Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards – these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: Why good leaderboards shouldn’t feature the Top 10 players. Most games are played as an excuse to socialize, not to achieve. Status is worth 10x more than cash to most consumers. Badges are not enough: but they are important. You don’t need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: How to architect a point system that works Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges Maximizing the value and impact of badges Future-proofing your design Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?

China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assimilation to global neoliberalism. This book uncovers the fierce contest about economic reforms that shaped China’s path. In the first post-Mao decade, China’s reformers were sharply divided. They agreed that China had to reform its economic system and move toward more marketization—but struggled over how to go about it. Should China destroy the core of the socialist system through shock therapy, or should it use the institutions of the planned economy as market creators? With hindsight, the historical record proves the high stakes behind the question: China embarked on an economic expansion commonly described as unprecedented in scope and pace, whereas Russia’s economy collapsed under shock therapy. Based on extensive research, including interviews with key Chinese and international participants and World Bank officials as well as insights gleaned from unpublished documents, the book charts the debate that ultimately enabled China to follow a path to gradual reindustrialization. Beyond shedding light on the crossroads of the 1980s, it reveals the intellectual foundations of state-market relations in reform-era China through a longue durée lens. Overall, the book delivers an original perspective on China’s economic model and its continuing contestations from within and from without.

Using historical and ethnographic analyses, this book shows how Indian markets are embedded in society and politically contested.

The thrilling international bestseller from Australia's favourite novelist, author of the Scarecrow series and Jack West Jr series with new novel Mr Einstein's Secretary out now. "Reilly hurls readers into an adrenaline-drenched thrill ride ... impossible to put down." Orlando Sentinel "Reilly ... can inspire awe. Speed demons, take note." Publishers Weekly The New York State Library. A silent sanctuary of knowledge; a 100-year-old labyrinth of towering bookcases, narrow aisles and spiralling staircases. For Doctor Stephen Swain and his eight-year-old daughter, Holly, it is the site of a nightmare. For one night, the State Library is to be the venue for a contest. A contest in which Stephen Swain is to compete - whether he likes it or not. The rules are simple: seven contestants will enter, only one will leave. With his daughter in his arms, Swain is plunged into a terrifying fight for survival. He can choose to run, to hide or to fight - but if he wants to live, he has to win. Because in a contest like this, unless you leave as the victor, you do not leave at all. Fans of Clive Cussler, Tom Clancy and Michael Crichton will love Matthew Reilly.

The progressive economics writer redefines the national conversation about American freedom “Mike Konczal [is] one of our most powerful advocates of financial reform‚ [a] heroic critic of austerity‚ and a huge resource for progressives.”—Paul Krugman Health insurance, student loan debt, retirement security, child care, work-life balance, access to home ownership—these are the issues driving America’s current political debates. And they are all linked, as this brilliant and timely book reveals, by a single question: should we allow the free market to determine our lives? In the tradition of Naomi Klein’s The Shock Doctrine, noted economic commentator Mike Konczal answers this question with a resounding no. Freedom from the Market blends passionate political argument and a bold new take on American history to reveal that, from the earliest days of the republic, Americans have defined freedom as what we keep free from the control of the market. With chapters on the history of the Homestead Act and land ownership, the eight-hour work day and free time, social insurance and Social Security, World War II day cares, Medicare and desegregation, free public colleges, intellectual property, and the public corporation, Konczal shows how citizens have fought to ensure that everyone has access to the conditions that make us free. At a time when millions of Americans—and more and more politicians—are questioning the unregulated free market, Freedom from the Market offers a new narrative, and new intellectual ammunition, for the fight that lies ahead.

2021 CHOICE Outstanding Academic Title Contesting the Global Order explores what it means to be a radical intellectual as political hopes fade. Gregory P. Williams chronicles the evolution of intellectual visionaries Perry Anderson and Immanuel Wallerstein, who despite altered circumstances for radical change, continued to advance creative interpretations of the social world. Wallerstein and Anderson, whose hopes were invested in a more egalitarian future, believed their writings would contribute to socialism, which they anticipated would be a postcapitalist future of relative social, economic, and political equality. However, by the 1980s dreams of socialism had faded and they had to face the reality that socialism was neither close nor inevitable. Their sensitivity to current events, Williams argues, takes on new significance in this century, when many scholars are grappling with the issue of change in a world of declining state power.

The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

At a time when the development promise is increasingly in question, with dwindling social gains, the vision of modernity is losing its legitimacy and coherence. This moment is observable through the lens of critical struggles of those who experience disempowerment, displacement and development contradictions. In this book, case studies serve as an effective means of teaching key concepts and theories in the sociology of development. This collection of cases, all original, never previously published and with framing essays by Phillip McMichael, has been written with this purpose in mind. An important additional feature is that the book as a whole reveals the limiting assumptions of development and suggests alternate conditions of possibility for social existence in the world today. In that sense, the book pushes the boundaries of "thinking about development" and makes an important theoretical contribution to the literature.

Post-Mao market reforms in China have led to a massive migration of rural peasants toward the cities. Denied urban residency, this "floating population" provides labour but loses out on government benefits. This study challenges the notion that markets promote rights and legal equality.

Contesting the Indian City features a collection of cutting-edge empirical studies that offer insights into issues of politics, equity, and space relating to urban development in modern India. Features studies that serve to deepen our theoretical understandings of the changes that Indian cities are experiencing Examines how urban redevelopment policy and planning, and reforms of urban politics and real estate markets, are shaping urban spatial change in India The first volume to bring themes of urban political reform, municipal finance, land markets, and real estate industry together in an international publication