But Wait! There's More! (Maybe)

But Wait! There's More! (Maybe)
Author :
Publisher : Omegacom, Inc.
Total Pages : 448
Release :
ISBN-10 : 9781436330923
ISBN-13 : 1436330920
Rating : 4/5 (23 Downloads)

Synopsis But Wait! There's More! (Maybe) by : E. Crea Donald E. Creamer &. James Baar

But Wait! There's More! (maybe) is the story of how the great and glamorous American Advertising Magic Show became a $500 billion global business, doomed itself in an ocean of corporate funny money and now struggles amid mounting chaos to be born anew in the Internet-driven media revolution of the 21st Century. The authors, both veterans of Adland's Golden Age, describe and illuminate this important business evolution through the colorful history of the creation, growth and destruction of the world's seventh largest advertising agency from its amusing on-the-cuff founding through the mega-agency pig-out of the last 20 years. But Wait!, populated with a wide swath of habitués of the advertising and corporate world, tells through a fast moving narrative and a series of contemporary Conversations in famous and not-so famous Adland watering holes about what went well (great advertising), what went wrong (business judgment), and what went (advertising competence); addresses a major business upheaval that is profoundly affecting business, government and the core nature of mass communication; makes clear the need for a new business model, and explores eight possibilities (some good, some not). There are also "Lessons for the Model Ad Agency CEO" should any survive. Conclusion: Madison Avenue can be great again. (maybe)

But Wait ... There's More!

But Wait ... There's More!
Author :
Publisher : Harper Collins
Total Pages : 277
Release :
ISBN-10 : 9780061971112
ISBN-13 : 0061971111
Rating : 4/5 (12 Downloads)

Synopsis But Wait ... There's More! by : Remy Stern

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the years, admit it: you or someone you know has bought one—and you're not alone. Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics. Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America. Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend. Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

But, Wait! There's More!

But, Wait! There's More!
Author :
Publisher : Rizzoli International Publications
Total Pages : 138
Release :
ISBN-10 : STANFORD:36105110290405
ISBN-13 :
Rating : 4/5 (05 Downloads)

Synopsis But, Wait! There's More! by : Timothy Samuelson

The inside, authoritative story of the Popeils and their creative and marketing genius ; the story of remarkable gadgets that make our lives easier.

The Doctor's Book of Natural Health Remedies

The Doctor's Book of Natural Health Remedies
Author :
Publisher : Galvanized Books
Total Pages : 508
Release :
ISBN-10 : 9780989594097
ISBN-13 : 0989594092
Rating : 4/5 (97 Downloads)

Synopsis The Doctor's Book of Natural Health Remedies by : Peg Moline

The most comprehensive handbook ever written about vitamins, herbs, supplements, and holistic healing—everything you need to feel better, live longer, and look great doing it THIS BOOK MAY HELP YOU SAVE A LIFE—YOUR OWN. With health care costs rising, insurance systems in flux, doctors and hospitals overwhelmed, the only person who can really take charge of your health and the health of your family is you. This is your guide. For more than 40 years, Natural Health has been the leading authority on holistic, alternative, and natural healing. Now, for the first time ever, all that science-based, expert-driven, research-intensive information has been distilled into one must-have, authoritative guide to healing the self. In these pages, you’ll find stunning new research, unparalleled expert advice, how-to health guides, and a scientific, myth-debunking approach to natural remedies. Search for your symptoms. Find your cure. The power is yours. A clean life for you—and your family—starts now. Lose Dangerous Belly Fat, Fast: And keep it off for good. Our all-natural, 10-step program tells you what to eat, drink, and do—with immediate waist-shrinking results. Discover which probiotics help you burn more calories when you eat, which popular, “healthy” nut actually slows your metabolism, and the stealth toxin in your kitchen that activates fat cell growth (eliminate it and slash your risk of obesity by 75 percent!). Look Younger, Feel Younger: Discover the astonishing, inexpensive (and natural!) supplements that tighten skin, increase fat loss, and help build muscle. And learn some simple recipes for building anti-aging smoothies that turn fresh fruit into wrinkle-erasing superfoods. Sleep Easier Tonight: Conquer fatigue with our 9-step plan to fall asleep quickly—and stay sleeping soundly throughout the night. (Hint: A subtle scent in your bedroom could be part of the problem!) Re-energize Your Love Life. One supplement alone made a whopping 70% of women feel “more satisfied” after sex. Plus: How plant protein can re-energize your ovaries. Turn Up Your Mood Meter. This one green, leafy vegetable has been shown to improve the effects of both Prozac and talk therapy. Cure that Cold or Flu: Stop them before they start, with the newest natural options—one magical berry alone can reduce symptoms by 50 percent. Plus: A homeopathic “flu shot” that’s proven 88% effective. PLUS! THE COMPLETE GUIDE TO HERBAL REMEDIES! A-Z Guide to Healing Herbs: Cure yourself with these 30 essentials, from aloe vera to white willow bark, nature’s relief for migraines, eczema, menopause, UTIs, anxiety, depression, and many more. It’s your new medicine cabinet, fully stocked. The Get Happy Herb Guide: The serenity savers (lemon balm, kava kava) and bliss boosters (chocolate, milk thistle) guaranteed to raise your spirits. The Best Herbs for Women: These 12 will ease your mood swings, headaches, menstrual cramps, menopause, with no nasty side effects. A must-read for husbands, too. AND! Yoga, meditation and Ayurvedic therapies: The latest science on treatments and classes, with complete how-to guides for at-home use. The Doctor’s Book of Natural Health Remedies—in a world of questionable cures, it’s the one book you can trust.

