Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

“Not only does Anholt explain the challenges facing the world with unique clarity, he also provides genuinely new, informative, practical, innovative solutions. . . . The book is a must-read for anyone who cares about humanity's shared future.” —H. E. Mohamed Abdullahi Mohamed (Farmaajo), President of the Federal Republic of Somalia Simon Anholt has spent decades helping countries from Austria to Zambia to improve their international standing. Using colorful descriptions of his experiences—dining with Vladimir Putin at his country home, taking a group of Felipe Calderon's advisors on their first Mexico City subway ride, touring a beautiful new government hospital in Afghanistan that nobody would use because it was in Taliban-controlled territory—he tells how he began finding answers to that question. Ultimately, Anholt hit on the Good Country Equation, a formula for encouraging international cooperation and reinventing education for a globalized era. Anholt even offers a “selfish” argument for cooperation: he shows that it generates goodwill, which in turn translates into increased trade, foreign investment, tourism, talent attraction, and even domestic electoral success. Anholt insists we can change the way countries behave and the way people are educated in a single generation—because that's all the time we have.

While efforts to include gay and lesbian athletes in competitive sport have received significant attention, it is only recently that we have begun examining the experiences of transgender athletes in competitive sport. This book represents the first comprehensive study of the challenges that transgender athletes face in competitive sport; and the challenges they pose for this sex-segregated institution. Beginning with a discussion of the historical role that sport has played in preserving sex as a binary, the book examines how gender has been policed by policymakers within competitive athletics. It also considers how transgender athletes are treated by a system predicated on separating males from females, consequently forcing transgender athletes to negotiate the system in coercive ways. The book not only exposes our culture’s binary thinking in terms of both sex and gender, but also offers a series of thought-provoking and sometimes contradictory recommendations for how to make sport more hospitable, inclusive and equitable. Transgender Athletes in Competitive Sport is important reading for all students and scholars of the sociology of sport with an interest in the relationship between sport and gender, politics, identity and ethics.

This book offers the first in-depth investigation into the relationship between today's criminal identities and consumer culture. Using unique data taken from criminals locked in areas of permanent recession, the book aims to uncover feelings and attitudes towards a variety of criminal activities, investigating the incorporation of hearts and minds into consumer culture's surrogate social world and highlighting the relationship between the lived identities of active criminals and the socio-economic climate of instability and anxiety that permeates post-industrial Britain. This book will be of interest to undergraduates, postgraduates, researchers and lecturers in all fields within the social sciences, but especially criminology, sociology, social policy, politics and anthropology.

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

This proceedings book presents papers from the 18th International Scientific Conference, held in September 2019 at Volgograd State University (Russia). The research findings are largely based on the theoretical assumptions of Oleg Inshakov, renowned for his pioneering work on the theory of economic genetics and the theory of “development nucleus” for economic systems. The papers focus on the impact of the 4th industrial revolution on economic growth, the concept of ecosystems corresponding to the rapid spread of digital technologies, regulatory and legal aspects of the Russian economy digitalization, the development of digital technologies in EAEU and BRICS foreign trade, and the corresponding law enforcement measures. The book is intended for academics and practitioners, as well as anyone interested in the problems of new industrialization and the digital transformation of the economy of business entities, regions, countries and integration unions, and their legal regulation to enhance competitiveness on a national and global scale

New Understandings of Twin Relationships takes an experience-based approach to exploring how twin attachment and estrangement are critical to understanding the push and pull of closely entwined personal relationships. Based on the research expertise of each of the authors (all identical twins in their own right), and vignettes from twins across the globe, this book describes the inner workings of the twin-world, showing how the twin-world creates experiences that are often more intense and intricately textured than those in the singleton-world. Chapters debunk myths surrounding twinship and analyze the developmental stages of the twin relationship as well as the effect of being a twin on one’s mental health from different perspectives. The authors articulate how attachment, separation anxiety, loneliness, estrangement, and the subjective experience of the twin and non-twin "other" impact behavior, thinking, and feeling. Through its careful study of the many psychological challenges that twins face throughout their lifetime, this text will help psychologists, scholars, clinicians, and twins themselves attain a deeper understanding of all interpersonal relationships.

The advance of identification technology-biometrics, identity cards, surveillance, databases, dossiers-threatens privacy, civil liberties, and related human interests. Since the terrorist attacks of September 11, 2001, demands for identification in the name of security have increased. In this insightful book, Jim Harper takes readers inside identification-a process everyone uses every day but few people have ever thought about. Using stories and examples from movies, television, and classic literature, Harper dissects identification processes and technologies, showing how identification works when it works and how it fails when it fails. Harper exposes the myth that identification can protect against future terrorist attacks. He shows that a U.S. national identification card, created by Congress in the REAL ID Act, is a poor way to secure the country or its citizens. A national ID represents a transfer of power from individuals to institutions, and that transfer threatens liberty, enables identity fraud, and subjects people to unwanted surveillance. Instead of a uniform, government-controlled identification system, Harper calls for a competitive, responsive identification and credentialing industry that meets the mix of consumer demands for privacy, security, anonymity, and accountability. Identification should be a risk-reducing strategy in a social system, Harper concludes, not a rivet to pin humans to governmental or economic machinery.

This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.