Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities’ insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing’s: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

When he first envisioned becoming a farmer, author Emmet Van Driesche never imagined his main crop would be Christmas trees, nor that such a tree farm could be more of a managed forest than the conventional grid of perfectly sheared trees. Carving Out a Living on the Land tells the story of how Van Driesche navigated changing life circumstances, took advantage of unexpected opportunities, and leveraged new and old skills to piece together an economically viable living, while at the same time respecting the land's complex ecological relationships. From spoon carving to scything, coppicing to wreath-making, Carving Out a Living on the Land proves that you don't need acres of expensive bottomland to start your land-based venture, but rather the creativity and vision to see what might be done with that rocky section or ditch or patch of trees too small to log. You can lease instead of buy; build flexible, temporary structures rather than sink money into permanent ones; and take over an existing operation rather than start from scratch. What matters are your unique circumstances, talents, and interests, which when combined with what the land is capable of producing, can create a fulfilling and meaningful farming life.

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.

This how-to book has carving instructions for model rainbow, brown and brook trout, bluegill, largemouth bass, lionfish and queen angelfish. There are step-by-step instruction on painting rainbow, brook and golden trout, Yellowstone, Rio Grande and Lahontan cutthroats

A fascinating practical introduction to the Danish art of whittling, with inspiration and instructions for making adorable decorative wooden birds. Snitte, Denmark's art of wood whittling, is a rite of passage for most Scandinavians, and the passion for it lasts a lifetime. Wood whittling's practical, outdoorsy nature has been married to fine craftsmanship in this beautiful book about creating wood-sculpted birds that can be left uncoloured and crisp as they are in wood or coloured carefully to make exquisite sculptures. Written by a passionate Danish woodsman, Frank Egholm, the book teaches even the beginner the basics of wood whittling a bird shape with step-by-step demonstrations (and templates), how to mount them elegantly on real pieces of wood, and how to paint them delicately to bring out their colourful beauty. From the familiar robin, blue tit and wagtail to the less common yellowhammer, the book has templates for eight European birds. Whether you are new to whittling or are looking for a fresh project with your whittling skills, this is a perfect book to make something special and tap into the wonders of Scandinavian craft.

In its creative integration of the disciplines of writing, rhetoric, and theology, Writing Theology Well provides a standard text for theological educators engaged in the teaching and mentoring of writing across the theological curriculum. As a theological rhetoric, it will also encourage excellence in theological writing in the public domain by helping to equip students for their wider vocations as writers, preachers, and communicators in a variety of ministerial and professional contexts.

A working guide for students conducting theological writing and research on theology and biblical studies courses, this book integrates the disciplines of writing, rhetoric, and theology, to provide a standard text for the teaching and mentoring of writing across the theological curriculum.As a theological rhetoric, it also encourages excellence in theological writing in the public domain by helping to equip students for their wider vocations as writers, preachers, and communicators in a variety of ministerial and professional contexts. This 2nd Edition includes new chapters on 'Writing Theology in a New Language', which explores the linguistic and cultural challenges of writing theology well in a non-native language, and 'Writing and Learning Theology in an Electronic Age', addressed to distance learning students learning to write theology well from online courses, and dealing with the technologies necessary to do so.

Comprehensive handbook shows beginning and veteran woodcrafters how to create caricatures, rocking horse, hundreds of other items. Over 1,000 illustrations.

This richly illustrated book presents a history of Egyptian late antique–early Byzantine (Coptic) art in its international stylistic, social and intellectual context.

Reflections on the metaphysics and epistemology of classification from a distinguished group of philosophers. Contemporary discussions of the success of science often invoke an ancient metaphor from Plato's Phaedrus: successful theories should "carve nature at its joints." But is nature really "jointed"? Are there natural kinds of things around which our theories cut? The essays in this volume offer reflections by a distinguished group of philosophers on a series of intertwined issues in the metaphysics and epistemology of classification. The contributors consider such topics as the relevance of natural kinds in inductive inference; the role of natural kinds in natural laws; the nature of fundamental properties; the naturalness of boundaries; the metaphysics and epistemology of biological kinds; and the relevance of biological kinds to certain questions in ethics. Carving Nature at Its Joints offers both breadth and thematic unity, providing a sampling of state-of-the-art work in contemporary analytic philosophy that will be of interest to a wide audience of scholars and students concerned with classification.