Introduction to Information Literacy for Students

Introduction to Information Literacy for Students
Author :
Publisher : John Wiley & Sons
Total Pages : 256
Release :
ISBN-10 : 9781119054870
ISBN-13 : 1119054877
Rating : 4/5 (70 Downloads)

Synopsis Introduction to Information Literacy for Students by : Michael C. Alewine

Introduction to Information Literacy for Students presents a concise, practical guide to navigating information in the digital age. Features a unique step-by-step method that can be applied to any research project Includes research insights from professionals, along with review exercises, insiders' tips and tools, search screen images utilized by students, and more Encourages active inquiry-based learning through the inclusion of various study questions and exercises Provides students with effective research strategies to serve them through their academic years and professional careers Ensures accessibility and a strong instructional approach due to authorship by a librarian and award-winning English professor

Melody's Song

Melody's Song
Author :
Publisher : WestBow Press
Total Pages : 280
Release :
ISBN-10 : 9781449766559
ISBN-13 : 1449766552
Rating : 4/5 (59 Downloads)

Synopsis Melody's Song by : Kathleen E. Friesen

After the tragic death of her husband, timid Melody Jamison moves to the city of Saskatoon, hoping for a peaceful life, an escape from the nightmares that haunt her, and the safety and salvation of her son, Will. However, Will is determined to prove he doesnt need anyone, and God isnt even a blip on his radar. Hes doing just fine, if you dont count the times hes had to crash at a friends or sleep in a downtown Vancouver alley. Hes not deliberately messing up; trouble just seems to follow him. But hes strong enough to deal with it. He can deal with anythingat least thats what he wants to believe. Melody keeps praying, even though shes not sure God hears her. With her faith as fragile as yesterdays dream, she is shaken when dying friend Rose Martens predicts that God will use her to be a blessing to their neighborhood. As she gets to know her new neighbors, Melody finds herself on a faith journey through demonic attacks, domestic violence, and the revelation of a secret that could destroy everything shes gained.

Crazy Stories, Sane God

Crazy Stories, Sane God
Author :
Publisher : B&H Publishing Group
Total Pages : 256
Release :
ISBN-10 : 9781433681288
ISBN-13 : 1433681285
Rating : 4/5 (88 Downloads)

Synopsis Crazy Stories, Sane God by : John Alan Turner

From a woman tricking her father-in-law into having a child together, to a talking donkey and demons being cast into pigs, theologian John Alan Turner explains what these odd stories are doing in the Bible and why they matter.

