A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.

Winner of the 2004 International Gallery of Superb Printing Bronze Award for Superb Craftsmanship in Production, and the Ontario Printing and Imaging Association Excellence in Print Awards, commended for the 2004 Honourable Mention for Superb Craftsmanship in Production From rumble seats and running broads to power tops and tailfins, 60 Years Behind the Wheel captures the thrill of motoring in Canada from the dawn of the twentieth century to 1960. There are intriguing stories of cars with no steering wheels, and fascinating photographs of historic vehicles from across the country. From the Studebaker to the Lincoln-Zephyr, from the showroom to the scrapyard, here are over 150 vehicles owned and driven by Canadians.

The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler’s products. From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

With glorious photography and sharp writing, Never Stop Driving presents the case for the mental and social benefits of driving and engaging with automobiles. It also shows you—from dreaming about a car to living with it—how to jump in and get the most from your machine. There’s never been a better time to go for a drive. As a nation, we are chronically overstressed, overworked, and not sleeping enough. Worse yet, our digital devices are taking ever increasing chunks of what remaining free time we do have. Activities that force us to engage with ourselves and the environment around us are needed more than ever. Might I suggest a spin in a four-wheeled escape pod? The car—the act of driving, repairing, maintaining—drives out distraction and demands we be “present.” Making the car a pursuit invites not just the freedom of the road, but the potential to connect with thousands of like-minded individuals as well as the pleasure of simply caring for the machine. Further, there’s the thrill of commanding an object that represents a high point of human ingenuity and design. Cars invite passion. The first step is embracing the itch and acting on it. Learn how to choose your perfect weekend car, hunt for it, and make the deal. Then, find peace in the wrenches with tips on taking the plunge into maintaining your ride, including how your car can be an opportunity to tear your kids away from their screens and strengthen your bond with them. Next, explore the joy of driving, from scenic byways to taking your car to its performance limit. You’ll also tour the various highlights of the driving life, like how to become an automotive archaeologist, the possibilities for those short on cash but high for adventure, the car as a social gathering point, and what the future with autonomous cars means for those who love to drive. Never Stop Driving shines some light on why we find these machines so captivating, offering some inspiration and validation, and finally inviting those who are curious but haven’t made the leap to get in the car. Let’s roll.

This richly detailed account of one of the most important men in American automotive history is based on full access to both Chrysler Corporation and family historical records. Curcio traces Chrysler's rise through the industry and gives unique insight into this colorful and passionate man. 50 halftones.

In recent years, Chrysler has made waves with a series of dramatic new show cars, exciting production vehicles like the Prowler and Viper, and its mega-merger with German juggernaut Daimler-Benz. It is generally accepted that Chrysler is the most forward-thinking of the Big Three American automakers, yet the company also has a wonderfully compelling past. Just in time to mark Chrysler's 75th anniversary, this beautifully illustrated history takes readers on a journey that spans the company's genesis in the 1920s to present. Marvelous archival black-and-white photography is accompanied by nostalgic period color imagery, print ads, and new color photography of classics. The story includes model from Doge, Plymouth, Imperial, and DeSoto, while sidebars highlight key figures and stunning feats of engineering and styling.

Dream Car tells the story of entrepreneur Malcolm Bricklin’s fantastical 1970s-era Safety Vehicle-1 (SV1), audaciously launched during a tumultuous breakpoint in postwar history. The tale of the sexy-yet-safe SV1 reveals the influence of automobiles on ideas about the future, technology, entrepreneurship, risk, safety, showmanship, politics, sex, gender, business, and the state, as well as the history of the auto industry’s birth, decline, and rebirth. Written as an “open road,” the book invites readers to travel a narrative arc that unfolds chronologically and thematically. Dream Car’s seven chapters have been structured so that they can be read in any order, determined by whichever theme each reader finds most interesting. The book also includes a musical playlist of car songs from the era and songs about the SV1 itself.

Chrysler entered the pony-car market with the capable but unlovely Barracuda in the early 1960s. The car was refined over the years, becoming a true muscle car, and a rather handsome one at that, but it wasn’t until the advent of the E-body pony cars from 1970-1974—Barracudas, the Dodge Challenger, and Plymouth ‘Cuda—that Chrysler became a true player in the pony-car market. This book tells the story of Chrysler’s pony car series, from the advent of the original Barracuda in 1964 to the final days of the smog-motored Challengers and ‘Cudas of the mid-1970s, focusing on the series’ heyday in the early 1970s.

This book tells the story of Walter Chrysler, who established the Chrysler Corporation and founded Dodge Brothers Motor Co. It contains many delightful anecdotes about his childhood, his work on the railroads, and his turn-around of American Locomotive, Buick, and then Maxwell-Chambers.