"The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thinking." Chuck Leader, LtCol USMC (Ret.) and information technology company CEO; "A Winning Combination," Marine Corps Gazette, March 2005. Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Slightly East of New.] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors. They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy. Business is not War Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour. It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Website

"This is the first book to describe Boyd's strategy in terms familiar to business leaders and to show how they apply to today's business problems. Business is not war, but it is a form of conflict - that is, a situation where one company can win only if another loses. If you dig beneath Boyd's war-centered tactics you find a general strategy for ensuring that yours is the one that wins. Although Boyd never wrote a business book himself, he read and commented on every version of this manuscript until his death in 1997." -- From back of book.

Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

John Boyd is often known exclusively for the so-called ‘OODA’ loop model he developed. This model refers to a decision-making process and to the idea that military victory goes to the side that can complete the cycle from observation to action the fastest. This book aims to redress this state of affairs and re-examines John Boyd’s original contribution to strategic theory. By highlighting diverse sources that shaped Boyd’s thinking, and by offering a comprehensive overview of Boyd’s work, this volume demonstrates that the common interpretation of the meaning of Boyd’s OODA loop concept is incomplete. It also shows that Boyd’s work is much more comprehensive, richer and deeper than is generally thought. With his ideas featuring in the literature on Network Centric Warfare, a key element of the US and NATO’s so-called ‘military transformation’ programmes, as well as in the debate on Fourth Generation Warfare, Boyd continues to exert a strong influence on Western military thinking. Dr Osinga demonstrates how Boyd’s work can helps us to understand the new strategic threats in the post- 9/11 world, and establishes why John Boyd should be regarded as one of the most important (post)modern strategic theorists.

Nobody wants to be a loser. With this revolutionary new handbook, readers will learn how to win at literally everything*—even things that aren't contests, and that you can't or shouldn't try to win at, such as dreaming, apologizing, and talking on the phone with your mom. Crucial illustrated advice and instruction guides would-be winners through activities including bird-watching (start by spotting common species like pigeons, or dogs), job interviews (maintain eye contact: very smart people do not need to blink), and many more scenarios for success. In sharing their hard-won knowledge, the authors—noted experts at this sort of thing—help readers become the future winners they were meant to be. *actually, more like dozens of things

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

In I'M HERE TO WIN, Chris "Macca" McCormack opens his playbook and reveals everything it takes-mind, body, and spirit-to become a champion. Now he shares the story of his triumphs and the never-say-die dedication that has made him the world's most successful triathlete. In 2010, at the age of 37, Macca beat the odds and won the Ford Ironman World Championship in Kona, Hawaii for a second time in what many called the most dramatic finish in the race's history. Macca's journey to athletic greatness is more than just one of physical perseverance. After coming in fourth in Hawaii in 2009, Macca returned to the island on a mission: He was there to win. A game plan containing a new strategic approach to winning brought him first across the finish line. Chris McCormack has dedicated his life to training for-and winning-the Ironman Hawaii, one of the most grueling tests of mental and physical endurance in the world. The race challenges athletes to swim 2.4 miles, bike 112 miles, and run a full marathon, 26.2 miles, using all their strength and willpower to overcome the incredibly harsh conditions. In I'M HERE TO WIN Macca provides concrete training advice for everyone-from weekend warriors who casually compete to seasoned veterans who race every week to armchair athletes looking for an extra push-and provides insight into the mind of a great champion with excitement and inspiration on every page. I'M HERE TO WIN is also available as an enhanced e-book with embedded video and audio.

John Boyd was arguably the greatest American military theorist since the sea power strategist Alfred Thayer Mahan at the turn of the 20th Century. Best known for his formulation of the OODA Loop as a model for competitive decision making, Colonel Boyd was also an original thinker in developing tactics for air-to-air combat, designing warplanes, and the fluid, mobile warfare known to the Germans as blitzkrieg and to modern armies as "maneuver warfare." As much as anyone, John Boyd was the architect of the two great campaigns against Saddam Hussein's Iraq, both the 1991 liberation of Kuwait and the 2003 "March Up" to Baghdad by the U.S. Army and Marines. But what of the costly, drawn-out insurgency that baffled the invaders once Baghdad had fallen? In this short book, Daniel Ford applies Boyd's thinking to the problem of counter-insurgency. Unlike the U.S. military in 2003, it turns out that Boyd had indeed put considerable thought into what might transpire after an effective "blitz" campaign. Indeed, he found many similarities between "blitzers" and what he preferred to call guerrillas, and he thought that they might be defeated by turning their own tactics against them. This is an expanded version of a dissertation submitted in the War Studies program at King's College London.

Winning at competitive games requires a results-oriented mindset that many players are simply not willing to adopt. This book walks players through the entire process: how to choose a game and learn basic proficiency, how to break through the mental barriers that hold most players back, and how to handle the issues that top players face. It also includes a complete analysis of Sun Tzu's book The Art of War and its applications to games of today. These foundational concepts apply to virtually all competitive games, and even have some application to "real life." Trade paperback. 142 pages.

"The most accomplished and beloved champions from the cult classic reality TV show MTV's The Challenge reveal the secrets and skills to succeed on the show and in life. Since 1998, MTV's The Challenge has showcased contestants' mental and physical endurance as they overcame extreme challenges and negotiated alliances to succeed. Now, thirty of the most popular champions offer behind-the-scenes insights on how they won The Challenge and then took the invaluable skills they learned from the experience to their personal lives and careers. Eye-opening and invigorating, this is the ultimate gift for longtime and new fans of the show"--