For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. Regnerus offers an approach to e-commerce designed exclusively to help sell high-priced products and services using the Internet.

According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.

For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.

"eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" is a comprehensive guidebook that equips aspiring entrepreneurs and business owners with the essential knowledge and strategies to establish a successful online business, create their own eCommerce platform, and effectively sell products on various marketplaces. The book also provides valuable insights into the Chinese market and the key considerations for selling in China. The book begins by emphasizing the fundamental steps required to start an online business. Readers are introduced to the various aspects of eCommerce, including choosing the right products, conducting market research, building a solid brand identity, and understanding the target audience. Through practical advice and examples, readers gain a clear understanding of the essentials necessary to lay a strong foundation for their online business. The authors then delve into the intricacies of creating an eCommerce platform. From setting up a user-friendly website to optimizing the customer experience and implementing secure payment gateways, the book guides readers through the technical and operational aspects of establishing an effective online store. Emphasis is placed on creating an intuitive navigation structure, optimizing product listings, and utilizing persuasive copywriting to maximize sales. Furthermore, the book explores the potential of selling products on various marketplaces. It provides a comprehensive overview of popular online marketplaces such as Amazon, eBay, and Alibaba, detailing the benefits and challenges associated with each platform. Readers learn how to navigate the marketplace landscape, optimize product listings, and leverage the unique features of each platform to expand their reach and drive sales. A significant aspect of this book is its focus on selling in the Chinese market. Recognizing the enormous potential of the Chinese eCommerce landscape, the authors provide valuable insights and strategies specifically tailored to this market. Readers gain an understanding of the major Chinese marketplaces, such as Tmall and JD.com, and learn how to navigate the complexities of cross-border eCommerce, including regulatory requirements, logistics, and cultural considerations. The book offers practical guidance on adapting marketing strategies, tailoring products to the Chinese market, and effectively reaching Chinese consumers. Throughout "eCommerce 360," the authors emphasize the importance of effective marketing and sales strategies. From leveraging search engine optimization (SEO) and social media marketing to utilizing influencer collaborations and customer reviews, readers gain insights into the various channels and tactics available to drive traffic and boost sales for their online business. "eCommerce 360: Start Your Online Business, Create Your eCommerce, and Sell on Marketplaces" serves as a comprehensive guide for individuals seeking to venture into the world of eCommerce. By combining practical advice on starting an online business, creating an eCommerce platform, and selling on marketplaces with insights into the Chinese market, this book equips entrepreneurs with the knowledge and strategies necessary to establish a thriving online business, reach a global audience, and capitalize on the opportunities of the ever-expanding eCommerce industry.

Stop counting clicks - start making money

New Customers Are Waiting...Find Them On Facebook Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight

Turn your career dreams into a profitable reality! Tired of your humdrum workday routine? Looking for a new and exciting career path that allows you to be your own boss and make your own rules? The 200 Best Home Businesses, Second Edition is the book for you. This completely revised and updated second edition profiles 200 of the best and most profitable businesses that you can run from your home. Inside, you'll find jobs for your every interest, from computer programming to being a personal chef. Each business provides you with all the information you need to choose the business that's right for you: The pros and cons of each business Estimated startup costs Skills needed Advertising tips Expert advice from home business entrepreneurs No matter what your interest or level of experience, you can take charge of your life, tap into your unique background and talents, and build a solid career for the future. The 200 Best Home Businesses, Second Edition shows you how!

Worldwide, there are over 6 million online searches every month for "eCommerce" with over 33,000,000 search results. In other words, there are a whole lot of people and businesses looking to make money through online business promotion, or eCommerce. At no other time in history has it been easier for anyone and everyone to market to the entire planet. With eCommerce, you can reach those big dreams. But you have to know how to approach the field. You can't just blindly throw together a website and hope to attract visitors... or potential buyers! Learn how to turn today's dreams into manageable goals, and produce tomorrow's results. Join Liv Montgomery, the eCommerce Gal, for a fun and fanciful look at the world of Online Business Promotion.