Cases In Marketing Management
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Author |
: Kenneth E. Clow |
Publisher |
: SAGE Publications |
Total Pages |
: 561 |
Release |
: 2011-03-28 |
ISBN-10 |
: 9781412996037 |
ISBN-13 |
: 1412996031 |
Rating |
: 4/5 (37 Downloads) |
Synopsis Cases in Marketing Management by : Kenneth E. Clow
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author |
: Jham, Vimi |
Publisher |
: IGI Global |
Total Pages |
: 373 |
Release |
: 2013-07-31 |
ISBN-10 |
: 9781466643581 |
ISBN-13 |
: 1466643587 |
Rating |
: 4/5 (81 Downloads) |
Synopsis Cases on Consumer-Centric Marketing Management by : Jham, Vimi
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
Author |
: Kenneth L. Bernhardt |
Publisher |
: McGraw-Hill/Irwin |
Total Pages |
: 0 |
Release |
: 1997 |
ISBN-10 |
: 0256204640 |
ISBN-13 |
: 9780256204643 |
Rating |
: 4/5 (40 Downloads) |
Synopsis Cases in Marketing Management by : Kenneth L. Bernhardt
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
Author |
: Mark S. Glynn |
Publisher |
: Emerald Group Publishing |
Total Pages |
: 370 |
Release |
: 2012-04-04 |
ISBN-10 |
: 9781780525761 |
ISBN-13 |
: 1780525761 |
Rating |
: 4/5 (61 Downloads) |
Synopsis Business-to-Business Marketing Management by : Mark S. Glynn
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
Author |
: John A. Quelch |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2001 |
ISBN-10 |
: 0130283576 |
ISBN-13 |
: 9780130283573 |
Rating |
: 4/5 (76 Downloads) |
Synopsis Cases in Strategic Marketing Management by : John A. Quelch
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.
Author |
: Edd Applegate |
Publisher |
: Rowman & Littlefield |
Total Pages |
: 236 |
Release |
: 2007 |
ISBN-10 |
: 0742538362 |
ISBN-13 |
: 9780742538368 |
Rating |
: 4/5 (62 Downloads) |
Synopsis Cases in Advertising and Marketing Management by : Edd Applegate
Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.
Author |
: Robert Dow Buzzell |
Publisher |
: Prentice Hall |
Total Pages |
: 772 |
Release |
: 1992 |
ISBN-10 |
: UOM:35128001436821 |
ISBN-13 |
: |
Rating |
: 4/5 (21 Downloads) |
Synopsis Global Marketing Management by : Robert Dow Buzzell
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.
Author |
: John L. Fortenberry |
Publisher |
: Jones & Bartlett Learning |
Total Pages |
: 253 |
Release |
: 2011 |
ISBN-10 |
: 9780763764487 |
ISBN-13 |
: 0763764485 |
Rating |
: 4/5 (87 Downloads) |
Synopsis Cases in Health Care Marketing by : John L. Fortenberry
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Author |
: Laurence Martin Weinstein |
Publisher |
: Cengage Learning |
Total Pages |
: 0 |
Release |
: 2001 |
ISBN-10 |
: 0324027370 |
ISBN-13 |
: 9780324027372 |
Rating |
: 4/5 (70 Downloads) |
Synopsis Marketing Management by : Laurence Martin Weinstein
This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. These cases are designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites typically include principles of marketing and at least two other marketing courses; marketing management, if taught at the graduate level.
Author |
: Hongbing Hua |
Publisher |
: Productivity Press |
Total Pages |
: 0 |
Release |
: 2019 |
ISBN-10 |
: 0367142465 |
ISBN-13 |
: 9780367142469 |
Rating |
: 4/5 (65 Downloads) |
Synopsis Mobile Marketing Management by : Hongbing Hua
Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short.