Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population’s daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.

Virtual communities are a new frontier in the digital landscape. While these spaces are only in their infancy, it will not be long before they become a part of much of the population's daily life. Before that becomes the case, it is important that we instill guidelines and parameters to ensure that those interacting with these digital spaces feel safe within them and are able to use them to their fullest capacity. Building Power, Safety, and Trust in Virtual Communities examines how online groups help people learn and change the way they think. In this book, different people with different academic backgrounds, methods, and personal experience with virtual groups look at this question. Case studies are included to help exemplify these findings. Together, these chapters discuss how virtual communities are built in ways that thinkers, researchers, and practitioners can understand.

"This encyclopedia of virtual communities and technologies provides a much needed integrated overview of all the critical concepts, technologies and issues in the area of virtual communities"--Provided by publisher.

Provides an analysis of virtual communities, explaining their lifecycle in terms of maturity-based models and workflows.

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot. Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the importance of consumers’ perceptions in brand management, gain insight into the interface of positioning and branding, learn about the management of brands over time and in digital and virtual worlds, be able to name new products and brand extensions, and discover how marketers develop and apply strategies to position their brands.

How insights from the social sciences, including social psychology and economics, can improve the design of online communities. Online communities are among the most popular destinations on the Internet, but not all online communities are equally successful. For every flourishing Facebook, there is a moribund Friendster—not to mention the scores of smaller social networking sites that never attracted enough members to be viable. This book offers lessons from theory and empirical research in the social sciences that can help improve the design of online communities. The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims. They explain, for example, how to encourage information contributions based on the theory of public goods, and how to build members' commitment based on theories of interpersonal bond formation. For each design claim, they offer supporting evidence from theory, experiments, or observational studies.

Covers the development, design, and utilization of virtual organizations and communities and the resulting impact of these venues.

This edited volume presents new and unconventional views of many traditional moral values, such as humanity, human dignity, moral right (of life), justice and responsibility. The originality of the contributions here is their analysis of these values and approaches from the point of view of non-utilitarian consequentialism and ethics of social consequences as one of its forms. The authors present new ways of solving many contemporary ethical and moral issues, including, for example, in bioethics, medical ethics, environmental ethics, teaching ethics, and cyber ethics, based on non-utilitarian consequentialism and ethics of social consequences. They also confront these approaches with other ethical theories and philosophical traditions, which serve as further incentives for the development of non-utilitarian consequentialism and ethics of social consequences in philosophical, applied and professional ethics.

Building Trust in Diverse Teams supports humanitarian practitioners, human-resource departments and regional and head-office emergency professionals as they improve team effectiveness during an emergency and ultimately improve their ability to save lives.

Uncovers the growing and expanding phenomenon of human behavior, social constructs, and communication in online environments.