Email marketing's power is matched only by how incredibly misunderstood it is. Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success. Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you... Set the right program goals by understanding "deep metrics" and properly interpreting campaign, channel, and subscriber metrics Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders Craft relevant messaging with effective subject lines, savvy designs, and smart targeting Automate your messaging so you address moments that matter and create highly engaging subscriber journeys Develop solid workflows that avoid errors and speed up production

What spam is, how it works, and how it has shaped online communities and the Internet itself. The vast majority of all email sent every day is spam, a variety of idiosyncratically spelled requests to provide account information, invitations to spend money on dubious products, and pleas to send cash overseas. Most of it is caught by filters before ever reaching an in-box. Where does it come from? As Finn Brunton explains in Spam, it is produced and shaped by many different populations around the world: programmers, con artists, bots and their botmasters, pharmaceutical merchants, marketers, identity thieves, crooked bankers and their victims, cops, lawyers, network security professionals, vigilantes, and hackers. Every time we go online, we participate in the system of spam, with choices, refusals, and purchases the consequences of which we may not understand. This is a book about what spam is, how it works, and what it means. Brunton provides a cultural history that stretches from pranks on early computer networks to the construction of a global criminal infrastructure. The history of spam, Brunton shows us, is a shadow history of the Internet itself, with spam emerging as the mirror image of the online communities it targets. Brunton traces spam through three epochs: the 1970s to 1995, and the early, noncommercial computer networks that became the Internet; 1995 to 2003, with the dot-com boom, the rise of spam's entrepreneurs, and the first efforts at regulating spam; and 2003 to the present, with the war of algorithms—spam versus anti-spam. Spam shows us how technologies, from email to search engines, are transformed by unintended consequences and adaptations, and how online communities develop and invent governance for themselves.

There are only two ways to retire young and wealthy: * Building a pile of cash large enough that can’t be outspent. For many, this is an unrealistic task what would take an entire lifetime. And many who have built it have lost it in a market crash or by squandering it * Building multiple sources of recurring “Forever Cash” income. These eternal income sources relieve the need for working paycheck to paycheck and create a financial fortress safeguarding from market changes. ""Forever Cash"" also allows for the luxuries of life without worrying about losing the asset. Each and every month this golden goose replenishes your monetary reserves. This is how the wealthy around the world remain wealthy. After stumbling upon these principles Jack Bosch escaped the “hamster wheel of financial hell” to retire at the age of 37. He now shares these strategies around the world teaching that anyone---no matter the situation, working fulltime starting with little money or assets---can reach financial freedom by following the simple proven strategies laid out in Forever Cash. Packed with real-world examples of success and struggle this inspirational guide to wealth without quitting your job will show you: * A completely new way of looking at money * Why building a mountain of cash to retire on---“your Number”---is not working * Why not all cash is created equal and why ""Forever Cash"" is the best. * Why the truly wealthy never run out of money and how neither will you. * How to thrive in economic uncertainty. * How to build $50,000 to $200,000 in extra income per year and turn that into financial security forever. * How to get out of debt and build a financial future without cutting your credit cards. Forever Cash is a ""Real World Blueprint"" on how to get from where you are to being financially independent forever in 5 years or less.

The U.S. Federal Trade Commission (FTC) presents the full text of the booklet entitled "Dot Com Disclosures" in PDF format. The booklet highlights information that businesses should consider as they develop online advertisements to ensure compliance with the law. The FTC highlights the applicability of FTC law to Internet advertising, clear and conspicuous disclosures in online advertisements, and specific issues in applying certain rules and guides to Internet activities.

The federal computer fraud and abuse statute, 18 U.S.C. 1030, outlaws conduct that victimizes computer systems. It is a cyber security law which protects federal computers, bank computers, and computers connected to the Internet. It shields them from trespassing, threats, damage, espionage, and from being corruptly used as instruments of fraud. It is not a comprehensive provision, but instead it fills cracks and gaps in the protection afforded by other federal criminal laws. This report provides a brief sketch of Section 1030 and some of its federal statutory companions, including the amendments found in the Identity Theft Enforcement and Restitution Act, P.L. 110-326. Extensive appendices. This is a print on demand publication.

Annotation In depth guide to implementing antispam solutions using SpamAssassin .Implement the right antispam solution for your network and your business requirements .Learn how to detect and prevent spam .Optimize SpamAssassin for all major mail servers and clients .Discover how to use SpamAssassin as a service Free to use, flexible, and effective, SpamAssassin has become the most popular Open Source antispam application. Its unique combination of power and flexibility make it the right choice. This book will now help you set up and optimize SpamAssassin for your network. As a system administrator, it's down to you to implement, configure and adapt SpamAssassin to fight the Spam War. Fortunately, in SpamAssassin you chose well. Its power and flexibility make it a potent tool. However you also know that any flexible application is only as good as how it's set up and configured. This book is a comprehensive guide to the features, options and implementation strategies you need to get the most of out SpamAssassin. This comprehensive and detailed guide answers all your SpamAssassin questions. You will learn about: .Spam detection and prevention .Installing and running SpamAssassin .Using Bayesian Filtering .Configuring mail clients .Rewriting spam messages .Integrating SpamAssassin with external services .Blacklisting and whitelisting .Increasing Performance .Using SpamAssassin as a service .Using SpamAssassin with Fetchmail, postfix, sendmail, Exim, Qmail, procmail .SpamAssassin rules.

This text explains how to integrate anti-spam technology into a network, as well as demonstrating configuration details for individual email systems.

On a daily basis we are confronted with "more speech, not less"—more news reports, more television channels, more publications, more electronic communications. Communications laws have expanded in response to the proliferation of communications, and these laws affect everyone. Communications lawyer Mark Sableman uses recent case studies, practical examples, and plain language to describe and analyze the broad spectrum of modern communications laws and policies. In these essays, Sableman helps communications professionals as well as informed citizens understand the law. The constitutional foundation for the information age is settled: radical solutions on either side have been rejected. Neither First Amendment absolutism nor untrammeled content-based censorship will rule in America. But within the remaining middle area, many key policy choices are being made by courts and policy makers. Intricate webs of legal do’s and don’ts, practical pitfalls, and effective safe harbors are being developed across the broad spectrum of communications law. In this guide to existing law, developing trends, and critical policy determinations, Sableman discusses privacy, Internet communications and policy, censorship, libel and slander, copyright and intellectual property, advertising, broadcasting, and journalistic confidentiality. Through actual cases and practical examples, he examines and explains both the existing rules for communications professionals and the developing policies that deserve the attention and scrutiny of informed citizens. Sableman approaches these subjects as a practicing lawyer experienced in both business and media communications. The phrase "more speech, not less" describes not only the growing cacophony of the information age, but also one approach to legal policy—Justice Louis D. Brandeis’s preference for "more speech, not enforced silence" in all but the most extreme situations. Drawing from his strong advocacy of free speech, Sableman hopes to stimulate informed debate among all who are concerned about the power of information and the magic of words and images.