Adam Mitzner Boxed Set

Adam Mitzner Boxed Set
Author :
Publisher : Simon and Schuster
Total Pages : 729
Release :
ISBN-10 : 9781476794389
ISBN-13 : 1476794383
Rating : 4/5 (89 Downloads)

Synopsis Adam Mitzner Boxed Set by : Adam Mitzner

Follow the riveting stories of two New York City defense lawyers, back-to-back, in this ebook-only package combining Adam Mitzner’s acclaimed legal thrillers A Conflict of Interest and A Case of Redemption. A Conflict of Interest Criminal defense attorney Alex Miller has the life he’s always dreamed of: a loving and patient wife, a beautiful daughter, and a career as the youngest partner in one of the most powerful law firms in New York City. At his father’s funeral, Alex meets a wealthy and mysterious family friend who requests his representation in a high-profile criminal investigation of an alleged brokerage scam that has cost investors hundreds of millions of dollars. The shocking facts of the case propel Alex to unscrupulous depths in a desperate search for the truth, forcing him to confront a past defined by deception and a future in jeopardy. One false step will close the case on Alex and everything he holds dear forever. A Case of Redemption Dan Sorenson was once a high-powered New York defense attorney…but that was before a horrifying accident killed the two most important people in his life. As he approaches rock bottom, Dan is unexpectedly offered the opportunity of a lifetime: defend an up-and-coming rapper who swears he’s innocent of the brutal slaying of his pop star girlfriend. Dan realizes that this may be his only hope to put his own life back on track, but as he delves deeper into the case, he learns that atonement comes at a very steep price.

Buried in Beignets

Buried in Beignets
Author :
Publisher : Severn House Publishers Ltd
Total Pages : 240
Release :
ISBN-10 : 9781780107028
ISBN-13 : 1780107021
Rating : 4/5 (28 Downloads)

Synopsis Buried in Beignets by : J. R. Ripley

Maggie Miller’s attempt to run from her troubles leads her to Table Rock, Arizona, her own beignet café . . . and disaster. Welcome to Table Rock, Arizona, the place where folks who aren’t too keen on the ‘mainstream’ move to. Maggie Miller has come here to forget about her dead husband. OK, so he isn’t really dead. That’s just what she tells everybody. Recently divorced, Maggie flees Phoenix and the sight of her husband and his new wife and moves to Table Rock to be closer to her own family. She’s also planning on opening her own beignet and coffee business, Maggie’s Beignet Café. But that dead guy in her storeroom might just put a kink in her plans. Unless she can figure out who killed him, and why, she might never open for business . . .

ATTENTION

ATTENTION
Author :
Publisher : Random House
Total Pages : 576
Release :
ISBN-10 : 9780399590221
ISBN-13 : 0399590226
Rating : 4/5 (21 Downloads)

Synopsis ATTENTION by : Joshua Cohen

“Attention reveals a fresh, vital literary voice as it covers seemingly every imaginable topic relating to modern life.”—Entertainment Weekly “Joshua Cohen may be America’s greatest living writer.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED One of Granta’s Best of Young American Novelists, Joshua Cohen arrives with his first collection of nonfiction, the culmination of two decades of writing and thought about life in the digital age. In essays, memoir, criticism, diary entries, and letters—many appearing here for the first time—Cohen covers the full depth and breadth of modern life: politics, literature, art, music, travel, the media, and psychology, and subjects as diverse as Google, Donald Trump, Bernie Sanders, fictional animals, Gustav Mahler, Aretha Franklin, John Zorn, landscape photography, fake Caravaggios, Wikipedia, Gertrude Stein, Edward Snowden, Jonathan Franzen, Olympic women’s fencing, Atlantic City casinos, the closing of the Ringling Bros. circus, and Azerbaijan. Throughout ATTENTION, Cohen directs his sharp gaze at home and abroad, calling upon his extraordinary erudition and unrivaled ability to draw connections between seemingly unlike things to show us how to live without fear in a world overflowing with information. In each piece, he projects a quality of thought that is uniquely his, and a voice as witty, profound, and distinct as any in American letters. At this crucial juncture in history, ATTENTION is a guide for the perplexed—a handbook for anyone hoping to bring the wisdom of the past into the culture of the future. Praise for ATTENTION “Dazzling in its scope . . . If curiosity is a writer’s greatest innate gift, Joshua Cohen may be America’s greatest living writer.”—The Washington Post “Cause for celebration and close study . . . [Cohen] will hunt after neglected shards of the past, minor histories, and charge them with an immediacy in the present. . . . He is experimenting with the essay form much more, and more cleverly, than any major American writer today.”—The Wall Street Journal “In Attention, Joshua Cohen makes an eclectic argument for how to improve our lives. . . . [He] tackles a surprising range of subjects to underline distraction’s role in our fraught predicament and to argue that paying attention could help us get out of it. . . . When it comes to making sense of our times with verve and imagination, few authors are more rewarding.”—Financial Times