Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

The book market is saturated with guides on how to live more successfully. Many require the reader to wade through a myriad of lengthy philosophical beliefs and principles. All to often, well meaning readers buy these books with every intention of absorbing all the bits of wisdom inside. Unfortunately, many don't have time to really study such books, let alone extract basic daily living guidelines. Tom Massey has written a simple book. The ABC's of Successful Living cuts to the chase. It is an easy read. Pick it up and you may find yourself motivated to read it from cover to cover in one sitting. Or it may be easier to read whenever you want a spirital pick-me-up.This book is a true blessing. In relatively few pages it covers a broad spectrum of practical advice and affirmations for improving your life; for transforming your perspectives on livivng and being. Use only part of this book and you'll find yourself entering a new level of conscious awarness; use it and apply it all and you'll learn that the true secrets of life and universal knowing are essentially simple. This is a very simple book with the power to change your life. It's just that simple.

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid?The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way).In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. What if the key to success, creativity, and fulfillment in your life lies in the potential of those stupid ideas? This deeply inspiring book will teach you:¿ How to crush fear, make dreams happen, and live without regret.¿ How to overcome obstacles such as lack of time, lack of education, or lack of money.¿ The 5 actions of the New Smart to achieve authentic success.No more excuses. Learn how to start something stupid-the smartest thing you can do. Drawing on years of research, including hundreds of face-to-face interviews and some of the world's greatest success stories past and present, Richie shows you how stupid is the New Smart-the common denominator for success, creativity, and innovation in business and life.

“FEW PEOPLE think of life as a creative experiment. Most of us are so busy with routines that we take life for granted. We expect an endless routine of work, a hectic social life each weekend and two weeks’ vacation each year. I trust that the readers of this book will derive from it a new interest in life, a zest for doing what needs to be done, and a technique to live with joyous enthusiasm. “Looking at life from an inspired viewpoint you can see those things which are on the side of greatness and cease resisting the petty and the unimportant. Life is a process of intelligence. It always acts intelligently. Problems are the result of living life unintelligently. “The universe is actually a mental system. Its primary nature is the process of ideas becoming form. Every fact in your world is also an idea in your mind. To get new things in your world you must have new ideas in your consciousness. Few people do enough abstract thinking to create new ideas in their minds. They continually think about what they already know and have known for years. This explains the monotony of their lives. “Select the idea of some new experience you want and then think it without ceasing. Mind will deliver to you everything you need in order to accomplish your demonstration. This is far from being impossible. The great, the wise, and the true have proven this to be so. You have done it and so have your friends. You may not have thought of the process as being either spiritual or psychological. You intuitively knew a new idea. Your thinking in terms of this idea caused something to happen in your experience. “This book has been written for that large section of today’s population which is spiritually liberal and psychologically aware. Those bound by traditional beliefs will cast it aside. It is my desire that thousands will be helped and healed by reading these pages.”—Raymond Charles Barker

From the USA TODAY bestselling author of Sweet Thing and Nowhere But Here comes a love story about a Craigslist “missed connection” post that gives two people a second chance at love fifteen years after they were separated in New York City. To the Green-eyed Lovebird: We met fifteen years ago, almost to the day, when I moved my stuff into the NYU dorm room next to yours at Senior House. You called us fast friends. I like to think it was more. We lived on nothing but the excitement of finding ourselves through music (you were obsessed with Jeff Buckley), photography (I couldn’t stop taking pictures of you), hanging out in Washington Square Park, and all the weird things we did to make money. I learned more about myself that year than any other. Yet, somehow, it all fell apart. We lost touch the summer after graduation when I went to South America to work for National Geographic. When I came back, you were gone. A part of me still wonders if I pushed you too hard after the wedding… I didn’t see you again until a month ago. It was a Wednesday. You were rocking back on your heels, balancing on that thick yellow line that runs along the subway platform, waiting for the F train. I didn’t know it was you until it was too late, and then you were gone. Again. You said my name; I saw it on your lips. I tried to will the train to stop, just so I could say hello. After seeing you, all of the youthful feelings and memories came flooding back to me, and now I’ve spent the better part of a month wondering what your life is like. I might be totally out of my mind, but would you like to get a drink with me and catch up on the last decade and a half? M

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.