The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth century bring a consumer revolution? Was there a great divergence between East and West? Did the twentieth century see the triumph of global consumerism? Questions of consumption have become defining topics in all branches of history, from gender and labour history to political history and cultural studies. The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation, taking the reader from the ancient period to the twenty-first century. It includes chapters on Asia, Europe, Africa, and North America, brings together new perspectives, highlights cutting-edge areas of research, and offers a guide through the main historiographical developments. Contributions from leading historians examine the spaces of consumption, consumer politics, luxury and waste, nationalism and empire, the body, well-being, youth cultures, and fashion. The Handbook also showcases the different ways in which recent historians have approached the subject, from cultural and economic history to political history and technology studies, including areas where multidisciplinary approaches have been especially fruitful.

First reference on food consumption and policy.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

Exotic Commodities is the first book to chart the consumption and spread of foreign goods in China from the mid-nineteenth century to the advent of communism in 1949. Richly illustrated and revealing, this volume recounts how exotic commodities were acquired and adapted in a country commonly believed to have remained "hostile toward alien things" during the industrial era. China was not immune to global trends that prized the modern goods of "civilized" nations. Foreign imports were enthusiastically embraced by both the upper and lower classes and rapidly woven into the fabric of everyday life, often in inventive ways. Scarves, skirts, blouses, and corsets were combined with traditional garments to create strikingly original fashions. Industrially produced rice, sugar, wheat, and canned food revolutionized local cuisine, and mass produced mirrors were hung on doorframes to ward off malignant spirits. Frank Dikötter argues that ordinary people were the least inhibited in acquiring these products and therefore the most instrumental in changing the material culture of China. Landscape paintings, door leaves, and calligraphy scrolls were happily mixed with kitschy oil paintings and modern advertisements. Old and new interacted in ways that might have seemed incongruous to outsiders but were perfectly harmonious to local people. This pragmatic attitude would eventually lead to China's own mass production and export of cheap, modern goods, which today can be found all over the world. The nature of this history raises the question, which Dikötter pursues in his conclusion: If the key to surviving in a fast-changing world is the ability to innovate, could China be more in tune with modernity than Europe?

How the leisure class has been replaced by a new elite, and how their consumer habits affect us all In today’s world, the leisure class has been replaced by a new elite. Highly educated and defined by cultural capital rather than income bracket, these individuals earnestly buy organic, carry NPR tote bags, and breast-feed their babies. They care about discreet, inconspicuous consumption—like eating free-range chicken and heirloom tomatoes, wearing organic cotton shirts and TOMS shoes, and listening to the Serial podcast. They use their purchasing power to hire nannies and housekeepers, to cultivate their children’s growth, and to practice yoga and Pilates. In The Sum of Small Things, Elizabeth Currid-Halkett dubs this segment of society “the aspirational class” and discusses how, through deft decisions about education, health, parenting, and retirement, the aspirational class reproduces wealth and upward mobility, deepening the ever-wider class divide. Exploring the rise of the aspirational class, Currid-Halkett considers how much has changed since the 1899 publication of Thorstein Veblen’s Theory of the Leisure Class. In that inflammatory classic, which coined the phrase “conspicuous consumption,” Veblen described upper-class frivolities: men who used walking sticks for show, and women who bought silver flatware despite the effectiveness of cheaper aluminum utensils. Now, Currid-Halkett argues, the power of material goods as symbols of social position has diminished due to their accessibility. As a result, the aspirational class has altered its consumer habits away from overt materialism to more subtle expenditures that reveal status and knowledge. And these transformations influence how we all make choices. With a rich narrative and extensive interviews and research, The Sum of Small Things illustrates how cultural capital leads to lifestyle shifts and what this forecasts, not just for the aspirational class but for everyone.

This volume examines dynamic interactions between the calculative and speculative practices of commerce and the fruitfulness, variability, materiality, liveliness and risks of nature. It does so in diverse environments caught up in new trading relationships forged on and through frontiers for agriculture, forestry, mining and fishing. Historical resource frontiers are understood in terms of commercial knowledge systems organized as projects to transform landscapes and environments. The book asks: how were environments traded, and with what environmental and landscape consequences? How have environments been engineered, standardized and transformed within past trading systems? What have been the successes and failures of economic knowledge in dealing with resource production in complex environments? It considers cases from northern Europe, North and South America, Central Africa and New Zealand in the period between 1750 and 1990, and the contributors reflect on the effects of transnational commodity chains, competing economic knowledge systems, environmental ignorance and learning, and resource exploitation. In each case they identify tensions, blind spots, and environmental learning that plagued commercial projects on frontiers.