Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

The publication provides historical and up-to-date insights into how reform can be transformational and progressive in nature and broadens the debate by focusing not only on new pathways for decision-making but also on important issues such as the environment and the SDGs. Finally, it highlights the importance of keeping the multilateral trading system alive for the benefit of all states, particularly for small states, Least Developed Countries and sub-Saharan African countries. WTO Reform: Reshaping Global Trade Governance for 21st Century Challenges, is designed to serve as a valuable resource for government officials, trade negotiators, journalists, academics and researchers who are attempting to sort through the complexities of the organisation and the role they can play in supporting a fairer, more inclusive WTO and multilateral trading system.

This is the first detailed examination of NATO's role in the post-Cold War world in which the main threat to global civil society is now from Weapons of Mass Destruction.

The official monthly record of United States foreign policy.