Solve the world’s biggest problems and create a better future In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find: Ways to go beyond white papers and vision statements to a place where your ideas become a tangible reality Strategies for creating a better future by transforming seemingly impossible ideas into concrete products Methods for bringing to life radical and innovative solutions to the world’s greatest challenges Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders.

The former Apple CEO “delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither” (Booklist). The future belongs to those who see the possibilities before they become obvious. This is the most exciting time ever to be part of the business world. Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley, former CEO of both Pepsi and Apple, discusses an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come. He offers wisdom for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

The quantum future -- What if ... -- Intellectual curiosity, the entrepreneur's superpower -- The perception is the reality -- Imagine this -- Creating the post-scarcity world, life without tradeoffs -- Disruption, wildfires, and the entrepreneurial life cycle -- You don't have to be a rocket scientist to launch your moonshot -- Sailing true north -- Optimism and other self-fulfilling prophecies -- Ripples in the pond of possibility -- In the light of mind -- To the moon, and beyond -- Curing healthcare -- Taking education to school -- Vision without execution = hallucination -- Stepping-stones to success -- Paying it forward -- Cleared for liftoff, the big takeaways for launching your moonshot -- Keep in touch.

Innovation Book of the Year Award 2021 "Absolutely indispensable for all global leaders." Cecilia MoSze Tham, award-winning futurist "Strategic thinking to create the future of your company." Paul Almeida, Dean, Georgetown University "If disruption is of interest to you, you should read Bofarull." Soumitra Dutta, Dean, University of Oxford "Provides real models to turn challenges into opportunities." Natalia Olson, former SME advisor to President Obama "A new habit that you can systematically apply in your company." Pablo Rodriguez, Director of Google's office of the CTO With recent developments in the technology market, it may seem like the age of the Silicon Valley moonshot is over for now. Disruption and corporate resilience have become the new normal. In this book, originally written at the beginning of the pandemic, Ivan Bofarull, Chief Innovation Officer at Esade, the global business school, had the foresight to anticipate a period of retrenchment of grand corporate moonshots. Instead, he focused his research on how to embed moonshot thinking as a mindset in each company, putting this at the core of an operating system for decision making and business transformation. After reading this book, you will be better at: Adopting an entrepreneurial mindset with moonshot thinking, a mental model that aims for 10x improvements that force you to rethink your foundations from the ground up. Becoming a disruption "pro": understanding its actual meaning, which signals it emits, how to anticipate it, and how to make the most of it. Being systematic as an innovator, by designing an operating system for continuous transformation.

“An extraordinary delight for a reader of any age.” —The New York Times Book Review Brian Floca explores Apollo 11’s famed moon landing with this newly expanded edition of Moonshot! Simply told, grandly shown, and now with eight additional pages of brand-new art and more in-depth information about the historic moon landing, here is the flight of Apollo 11. Here for a new generation of readers and explorers are the steady astronauts clicking themselves into gloves and helmets, strapping themselves into sideways seats. Here are their great machines in all their detail and monumentality, the ROAR of rockets, and the silence of the Moon. Here is a story of adventure and discovery—a story of leaving and returning during the summer of 1969, and a story of home, seen whole, from far away.

Looking to pioneer scientific and technological breakthroughs that create entirely new industries? This book serves as your guide. It goes beyond patents, diving deep into the intersection of foresight, engineering, and business. Explore how teams at renowned organizations such as ARPA-E, IKEA, and H2 Green Steel create radical innovation. Through critical analysis, industry case studies, and teaching examples, an international and interdisciplinary group of scholars, practitioners, and mavericks offer practical advice for bringing visionary development to life. Whether you're seeking to invent the seemingly impossible or solve problems for which no market exists yet, this book renews the research agenda for the deliberate study of invention. It will inspire and provoke you to expand your thinking and push boundaries.

In Making Moonshots, investor and operator Rahul Rana asks the question: Why should we live in a world of incremental scientific and technological progress when the human race has proven in past eras that we are capable of so much more? The world faces major problems. It is time for conventional thinkers to stand aside and give way to the crazy ones, the contrarians, the radically creative geniuses who work outside the box to create massive breakthroughs. In what is both a prescription for building successful deeptech startups and a call to arms to generate highly moral, deeply influential solutions that will positively affect the lives of billions, this book will teach you: The mindsets and philosophies of the greatest trailblazers of the past and present. Actionable strategies fueled by moonshot thinking. The complex ecosystem and all of its necessary moving parts for creating environments conducive to deeptech business operations. A tangible and reasonable course for entrepreneurs that will result in sustainable profitability and extraordinary global-changing results. Rana predicts a new golden age is about to erupt in modern times. Dare to dream bigger. Let's make some moonshots.

