives throughout that provide stimulating points for discussion

This book is meticulously crafted to align with the most recent syllabus outlined by the Council for the I.C.S.E. Examinations, effective from 2025 onward. It includes comprehensive answers to the questions featured in the ICSE Economics Class 10 textbook, written by C.B. Gupta and published by Goyal Prakashan Pvt. Ltd. This resource is designed specifically for the 2025 examinations.

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Easy, Quick, and Concise Revision with Arun Deep's 10 Years Solved Papers for ICSE Class 10 Board Examinations 2023. Our Handbook consists of Solved Papers for total 15 Subjects including English I, English II, Physics, Chemistry, Biology, History & Civics, Geography, Mathematics, Hindi, Computer Application, Economics, Economic Applications, Commercial Studies, Commercial Applications, and Physical Education.

Part: I 1. International Financial Management: An Overview 2. The International Monetary 3. European Monetary System 4. The Global Liquidity 5. International Financial System 6. Financial Globalisation And The Crisis 7. The Financial Accounting Among Countries And International Part: Ii 8. Foreign Exchange Markets 9. Managing Foreign Exchange Reserves 10. Exchange Rate Theories 11. Currency Futures 12. Currency Options 13. The International Swap Market 14. Role Of Swaps In Managing External Debt 15. Financial Derivatives Market: A Global Perspective Part Iii 16. Foreign Exchange Risk Exposure 17. The Exposure Information System 18. Strategies For Exposure Management And Techniques For Foreign Exchange Rate Projections 19. Exposure Management 20. Organisation Of The Exposure Management Function Part Iv Part V Part Vi ...41. International Taxation Glossary Selected Bibliography Index

While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored 'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.

There are two sides to everything, except the stock market. In the stock market there is only one side--the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know-how as well as a lot of courage to assume a short position. The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O'Neil offers you the information needed to pursue an effective short selling strategy, and shows you--with detailed, annotated charts--how to make the moves that will ultimately take you in the right direction. From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

Arun Deep's ‘Success for All’ - Covers complete theory, practice and assessment of Social Science for Class 7. The E-book has been divided in 3 parts giving full coverage to the syllabus. Each Chapter is supported by detailed theory, illustrations, all types of practice questions. Special focus on New pattern objective questions. Every Chapter accompanies Basic Concepts (Topic wise), NCERT Questions and Answers, exam practice and self assessment for quick revisions. The current edition of “Success for All” for Class 7th is a self – Study guide that has been carefully and consciously revised by providing proper explanation guidance and strictly following the latest CBSE syllabus for the academic year 2021-2022. To make students completely ready for exams. This book is provided with detailed theory & Practice Questions in all chapters. Every Chapter in this book carries summary, exam practice and self assessment at the end for quick revision. This book provides 3 varieties of exercises-topic exercise: for assessment of topical understanding. Each topic of the Chapter has topic exercise, NCERT Questions and Answers: it contains all the questions of NCERT with detailed solutions and exam practice: It contains all the Miscellaneous questions like MCQs, true and false, fill in the blanks, Assertion-Based Questions, Passage based Questions, VSAQ's SAQ's, LAQ's, Map Skills. Well explained answers have been provided to every question that is given in the book. All in One Mathematics for CBSE Class 7 has all the material for learning, understanding, practice assessment and will surely guide the students to the way of success.