Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne out of the author's extensive work as a colour consultant and trainer that spans more than thirty years. Colour Psychology Today is unlike any other colour psychology book available. It is a 'must have' for colour enthusiasts, branding experts, marketeers, advertising execs, graphic designers, and anyone who would like to expand and develop the application of colour in their field of work.

More than 100 indigenous languages are spoken in Mexico and Central America. Each language partitions the color spectrum according to a pattern that is unique in some way. But every local system of color categories also shares characteristics with the systems of other Mesoamerican languages and of languages elsewhere in the world. This book presents the results of the Mesoamerican Color Survey, which Robert E. MacLaury conducted in 1978-1981. Drawn from interviews with 900 speakers of some 116 Mesoamerican languages, the book provides a sweeping overview of the organization and semantics of color categorization in modern Mesoamerica. Extensive analysis and MacLaury's use of vantage theory reveal complex and often surprising interrelationships among the ways languages categorize colors. His findings offer valuable cross-cultural data for all students of Mesoamerica. They will also be of interest to all linguists and cognitive scientists working on theories of categorization more generally.

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Mars is ingrained in our culture, from David Bowie's extra-terrestrial spiders to H.G. Wells's The War of the Worlds. The red planet has inspired hundreds of scientists, authors and filmmakers - but why? What is it about this particular planet that makes it so intriguing? Ancient mythologies defined Mars as a violent harbinger of war, and astrologers found meaning in the planet's dance through the sky. Stargazers puzzled over Mars's unfamiliar properties; some claimed to see canals criss-crossing its surface, while images from early spacecraft showed startling faced and pyramids carved out of rusty rock. Did Martians exist? If so, were they intelligent, civilised beings? We now have a better understanding of Mars: its red hue, small moons, atmosphere (or lack of it), and mysterious past. Robots have trundled across the planet's surface, beaming back astonishing views of the alien landscape and seeking clues on how it has evolved. While little green Martians are now firmly the preserve of literature, evidence is growing that the now arid, frozen planet was once warmer, wetter, and possibly thronging with microbial life. Soon, we may set food on the planet. What challenges are involved, and how are we preparing for them? Is there a future for humanity on Mars? In 4th Rock from the Sun, Nicky Jenner reviews Mars in its entirety, exploring its nature, attributes, potential as a human colony and impact on 3rd Rock-culture - everything you need to know about the Red Planet.

PERSPECTIVES IN MALE PSYCHOLOGY Discover a balanced perspective on men’s psychology in this accessible new resource Male psychology is a new field within the discipline of psychology, which focuses on men and boys. Male psychology moves us towards a more scientific and balanced understanding of the ­psychology of men and of boys, drawing on a range of perspectives, and away from an overreliance on social constructionism and preoccupations with notions such as patriarchy and privilege, too often seen in the narrative about men. In Perspectives in Male Psychology: An Introduction, two of the most prominent authors in this new field, Louise Liddon and John Barry, introduce and deliver an insightful exploration of some of today’s most hotly contested issues regarding men and masculinity. This book puts forward a balanced perspective that has been missing from academic and media narratives around topics such as child development, education, sport and exercise, the workplace, crime, the military, health and wellbeing, mental health, therapy, masculinity, and sex differences, and considers the role that evolution, biology, and culture play in shaping male behavior. This book will also help readers to better understand some key issues such as: Why there are controversies around sex differences research How bias in research has led to a distorted view of the psychology of men and boys The ways in which the mental health and other needs of men and boys are routinely overlooked In turn this helps us ask some important questions such as: If there are more similarities than differences between men and women, does that mean the differences are unimportant? How can we un-distort our understanding of men and masculinity? What are the best ways of identifying and meeting the psychological needs of men and boys? Readers, whether students or lecturers, will also benefit from the inclusion of our companion Wiley website containing additional resources to support the development of knowledge and understanding of male psychology. Perfect for undergraduate and graduate students in psychology, medicine, and sociology, as well as established professionals in these and related fields, Perspectives in Male Psychology: An Introduction will also earn a place in the libraries of anyone interested in the psychology of sex and gender differences in various aspects of mental health and human behaviour.

Much of man's behaviour is controlled by appearance, but the appearance of his food is of paramount importance to his health and well-being. In day-to-day survival and marketing situations, we can or not most foods are fit to eat from their optical tell whether properties. Although vision and colour perception are the means by which we appreciate our surroundings, visual acceptance depends on more than just colour. It depends on total appearance. In the recent past the food technologist has been under pressure to increase his/her understanding of first, the behaviour of raw materials under processing, and second, the behaviour and motivation of his/her customers in a growing, more discriminating, and worldwide market. The chapters which follow describe the philosophy of total ap pearance, the factors comprising it, and its application to the food industry. Included are: considerations of the evolutionary, historical, and cultural aspects of food appearance; the physics and food chemistry of colour and appearance; the principles of sensory ap pearance assessment and appearance profile analysis, as well as instrumental measurement; the interaction of product appearance, control, and acceptance in the varied environments of the laboratory, production line, supermarket, home and restaurant. A broad examination has been made in an attempt to get into perspective the importance of appearance to all sectors of the industry.

This book provides a framework for designing behavioural systems in schools that recognize empathy as its core driver. It presents a systemic discourse on introducing steps in schools to promote inclusivity and acceptance. The book analyses how empathy can be integrated into every aspect of school education. It focuses on the role of schools in nurturing compassion in young children and providing a positive psychological atmosphere for them. The author outlines the concept of empathy and its application to organizations in general and its specific application within school systems. Drawing from theoretical and empirical literature, the book examines the designs for holistic empathy-driven learning, highlighting its role in fostering social integration and developing social and emotional skills in students of diverse backgrounds. This book will be of interest to students, teachers and researchers of education, organizational psychology, organizational behaviour and child psychology. It will also be useful for educationalists, schoolteachers, school management professionals, heads of schools and parents.

Children on the autism spectrum are often highly visual learners, making colour a powerful and motivating learning tool. This book explains how colour coding helps young people with autism to generalise lessons already learnt. For example, assigning the colour aqua to all personal care activities or the colour purple to timetabling and transitions establishes clear, visual categories. This allows children to draw on learnt experiences, which creates a sense of order, reduces anxiety, and can aid communication, understanding emotions, organisation, coping with change and diversifying diet. A wealth of tried-and-tested printable resources to enable the practical application of colour coding in the classroom and at home are included on a CD-ROM. With colourful illustrations and resources, Colour Coding for Learners with Autism is an effective, must-have teaching tool for anyone involved in the education of young people with autism.