The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.

Replete with case studies, Waking the Asian Pacific Cooperative Potential applies a novel theoretical framework to aid in understanding meaningful change in cooperative firms, mutual firms, collectives, and communes, focusing in particular on the underexamined Asia Pacific region. It explores the common, albeit competing, objectives of transformational cooperatives that deliver a range of social benefits and corporative coops where the cooperative exhibits the characteristics of a competitive investor firm. The book provides examples of successful cooperatives in eleven countries across the Asia Pacific and reviews the theoretical framework of cooperatives, including issues pertaining to socio-economic, politico-legal, and domestic and international factors. Waking the Asian Pacific Co-operative Potential provides early-career researchers and graduate students with a systematic resource of cooperatives in the Asia Pacific, highlighting core lessons from case studies regarding the ideal role of cooperatives in a modern economy and on the enabling factors of the role of the state, the market potential for scale-up, the mitigation of poverty, and civil society. - Provides numerous case studies drawn from successful co-operative organizations across the Asia Pacific region - Advances a theoretical framework to help readers access and understand the reasons for co-operative success in the Asia Pacific region - Develops tools for practitioners to establish effective co-operatives and restructure them to optimal goals

"Eloquent and detailed...It's hard to have hope, but the organized observations and plans of Hoffman and people like her give me some. Read her book -- and listen." -- Jane Smiley, The Washington Post In her late 40s, Beth Hoffman decided to upend her comfortable life as a professor and journalist to move to her husband's family ranch in Iowa--all for the dream of becoming a farmer. There was just one problem: money. Half of America's two million farms made less than $300 in 2019, and many struggle just to stay afloat. Bet the Farm chronicles this struggle through Beth's eyes. She must contend with her father-in-law, who is reluctant to hand over control of the land. Growing oats is good for the environment but ends up being very bad for the wallet. And finding somewhere, in the midst of COVID-19, to slaughter grass finished beef is a nightmare. If Beth can't make it, how can farmers who confront racism, lack access to land, or don't have other jobs to fall back on hack it? Bet the Farm is a first-hand account of the perils of farming today and a personal exploration of more just and sustainable ways of producing food.

Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author

The book focuses on a systemic study of the challenges of the modern economy and related problems and areas of sustainable development of countries, regions, and businesses, with particular attention paid to the new prospects offered by the spread of digital technology. The book’s contribution to the literature is that it reveals the specifics and digital perspectives of supporting the SDGs in the economy at every level of the economy: country, regional, and corporate, considering sectoral specificities—this is reflected in six parts of the book. Part 1 identifies contemporary challenges of the modern economy as barriers to sustainable development. Part 2 reflects the future direction of sustainable development of the countries. Part 3 considers the problems and prospects for sustainable development of regions. Part 4 focuses on the problems and prospects for the sustainable development of enterprises and industries. Part 5 sheds light on the economic and legal foundations and cooperative mechanisms of sustainable development. Part 6 offers recommendations for enhancing the use of digital technologies offered by Industry 4.0 to support the SDGs. Scientists whose research interests include sustainable economic development are the primary target audience for this book. For the primary target audience, the book forms a systemic view of the global challenges of sustainable development and offers a set of scientific and methodological recommendations to provide an effective response to these challenges at every level of the economy. An additional audience for the book is practicing experts, who will find international best practices and applied recommendations to support sustainable economic development and implementation of the SDGs in the practice of state (national regulation and public administration of the region) and corporate (in various industries) management.

This incisive Handbook provides a global update on the state of knowledge in cooperatives and mutuals, expertly describing future directions for research and education. Showcasing extensive discussions of cooperative theory, Matthew S. Elliott and Michael A. Boland, and the contributors, assess cooperatives' social, economic and environmental effects and analyse the impact of regional and cultural features that make cooperatives unique.