This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1978.

Unlike newspapers, TV and radio broadcasting is subject to government regulation in the form of the FCC and the Fairness Doctrine, which requires stations "to devote a reasonable amount of broadcast time to the discussion of controversial issues" and "to do so farily, in order to afford reasonable opportunity for opposing viewpoints." In this provocative book, Fred W. Friendly, former president of CBS News examines the complex and critical arguments both for and against the Fairness Doctrine by analyzing the legal battles it has provoked.

The rise of right-wing broadcasting during the Cold War has been mostly forgotten today. But in the 1950s and ’60s you could turn on your radio any time of the day and listen to diatribes against communism, civil rights, the United Nations, fluoridation, federal income tax, Social Security, or JFK, as well as hosannas praising Barry Goldwater and Jesus Christ. Half a century before the rise of Rush Limbaugh and Glenn Beck, these broadcasters bucked the FCC’s public interest mandate and created an alternate universe of right-wing political coverage, anticommunist sermons, and pro-business bluster. A lively look back at this formative era, What’s Fair on the Air? charts the rise and fall of four of the most prominent right-wing broadcasters: H. L. Hunt, Dan Smoot, Carl McIntire, and Billy James Hargis. By the 1970s, all four had been hamstrung by the Internal Revenue Service, the FCC’s Fairness Doctrine, and the rise of a more effective conservative movement. But before losing their battle for the airwaves, Heather Hendershot reveals, they purveyed ideological notions that would eventually triumph, creating a potent brew of religion, politics, and dedication to free-market economics that paved the way for the rise of Ronald Reagan, the Moral Majority, Fox News, and the Tea Party.

What's fair? It is an old question in journalism. In 1999, it seems more difficult to answer than ever. The cycle of story, spin, and counterspin that surrounds the White House is only the most obvious part of the problem. In the past 25 years, the practice of journalism has changed enormously--particularly in the United States. The demarcation of public and private life that once ruled certain kinds of stories out-of-bounds has eroded, leaving reporters with the unenviable challenge of having to cover events whose seaminess inevitably taints all who touch them. Commercial pressures, and a tidal wave of information and entertainment media, have engulfed the news business--leaving the definitions of journalism and journalistic standards vague and uncertain. And the technology of news reporting is speeding up news cycles in ways that leave little time for sober and measured judgments.What's Fair? is a collection of essays from experts in the field that are sure to spark compelling questions and ideas about journalism and its place in our time. In "Fairness--A Struggle," journalists explore a subject that they normally share only with close friends and colleagues--their own struggles with fairness that occurred in places as different as South Africa, Washington, and the South Bronx. In "Fairness--A History," nine contributors examine the history of the fairness question, specifically the establishment of the Hutchins Commission report of 1947, which is evaluated here by a historian, a journalist and a First Amendment authority. In a comparative vein, two authorities on international communications law examine British regulations for fairness in broadcasting at the end of the 20th century. In "Fairness--A Goal," contributors explore what struggles for fairness mean in a variety of contexts, from American newsrooms to post-Communist Poland to Northern Ireland.Many discussions of fairness are either numbingly abstract or impossibly righteous. To avoid those hazards, Robert Giles and Robert Snyder have grounded this volume in stories--the kind of stories journalists tell each other and the kind of stories people tell about journalism. This volume is a testament to journalism that is free yet fair, probing yet credible and authoritative in content yet open to many voices.Robert Giles is editor-in-chief of Media Studies Journal, senior vice president of the Freedom Forum and executive director of Media Studies Center. Formerly the editor and publisher of The Detroit News, he is the author of Newsroom Management: A Guide to Theory and Practice.Robert W. Snyder is editor of the Media Studies Journal, a historian, and most recently author of Transit Talk: New York's Bus and Subway Workers Tell Their Stories. He has taught at Princeton University and New York University, from which he holds a doctorate in history.