CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.

In all of your gorgeous shades and hues, black girls, this book is for you! Stereotypes and images tell us how to dress and think, but what truly defines you? Have you ever looked in the mirror and felt that your weight, hair, or skin tone were inadequate and didnt measure up to others? Navigating through self-acceptance can be difficultnot to mention dealing with relationships and family dynamics. But through this book, you will discover that you are not alone. For Black Girls is about coming of age and taking control of your life and making choices that will set you on the path to self-discovery. For Black Girls will help you do the following: Discover the difference between your identity and stereotypes Develop life and career goals Appreciate your unique beauty and worth Use concrete tools to break destructive habits in relationships Make meaningful relationship goals Find strategies for time management Learn to be healthy and accept your body Identify what your spending habits say about you and how to change them It includes questions for individual/group reflection and discussions. As you take charge of your life, watch as you emerge and flourish into the beautiful young woman you were meant to be!

Brand Ya Flava is a wonderfully, unique branding resource to Black women entrepreneurs who are ready to take their power back as a Black woman entrepreneur and truly show the world they are ready to succeed in life and in business while helping their communities. This debut guide by this talented new author breaks ALL the rules in branding especially for Black women - consider this book your branding bible!

Home to established African American institutions and communities, Washington, D.C., offered women in the New Negro movement a unique setting for the fight against racial and gender oppression. Colored No More traces how African American women of the late-nineteenth and early twentieth century made significant strides toward making the nation's capital a more equal and dynamic urban center. Treva B. Lindsey presents New Negro womanhood as a multidimensional space that included race women, blues women, mothers, white collar professionals, beauticians, fortune tellers, sex workers, same-gender couples, artists, activists, and innovators. Drawing from these differing but interconnected African American women's spaces, Lindsey excavates a multifaceted urban and cultural history of struggle toward a vision of equality that could emerge and sustain itself. Upward mobility to equal citizenship for African American women encompassed challenging racial, gender, class, and sexuality status quos. Lindsey maps the intersection of these challenges and their place at the core of New Negro womanhood.

Being Mara Brock Akil: Representations of Black Womanhood on Television examines the body of work of Mara Brock Akil, the showrunner who produced Girlfriends, The Game, Being Mary Jane, and Love Is__. The contributions to this volume are theoretically anchored in Patricia Hill Collin’s Black Feminist Thought, with a focus on how Brock Akil’s shows intentionally address Black humanity and specifically provide context for Black women’s lived experiences and empathy for Black womanhood by featuring woman-centered characters with flaws, strength, and complexity. Shauntae Brown White and Kandace L. Harris have compiled a volume that analyzes themes that define Black womanhood and examines audience reception of and social media interaction with Brock Akil’s work.

Examines how Black girls and women negotiate and resist dominant stereotypes in the context of an Afrocentric youth organization for at-risk girls in the Bay Area.

In 1920 W.E.B. Du Bois cited the damnation of women as linked to the devaluation of motherhood. This dilemma, he argues, had a crushing blow on Black women as they were forced into slavery. Black womanhood, portrayed as hypersexual by nature, became an enduring stereotype which did not coincide with the dignity of mother and wife. This portrayal continues to reinforce negative stereotypes of Black women in the media today. This book highlights how Black women have been negatively portrayed in the media, focusing on the export nature of media and its ability to convey notions of Blackness to the public. It argues that media such as rap music videos, television dramas, reality television shows, and newscasts create and affect expectations of Black women. Exploring the role that racism, misogyny and media play in the representation of Black womanhood, it provides a foundation for challenging contemporary media’s portrayal of Black women.

Reveals the rhetorical strategies African American writers have used to promote Black women’s recovery and wellness through educational and entertainment genres and the conservative gender politics that are distributed when these efforts are sold for public consumption. Since the Black women’s literary renaissance ended nearly three decades ago, a profitable and expansive market of self-help books, inspirational literature, family-friendly plays, and films marketed to Black women has emerged. Through messages of hope and responsibility, the writers of these texts develop templates that tap into legacies of literacy as activism, preaching techniques, and narrative formulas to teach strategies for overcoming personal traumas or dilemmas and resuming one’s quality of life. Drawing upon Black vernacular culture as well as scholarship in rhetorical theory, literacy studies, Black feminism, literary theory, and cultural studies, Tamika L. Carey deftly traces discourses on healing within the writings and teachings of such figures as Oprah Winfrey, Iyanla Vanzant, T. D. Jakes, and Tyler Perry, revealing the arguments and curricula they rely on to engage Black women and guide them to an idealized conception of wellness. As Carey demonstrates, Black women’s wellness campaigns indicate how African Americans use rhetorical education to solve social problems within their communities and the complex gender politics that are mass-produced when these efforts are commercialized.

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.

Buy Black examines the role American Black women play in Black consumption in the US and worldwide, with a focus on their pivotal role in packaging Black feminine identity since the 1960s. Through an exploration of the dolls, princesses, and rags-to-riches stories that represent Black girlhood and womanhood in everything from haircare to Nicki Minaj’s hip-hop, Aria S. Halliday spotlights how the products created by Black women have furthered Black women’s position as the moral compass and arbiter of Black racial progress. Far-ranging and bold, Buy Black reveals what attitudes inform a contemporary Black sensibility based in representation and consumerism. It also traces the parameters of Black symbolic power, mapping the sites where intraracial ideals of blackness, womanhood, beauty, play, and sexuality meet and mix in consumer and popular culture.