The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O’Reilly and Benoit Séguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--

Serving as a foundation for critical discussion about the importance of the past, Sport and Recreation in Canadian History covers the historical events, people, and moments that shape Canadian sport in the present and future. While this text focuses on sport and recreation practices on these lands now claimed by Canada, it is set within a larger historical context of interconnecting social and cultural practices to speak to the sustained tensions, complexities, and contradictions prevalent in Canadian society. The editor, Dr. Carly Adams, and her 17 contributing experts from across Canada bring the latest research in all areas of Canadian sport history to life and present a thorough look at the nation’s past events. The text challenges the dominant narratives and encourages students to think critically about Canadian sport history. It examines how gender, ethnicity, race, religion, ability, class, and other systems of oppression and privilege have shaped sport and recreation practices, with Canadian sporting culture reproducing many of the same oppressive systems that exist on the larger scale. Sport and Recreation in Canadian History separates itself from its competitors by providing an abundance of pedagogical aids. Sidebars highlighting prominent people provide glimpses of figures who made a significant impact on Canadian sport history. Transformative Moment sidebars focus on significant events as they relate to specific themes, such as gender, race, ethnicity, sexuality, or ability. A comprehensive timeline showcases where important events fell in relation to one another, while the text acknowledges the problem of presenting history in a linear way and provides a more nuanced discussion of time. Descriptions of primary source documents—such as newspaper articles, photographs, and historical documents—are accompanied by explanations of how sport historians work with these documents. Sport and Recreation in Canadian History asks readers to think differently about the history of Canadian sport, and it examines how past people, moments, and events continue to shape 21st-century sport.

"Research Centre for Sport in Canadian Society, University of Ottawa."

'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.

Race and Sport in Canada: Intersecting Inequalities is the first anthology to explore intersections of race with the constructions of gender, sexuality, class, and ability within the context of Canadian sport settings. Written by a collection of emerging and established scholars, this book is broadly organized around three interrelated areas: historical approaches to the study of race and sport in Canada; Canadian immigration and the study of race and sport; and the study of race and sport beyond Canada's borders. Within these themes, a variety of relevant topics are discussed, including black football players in twentieth-century Canada, the structural barriers to sports participation faced by immigrants arriving to Atlantic Canada, and NCAA scholarships and Canadian athletes. Race and Sport in Canada will be of interest to the general reader as well as to instructors and students in the fields of sport studies, sociology, critical race studies, cultural studies, and education.

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.