This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning. It leads the student to an understanding of what comprises the channel structure and the options available to develop it. The text features examples and illustrations to aid in the understanding of unfamiliar concepts. These are drawn from the world of business which gives this book practical and realistic applications. Important pedagogical features include discussion questions following each chapter and an instructor's manual to aid in the presentation of the material in the classroom (see the Instructor's Manual at http://www.greenwood.com/mccalley).

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.

Channel Playbook - An Insider Guide To Channel Management- is a practical guide for all channel sales professionals and executives. This book gives you everything about building, developing, measuring, managing and maintaining a sales channel with a very broad approach including game theory, artificial intelligence, new technologies. More than this you can find how to become a profitable channel player and learn how to avoid major mistakes in channel management execution in this book.

River Channel Management is the first book to deal comprehensively with recent revolutions in river channel management. It explores the multi-disciplinary nature of river channel management in relation to modern management techniques that bear the background of the entire drainage basin in mind, use channel restoration where appropriate, and are designed to be sustainable. River Channel Management is divided into five sections: ·The Introduction outlines the need for river channel management . ·Retrospective Review offers an overview of twentieth century engineering methods and the ways that river channel systems operate. ·Realisation explains how greater understanding of river channel adjustments, channel hazards and river basin planning created a context for twenty-first century management. ·Requirements for Management explains and examines environmental assessment, restoration-based approaches, and methods that work towards 'design with nature' ·Final Revision speculates about prospects for twenty-first century river channel management. River Channel Management is written for higher-level undergraduates and for postgraduates in geography, ecology, engineering, planning, geology and environmental science, for professionals involved in river channel management, and for staff in environmental agencies.

The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage.

River Channel Management is the first book to deal comprehensively with recent revolutions in river channel management. It explores the multi-disciplinary nature of river channel management in relation to modern management techniques that bear the background of the entire drainage basin in mind, use channel restoration where appropriate, and are designed to be sustainable. River Channel Management is divided into five sections: ·The Introduction outlines the need for river channel management . ·Retrospective Review offers an overview of twentieth century engineering methods and the ways that river channel systems operate. ·Realisation explains how greater understanding of river channel adjustments, channel hazards and river basin planning created a context for twenty-first century management. ·Requirements for Management explains and examines environmental assessment, restoration-based approaches, and methods that work towards 'design with nature' ·Final Revision speculates about prospects for twenty-first century river channel management. River Channel Management is written for higher-level undergraduates and for postgraduates in geography, ecology, engineering, planning, geology and environmental science, for professionals involved in river channel management, and for staff in environmental agencies.

New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Inhaltsangabe:Introduction: In the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, which was more practiced in the past. Multi-channel management has become a significant issue when coming to the distribution of goods and the market development. Thereby, factors such as the attitude of the competition, the internal development of the company and especially the consumer behavior have determined the enhancement of its importance. Moreover, the development of information and communication technology has led to the introduction of new distribution channels, as e.g. the internet, next to the traditional channels which are the mail order business or the stationary distribution channels among others. The demand for companies offering different purchasing ways respectively channels has been increasing. The reason for this development is the fact that consumers have recognized the variety of ways they are able to choose in order to acquire a product. This involves that consumers set high value on the distribution channels offered by the companies. The increased consumer demand cannot be only noticed in Germany but also in the international context. As a consequence companies have been forced to modify their distribution strategies in order to be able to fulfill the consumer needs and thus assuring the customer retention further on. But the multi-channel distribution is not only a necessity. On the other hand it is linked with additional possibilities for companies. For instance, they can achieve cost advantages such as the increase of the total revenue. The management of parallel running channels is not as easy as one might think and in addition, a multi-channel management bears some risks. These two aspects lead to the necessity that the companies have to be engaged in the involvement of distribution channels, in the arrangement of the channel mix as well as in the coordination of the multi-channel system. It always has to be stressed that the [...]

Channel analytics, the often neglected sibling of customer analytics, presents significant opportunities for companies seeking to better their channel-related performance, especially those in industries with large distribution networks (such as financial institutions, telecoms operators, retailers, automotive distributors, etc.)…