"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.

This study examines recent trends in public transit ridership in the U.S. during the 1990s, focusing on agencies where ridership increased during the latter half of the decade. A survey of officials from agencies that experienced a ridership increase as well as case studies of 12 agencies that were successful at attracting new riders were used in the analysis. Factors both internal and external to transit systems that influence ridership growth were identified.

Good housing. Easy transit. Food access. Green spaces. Gathering places. Everybody wants to live in a healthy neighborhood. Bridging the gap between research and practice, it maps out ways for cities and towns to help their residents thrive in placed designed for living well, approaching health from every side – physical mental, and social.

Addresses transit's ridership and its share of the travel market. The research explored a variety of different public policies and transit management actions that can potentially influence transit ridership, particularly in comparison to local travel by private vehicle.

The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.