Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

This book was written for anyone who has ever regretted saying the wrong thing at the wrong time, and the book is filled with practical advice, handy principles, and useful strategies that have helped thousands both police behavior and say the right thing at the right time. Readers will learn to confront a liar and secure a confession, gently get others to SHUT UP and listen, and diffuse aggressive behavior and hostile criticism, as well as, receive insider advice for those hoping to talk their way out of a traffic ticket and practical tips for novice public speakers to use to develop and confidently present their message to large audiences.

Recipient of the 2020 Textbook Excellence Award from the Textbook & Academic Authors Association (TAA) Business and Professional Communication provides students with the knowledge and skills they need to move from interview candidate, to team member, to leader. Accessible coverage of new communication technology and social media prepares students to communicate effectively in real world settings. With an emphasis on building skills for business writing and professional presentations, this text empowers students to successfully handle important work-related activities, including job interviewing, working in team, strategically utilizing visual aids, and providing feedback to supervisors.

This ten-lesson course will transform you into an excellent communicator. Providing invaluable training in key NLP-based methods, it will increase your ability to: manage; market; sell; influence; inspire; innovate. " ... a wealth of good ideas ..." Judith E. Pearson PhD, Psychotherapist and Certifi ed NLP Trainer/Practitioner

Many of us have implemented oral communication instruction in our design courses, lab courses, and other courses where students give presentations. Others have students give presentations without instruction on how to become a better presenter. Many of us, then, could use a concise book that guides us on what instruction on oral communication should include, based on input from executives from different settings. This instruction will help our students get jobs and make them more likely to move up the career ladder, especially in these hard economic times. Oral Communication Excellence for Engineers and Scientists: Based on Executive Input is the tool we need. It is based on input from over 75 executives with engineering or science degrees, leading organizations that employ engineers and scientists. For the presentation chapter, the executives described what makes a “stellar presentation.” And for every other chapter, they gave input—on, for example, how to effectively communicate in meetings and in teams, how to excel at phone communication, how to communicate electronically to supplement oral communication, and how to meet the challenges of oral communication. They also provided tips on cross-cultural communication, listening, choosing the appropriate medium for a communication, elevator pitches, and posters; and using oral communication to network on the job. Oral Communication Excellence for Engineers and Scientists includes exercises and activities for students and professionals, based on instruction that has improved Georgia Tech’s students’ presentation skills at a statistically significant level. Slides demonstrating best practices are included from Capstone Design students around the country. Table of Contents: Introduction / Background Preparation / Presentation: Customizing to your Audience / Presentation: Telling your Story / Presentation: Displaying Key Information / Delivering the Presentation / Other Oral Communication Skills / Advanced Oral Communication Skills / References

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

From making a great first impression to proper communication for scheduling and handling difficult patients, [Amy Demas] shows how to dramatically improve conversion rates, build your practice, and create raving fans in the process. ... Implementing her time-tested methods will help build teamwork and reap big profits for your practice! --John K. McGill, CPA, MBA, JD, President of John K. McGill & Company, McGill & Hill Group ... This book is an opportunity for us to gain some insights from [Amy's] vast experience ... as a consultant who has seen the good, the bad, and the ugly in numerous orthodontic practices. Sharing her experiences with us in the form of a book is a true blessing. --Dr. Dave Paquette, Paquette Orthodontics ... [Amy] has always been forward thinking and persistent in ensuring processes are the best they can be. I am excited to see Amy sharing her knowledge through this book. She truly practices what she teaches, and everyone can benefit from her understanding of customer service and communication. --Amy Schmidt, President of Ortho2

This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.