Essential advice every business needs to survive the tough times (and the good) from one of Australia's leading marketing consultants....

Is Facebook your friend or foe? Normally that depends on whether you have a strategy or are taking shots in the dark. Marketing expert Brian Hahn has worked with some of the world's largest companies and a few of its smallest businesses. They all see gold in Facebook but have trouble mining it. Brian shows you what others hide as "secrets" as he explodes the myths, mistakes, and misunderstandings that are so prevalent while revealing the truth of what works and how you can put it into action to make Facebook a profitable marketing channel for your business.Inside you'll learn about: > The proper way to solve your Facebook marketing problems> Simple Things to Keep in Mind for Better Results> Why You CAN Do This > How to Create the Perfect Facebook Ad for Your Business> Data Collection and Retargeting> And so much more Facebook doesn't have to be as confusing as most people make it. By following the advice Brian gives you can create Facebook campaigns that produce new clients without wasting a fortune. Take a break from your business and break open this easy-to-read and very insightful book. A few minutes now could earn you a lot of money for years to come.

Complex problem solving is the core skill for 21st Century Teams Complex problem solving is at the very top of the list of essential skills for career progression in the modern world. But how problem solving is taught in our schools, universities, businesses and organizations comes up short. In Bulletproof Problem Solving: The One Skill That Changes Everything you’ll learn the seven-step systematic approach to creative problem solving developed in top consulting firms that will work in any field or industry, turning you into a highly sought-after bulletproof problem solver who can tackle challenges that others balk at. The problem-solving technique outlined in this book is based on a highly visual, logic-tree method that can be applied to everything from everyday decisions to strategic issues in business to global social challenges. The authors, with decades of experience at McKinsey and Company, provide 30 detailed, real-world examples, so you can see exactly how the technique works in action. With this bulletproof approach to defining, unpacking, understanding, and ultimately solving problems, you’ll have a personal superpower for developing compelling solutions in your workplace. Discover the time-tested 7-step technique to problem solving that top consulting professionals employ Learn how a simple visual system can help you break down and understand the component parts of even the most complex problems Build team brainstorming techniques that fight cognitive bias, streamline workplanning, and speed solutions Know when and how to employ modern analytic tools and techniques from machine learning to game theory Learn how to structure and communicate your findings to convince audiences and compel action The secrets revealed in Bulletproof Problem Solving will transform the way you approach problems and take you to the next level of business and personal success.

There's no doubt about it, today's workplace is an uncertain and treacherous territory. Newspaper headlines are proclaiming near record-high levels of unemployment, and, in these tough times, companies are making swift judgments about human capital. The bottom line: No job is safe. But there are tried and true ways to fight off sudden unemployment successfully, and the number one weapon in your arsenal is workplace expert and television and radio personality Stephen Viscusi's career manifesto, Bulletproof Your Job. Based on four simple strategies for dodging the layoff bullet and a long list of ways to implement these strategies, Bulletproof Your Job may save you from your worst enemy at work—which just so happens to be you. Quite simply, observe these imperative rules: Be visible. Be easy. Be useful. Be ready. With plenty of distinct action items, dozens of anecdotal illustrations and examples, and lists and tips for adapting bulletproof strategies to your own situation, Bulletproof Your Job will show you how to leverage the black-and-white stuff—your title, salary, and tenure—with the gray stuff—your relationship with coworkers, visibility in the workplace, and ability to make your boss look good—to ward off the pink stuff—the dreaded layoff notice. While you're at it, you'll be creating a long-term strategy for job security and career advancement that ensures you'll never feel this vulnerable again.

Firearms Business Owners: There's a Target on Your Back. Who's aiming at you? Knock-off artists who want to steal your technology and copy your products? Unscrupulous competitors who copy your brands? Anti-gun politicians eager to shut you down? Greedy trial lawyers ready to file frivolous lawsuits when someone misuses one of your products? Death Tax collectors who'll shut down your business to pay your estate taxes? Are you neglecting simple legal matters, and putting the target on your OWN back? Are you a lawsuit magnet, because you pick brands without searching to see if they infringe some else's rights? Are you more likely to end up in court because you failed to register your important brands? Are you losing valuable patent rights because you wait too long to talk to a Patent Attorney? Is your failure to keep good invention records jeopardizing your rights? Does your business structure attract Trial Lawyers like fleas, when it could make them lose interest even before they sue? The Bulletproof Firearms Business - The Legal Secrets to Success Under Fire provides the firearms business executive with all the critical information it takes to increase business asset value, avoid lawsuits, and manage legal issues efficiently and economically. Branding, trademarks, patents, and corporate structuring are all covered in detail, with a focus on the special needs of firearms industry companies.

Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work.

Running a legal business can get dirtier than running drugs. If you've ever been burned or sued by a business partner, you're going to resonate heavily with this book. This book is a tell-all thriller about the ups and downs of running your own business. You'll learn the lessons from Ryan's mistakes as well as what to avoid in the future. Ryan puts it all out there and selflessly lets you read into his struggles and victories in business, to ultimately build what he calls a "bulletproof business." From bad business partners, to prison stints, this book has it all. You'll find it hard to believe that this is an actual true story. Buy the book, enjoy the ride!

Blows the lid off one of the most effective yet elusive marketing tools known to man -- newspaper publicity. Written specifically for entrepreneurs and small businesses by 135 American newspaper professionals. "...how to get the coverage you need absolutely free. Need proof the product works? You're reading it". -- Homecare Business News Magazine of the Home Health Industry "Every small business owner should read it". -- Chinese Business Journal "...shares the secrets of getting press releases into the hands of the right reporter or other media type". -- Atlanta Business Chronicle

In his midtwenties, Dave Asprey was a successful Silicon Valley multimillionaire. He also weighed 300 pounds, despite the fact that he was doing what doctors recommended: eating 1,800 calories a day and working out 90 minutes a day, six times a week. When his excess fat started causing brain fog and food cravings sapped his energy and willpower, Asprey turned to the same hacking techniques that made his fortune to "hack" his own biology, investing more than $300,000 and 15 years to uncover what was hindering his energy, performance, appearance, and happiness. From private brain EEG facilities to remote monasteries in Tibet, through radioactive brain scans, blood chemistry work, nervous system testing, and more, he explored traditional and alternative technologies to reach his physical and mental prime. The result? The Bulletproof Diet, an anti-inflammatory program for hunger-free, rapid weight loss and peak performance. The Bulletproof Diet will challenge--and change--the way you think about weight loss and wellness. You will skip breakfast, stop counting calories, eat high levels of healthy saturated fat, work out and sleep less, and add smart supplements. In doing so, you'll gain energy, build lean muscle, and watch the pounds melt off. By ditching traditional "diet" thinking, Asprey went from being overweight and sick in his twenties to maintaining a 100-pound weight loss, increasing his IQ, and feeling better than ever in his forties. The Bulletproof Diet is your blueprint to a better life.