A daughter's journey to rediscover her father and understand the culture of space engineers During the late 1960s, while M. G. Lord was becoming a teenager in Southern California and her mother was dying of cancer, Lord's father-an archetypal, remote, rocket engineer- disappeared into his work at the Jet Propulsion Laboratory in Pasadena, building the space probes of the Mariner Mars 69 mission. Thirty years later, Lord found herself reporting on the JPL, triggering childhood memories and a desire to revisit her past as a way of understanding the ethos of rocket science. Astro Turf is the brilliant result of her journey of discovery. Remembering her pain at her father's absence, yet intrigued by what he did, Lord captures him on the page as she recalls her own youthful, eccentric fascination with science and space exploration. Into her family's saga she weaves the story of the legendary JPL- examining the complexities of its cultural history, from its start in 1936 to the triumphant Mars landings in 2004. She illuminates its founder, Frank Malina, whose brilliance in rocketry was shadowed by a flirtation with communism, driving him from the country even as we welcomed Wernher von Braun and his Nazi colleagues. Lord's own love of science fiction becomes a lens through which she views a profound cultural shift in the male-dominated world of space. And in pursuing the cause of her father's absence she stumbles on a hidden guilt, understanding "the anguish his proud silence caused both him and me, and how rooted that silence was in the culture of engineering."

'I loved Matthew Sperling's sly, subversive novel, a wickedly funny tale of how to come out on top in a fake news world.' Olivia Laing, author of The Lonely City 'Outrageous, sexy and funny. Sperling writes with the caustic economy of Waugh or Spark, but his characters have more heart, including the sock-puppets.' Luke Kennard, author of The Transition 'A tale about steroids which seems to be on steroids itself: sleek, muscular and just slightly too real.' Kate Clanchy, author of Meeting the English Good things can happen when you do bad things At thirty, Ned is in a rut. His girlfriend has dumped him, his job is boring and he lives in a dismal bedsit. While others around him climb the property ladder and get ahead, he seems destined to remain one of life's plodders. Encouraged by a friend to try using steroids to bulk up his frame, Ned is pleased to discover a new vitality within himself. Physical changes are only the beginning: his mental state is clearer, he feels more confident and, most thrillingly of all, friends and lovers alike seem compelled by this new improved Ned. Using his knowledge of the murky yet surprising online world of steroids, Ned begins to build a business and discovers that his talents can take him further than he ever thought possible. But when is new life is threatened, he finds himself doing things he never would have dared to do before. And it all seems to be going fine . . .

This is the ultimate armchair companion to practically every sport ever invented, put together with sports fantatic Ray Stubbs. Check out the rules, history, players and events for over 250 of the world�s greatest sports: from basketball to bobsleigh, karate to korfball, and synchronised swimming to ski jumping. Stay ahead in the world of sport with the latest facts and figures from leading experts and governing bodies. And pick up the techniques and tactics of the world�s best competitors. Plus get in training early with the special fact-filled feature on the Olympic Games.

Sustainability is a key framework for analyzing biological systems—and turfgrass is no exception. It is part of a complex that encompasses turfgrass interactions with different environments and the suitability of different turfgrasses for specific environments. In addition to its biological role, turfgrass—in the form of lawns, green spaces, and playing surfaces—brings beneficial sociological effects to an increasingly urbanized society. This book presents a comprehensive overview of current knowledge and issues in the field of turfgrass research and management, including the genetics and breeding, the diseases and pests, and the ecology of turfgrasses, and will appeal to a broad spectrum of readers.

Epstein takes readers on a funky ride through baseball and America in the swinging '70s in this wild pop-culture history of baseball's most colorful and controversial decade. Includes 8-page photo insert.

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

In this book Robert Brulle draws on a broad range of empirical and theoretical research to investigate the effectiveness of U.S. environmental groups. Brulle shows how Critical Theory--in particular the work of Jürgen Habermas--can expand our understanding of the social causes of environmental degradation and the political actions necessary to deal with it. He then develops both a pragmatic and a moral argument for broad-based democratization of society as a prerequisite to the achievement of ecological sustainability. From the perspectives of frame analysis, resource mobilization, and historical sociology, using data on more than one hundred environmental groups, Brulle examines the core beliefs, structures, funding, and political practices of a wide variety of environmental organizations. He identifies the social processes that foster the development of a democratic environmental movement and those that hinder it. He concludes with suggestions for how environmental groups can make their organizational practices more democratic and politically effective.