The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of both business and technology requirements. Guides corporations through key cloud design considerations Discusses the pros and cons of each cloud service model Highlights major design considerations in areas such as security, data privacy, logging, data storage, SLA monitoring, and more Clearly defines the services cloud providers offer for each service model and the cloud services IT must provide Arming you with the information you need to choose the right cloud service provider, Architecting the Cloud is a comprehensive guide covering everything you need to be aware of in selecting the right cloud service model for you.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.

A big-picture look at how the latest trends in information management and technology are impacting business models and innovation worldwide With all of the recent emphasis on "big data," analytics and visualization, and emerging technology architectures such as smartphone networks, social media, and cloud computing, the way we do business is undergoing rapid change. The right business model can create overnight sensations—think of Groupon, the iPad, or Facebook. At the same time, alternative models for organizing resources such as home schooling, Linux, or Kenya's Ushihidi tool transcend conventional business designs. Timely and visionary, Information, Technology, and the Future of Commerce looks at how the latest technology trends and their impact on human behavior are impacting business practices from recruitment through marketing, supply chains, and customer service. Discusses information economics, human behavior, technology platforms, and other facts of contemporary life Examines how humans organize resources and do work in the changing landscape Provides case studies profiling how competitive advantage can be a direct result of innovative business models that exploit these trends Revealing why traditional strategy formulation is challenged by the realities of the connected world, Information, Technology, and the Future of Commerce ties technology to business and social environments in an approachable, informed manner with innovative, big-picture analysis of what's taking place now in information strategy and technology.

The complete reference guide to the hot technology of cloud computing Its potential for lowering IT costs makes cloud computing a major force for both IT vendors and users; it is expected to gain momentum rapidly with the launch of Office Web Apps later this year. Because cloud computing involves various technologies, protocols, platforms, and infrastructure elements, this comprehensive reference is just what you need if you?ll be using or implementing cloud computing. Cloud computing offers significant cost savings by eliminating upfront expenses for hardware and software; its growing popularity is expected to skyrocket when Microsoft introduces Office Web Apps This comprehensive guide helps define what cloud computing is and thoroughly explores the technologies, protocols, platforms and infrastructure that make it so desirable Covers mobile cloud computing, a significant area due to ever-increasing cell phone and smartphone use Focuses on the platforms and technologies essential to cloud computing Anyone involved with planning, implementing, using, or maintaining a cloud computing project will rely on the information in Cloud Computing Bible.

THE ONE-STOP RESOURCE FOR ANY INDIVIDUAL OR ORGANIZATION CONSIDERING FOG COMPUTING Fog and Fogonomics is a comprehensive and technology-centric resource that highlights the system model, architectures, building blocks, and IEEE standards for fog computing platforms and solutions. The "fog" is defined as the multiple interconnected layers of computing along the continuum from cloud to endpoints such as user devices and things including racks or microcells in server closets, residential gateways, factory control systems, and more. The authors noted experts on the topic review business models and metrics that allow for the economic assessment of fog-based information communication technology (ICT) resources, especially mobile resources. The book contains a wide range of templates and formulas for calculating quality-of-service values. Comprehensive in scope, it covers topics including fog computing technologies and reference architecture, fog-related standards and markets, fog-enabled applications and services, fog economics (fogonomics), and strategy. This important resource: Offers a comprehensive text on fog computing Discusses pricing, service level agreements, service delivery, and consumption of fog computing Examines how fog has the potential to change the information and communication technology industry in the next decade Describes how fog enables new business models, strategies, and competitive differentiation, as with ecosystems of connected and smart digital products and services Includes case studies featuring integration of fog computing, communication, and networking systems Written for product and systems engineers and designers, as well as for faculty and students, Fog and Fogonomics is an essential book that explores the technological and economic issues associated with fog computing.

The primary purpose of this book is to capture the state-of-the-art in Cloud Computing technologies and applications. The book will also aim to identify potential research directions and technologies that will facilitate creation a global market-place of cloud computing services supporting scientific, industrial, business, and consumer applications. We expect the book to serve as a reference for larger audience such as systems architects, practitioners, developers, new researchers and graduate level students. This area of research is relatively recent, and as such has no existing reference book that addresses it. This book will be a timely contribution to a field that is gaining considerable research interest, momentum, and is expected to be of increasing interest to commercial developers. The book is targeted for professional computer science developers and graduate students especially at Masters level. As Cloud Computing is recognized as one of the top five emerging technologies that will have a major impact on the quality of science and society over the next 20 years, its knowledge will help position our readers at the forefront of the field.

Cloud Computing: Business Trends and Technologies provides a broad introduction to Cloud computing technologies and their applications to IT and telecommunications businesses (i.e., the network function virtualization, NFV). To this end, the book is expected to serve as a textbook in a graduate course on Cloud computing. The book examines the business cases and then concentrates on the technologies necessary for supporting them. In the process, the book addresses the principles of – as well as the known problems with – the underlying technologies, such as virtualization, data communications, network and operations management, security and identity management. It introduces, through open-source case studies (based on OpenStack), an extensive illustration of lifecycle management. The book also looks at the existing and emerging standards, demonstrating their respective relation to each topic. Overall, this is an authoritative textbook on this emerging and still-developing discipline, which •Guides the reader through basic concepts, to current practices, to state-of-the-art applications. •Considers technical standards bodies involved in Cloud computing standardization. •Is written by innovation experts in operating systems and data communications, each with over 20 years’ experience in business, research, and teaching.

Cloud Computing, a new prototype of computing infrastructure provision, gives an assurance of fulfilling a dream of optimal utilization of computer utilities for an economical and smooth functioning of businesses. In Cloud Computing, the economic aspect along with cloud offerings is a research topic in itself. This research presents an overview of the economic aspects involved. Cloud architecture brings with it an assurance of a low-cost delivery, speedy implementation, enhanced flexibility and thus has been adopted widely in a very short period of time. Statistics show that there is a possibility of the cloud services market reaching a level of 160 billion dollars by the year 2020. Although cloud computing technology is being widely accepted, the research is still in the beginning stage. This research attempts to bring out the viability of adoption of this technology based on suitability index and uses further, parameters like number of servers, geographical coverage, extent of data to be migrated, size of operations of the companies and the various financial parameters like ROI (Return on Investment), Payback period, NPV (Net Present Value). However there is more in-depth research that requires to go into the details of company business and gaining further insight into cloud adoption. Here, the study encompasses 35 companies with a view to provide different available variations in terms of all the above mentioned parameters in an attempt to aid the decision making regarding adoption of cloud architecture. The research highlights the reasons for the adoption of cloud architecture by different companies from the chosen 35 companies. The researcher is optimistic that this research will definitely prove helpful in taking the correct decision and will help more number of companies to implement the cloud technology and reap the benefits of the same. Keywords: Cloud Computing, Architecture, Suitability, ROI, Adoption of cloud or Migration.