This book provides a comprehensive and up-to-date scholarly examination of how China builds international relationships through public diplomacy practices, together with an assessment of the impact of these practices around the world. It explores the sources of China's evolving strategies, how the past influences the present, and the impact of domestic factors that shape China's communication strategies. Including a wide range of detailed examples, the book also discusses how far China is creating new models that will reshape the current landscape of public diplomacy. Chapters 1 and 11 of this book are freely available as downloadable Open Access PDFs under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com.

The recent rapid growth in China’s involvement in Africa is being promoted by both Chinese and African leaders as being conducted in a spirit of cooperation, friendship and equality. In the media and informally, however, a different, less harmonious picture emerges. This book explores how China and Africa really regard each other, how official images are manufactured, and how informal images are nevertheless shaped and put forward. The book covers a wide range of areas where China-Africa exchange exists, including diplomacy, technological cooperation, sport, culture and arts exchange. The book also discusses the historical development of the relationship and how it is likely to develop going forward.

Changing Geopolitics of Global Communication examines the rapidly evolving dynamics between global communication and geopolitics. As an intersection between communication and international relations, it bridges the existing gap in scholarship and highlights the growing importance of digital communication in legitimizing and promoting the geopolitical and economic goals of leading powers. One central theme that emerges in the book is the continuity of asymmetries in power relations that can be traced back to 19th-century European imperialism, manifested in its various incarnations from ‘liberal’ to ‘neo-liberal’, to ‘digital’ imperialism. The book includes a discussion of the post–Cold War US-led transformation of the hardware and software of global communication and how it has been challenged by the ‘rise of the rest’, especially China. Other key issues covered include the geopolitics of image wars, weaponization of information and the visibility of discourses emanating from outside the Euro-Atlantic zone. The ideas and arguments advanced here privilege a reading of geopolitical processes and examples from the perspective of the global South. Written by a leading scholar of global communication, this comprehensive and transdisciplinary study adopts a holistic approach and will be of interest to the global community of scholars, researchers and commentators in communication and international relations, among other fields.

This book focuses on China’s media diplomacy and its interplay with a range of international conflicts. It assesses the representation and framing of China, as well as the perception and reception of China’s media communication in relation to various crises and conflicts. Including detailed analyses of many cases, it highlights the complex, fluid and dynamic relationship between media and conflict, and discusses how this both exemplifies and also affects China’s relations with the outside world. In addition, in contrast to most existing studies of mediatized conflict in the digital age, it provides a very valuable non-Western perspective.

This book explores how China, and especially China’s Belt and Road Initiative, is viewed in European media and by European think tanks, thereby uncovering European elites’ views of China. Looking across Europe—the European Union, Western Europe (including the United Kingdom), Central Europe, and Eastern Europe—the book reveals a complex picture, with different views in different places, and with different aspects of China disproportionately emphasized in some places. As China’s importance in the world continues to grow, it is crucial to understand how distorted views of China are shaping international relations.

This book examines Chinese film in the twenty-first century. Organized around the themes "movements," "genres," and "intermedia," it reflects on how Chinese cinema has changed, adapted, and evolved over past decades and prognosticates as to its future trajectories. It considers how established film genres in China have adapted and transformed themselves, and discusses current shifts in documentary filmmaking, the ethos and practices of "grassroots intellectual" independent filmmakers, and the adaption of foreign film genres to serve the ideological and political needs of the present. It also explores how film is drawing on the socio-historical and political contexts of the past to create new cinematic discourses and the ways film is providing a voice to previously marginalised ethnic groups. In addition, the book analyses the influences of past aesthetic traditions on the creative and artistic expressions of twenty-first-century films and cinema’s relation to other media forms, including folktales, moving image installations, architecture, and painting. Throughout, the book assesses how Chinese films have been conceptualized, examined, and communicated domestically and abroad and emphasizes the importance of new directions in Chinese film, thus highlighting the plurality, vitality, and hybridity of Chinese cinema in the twenty-first century. Chapter 10 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

This book examines the phenomenal growth over recent years of StarTimes, a Chinese pay-TV company with around 30 million subscribers providing satellite television to 20 African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and Kung Fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspects of StarTimes: how it fits into China’s development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China’s international image.

This book provides a comprehensive overview of China's use of "soft power" and assesses the impact this is having on the world and on the process of international relations.

This book takes an ethnographic approach to discuss the policy practices within China’s broadcasting industry. Exploring the gap between the contemporary policy regime and its implementation in national broadcasters and streaming services, taking into account the interplay between broadcasters, political bodies, producers and audiences, Zhu explains the contemporary role of Chinese national broadcasters in mediating the public discourse, the collective reimagining of China’s national identity, and the newly-found policy initiative of using state media as a means of nation branding. Cases investigated include China Central Television (CCTV) Documentary, China Global Television Network (CGTN), and the Shanghai Media Group (SMG), as well as co-productions made by CCTV and international media firms, including the BBC, Discovery and the Japan Broadcasting Corporation (NHK), in a book that will interest scholars of Chinese politics, media studies, and sociology.

The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of understanding contemporary and future trajectories in media markets and industries, the volume delves into their influence on media organization and delivery, along with broader societal and market implications. Encompassing research at the crossroads of economics, management, political economy, and production studies, the handbook emphasizes the necessity for a robust interdisciplinary dialogue. Beyond scrutinizing present and forthcoming industry developments, the handbook addresses pivotal issues pertaining to media economics research methods and pedagogy. It serves as a valuable resource for scholars, students, and media professionals, providing insights into media economics as an academic field and delving into the multifaceted dynamics that shape the media landscape. Doing this, it contributes to the ongoing discourse on the evolving nature of media markets and their profound impact on society.