BIGGBY(R) COFFEE exists to support you in building a life you love! At BIGGBY COFFEE, we believe that knowing who you want to be is a foundational component to building a life you love. The Moonshot Guidebook--initially a visioning tool for BIGGBY Home Office employees--will help you to refine a vision for your life by helping you to establish your Moonshot! What's a Moonshot? It's a concise statement of what you want your life to build toward, whether that's a world-shaking accomplishment or getting to the point where you're living your perfect day every day! You will also develop your Lunar Landscape--a detailed vision of what life will look like once you have accomplished your Moonshot, helping to make your Moonshot that much more real in your mind. The Moonshot Guidebook provides a step-by-step plan to launch your goals: - Answer questions about different areas of life to help you build a detailed vision - Write out the first of many iterations of your Moonshot and Lunar Landscape - Create a Flight Plan to leverage your strengths and go to work on your weaknesses - Climb to the Stars: create a plan to achieve your Moonshot - Use the Weekly Mission Sheets to accomplish short-term goals that connect directly to your Moonshot - Review what you've accomplished every four months to further refine your vision The Guidebook also provides examples of others' work to help you get there, along with advice in case you get stuck. Take control of your future today! * * * East Lansing, Michigan-based BIGGBY(R) COFFEE started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. That decision has fueled the dreams of hundreds of people to reinvent themselves as coffee shop owners, powered by a proven system, empowering philosophy, and a supportive community of fellow franchisees. Today, BIGGBY COFFEE is 100 percent locally owned and operated with cafes operating across the United States. BIGGBY exists to support people in building lives they love. That can be as simple as giving people a warm and inviting place to gather with friends, loved ones, clients, or coworkers. The support might be providing them with something to look forward to--maybe a reward after a great workout, some comfort in a tough time, or a bit of friendly and fun conversation with their favorite barista. But supporting people in building lives they love also can look like The Moonshot Guidebook. What began as a visioning tool for BIGGBY staff is now being offered to the world. The coauthors--Michael J. McFall, Co-owner and Co-CEO; Laura Eich, Director of the Boost Sphere; and Jeremy DeRuiter, Moonshot Guide--all started at BIGGBY as part-time baristas. Today, they have the pleasure and honor to do work that they love while making a difference in the lives of others.

Serial entrepreneurs David Kidder and Christina Wallace reveal their revolutionary playbook for igniting growth inside established companies. Most established companies face a key survival challenge, says David Kidder, CEO of Bionic, lifelong entrepreneur, and angel investor in more than thirty startups: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses, the way entrepreneurs and early-stage investors must. In New to Big, Kidder and Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company--the Growth Operating System. The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations, leveraging these two distinct skills as a form of management for building in a future that is uncertain. By focusing on what consumers do rather than what they say, celebrating productive failure, embracing a portfolio approach, and learning from the outside-in, Kidder and Wallace argue any company can go on offense and win the future. This isn't about a one-off innovation moonshot. It's about building a permanent ladder to the moon.

Longlisted for the 2021 Porchlight Business Book Awards, Big Ideas & New Perspectives “She offers something both broad and scarce: a compelling new story about how to create a desirable future.”—New York Times An award-winning author and leading international economist delivers a hard-hitting and much needed critique of modern capitalism in which she argues that, to solve the massive crises facing us, we must be innovative—we must use collaborative, mission-oriented thinking while also bringing a stakeholder view of public private partnerships which means not only taking risks together but also sharing the rewards. Capitalism is in crisis. The rich have gotten richer—the 1 percent, those with more than $1 million, own 44 percent of the world's wealth—while climate change is transforming—and in some cases wiping out—life on the planet. We are plagued by crises threatening our lives, and this situation is unsustainable. But how do we fix these problems decades in the making? Mission Economy looks at the grand challenges facing us in a radically new way. Global warming, pollution, dementia, obesity, gun violence, mobility—these environmental, health, and social dilemmas are huge, complex, and have no simple solutions. Mariana Mazzucato argues we need to think bigger and mobilize our resources in a way that is as bold as inspirational as the moon landing—this time to the most ‘wicked’ social problems of our time.. We can only begin to find answers if we fundamentally restructure capitalism to make it inclusive, sustainable, and driven by innovation that tackles concrete problems from the digital divide, to health pandemics, to our polluted cities. That means changing government tools and culture, creating new markers of corporate governance, and ensuring that corporations, society, and the government coalesce to share a common goal. We did it to go to the moon. We can do it again to fix our problems and improve the lives of every one of us. We simply can no longer afford not to.