Explores the nature of contemporary art while examining the factors that separate it from commercial design

Packaging today is more than a conventional product cover. It sends additional messages, and even becomes a part of the product. In this section, the most creative package for electronic product, housewares, luxury products, and other daily commodities will show you how packaging helps you live your life. Colour illustrations

Remember the thrill of tearing open a gift on Christmas morning, discovering a brand-new Transformer in a shiny new box? While the toys were amazing in their own right, what made the packages stand head-and-shoulders above the myriad competing action figures on shelves was the stunning box art. Transformers: Legacy collects hundreds of beautifully airbrushed paintings from the iconic first decade of The Transformers. Hasbro, Takara, and private collectors opened their archives, yielding an unparalled level of quality. Essays and interviews from the original illustrators give unprecedented insight into the process behind the art. This book is chock-full of extras, including never-before-seen artwork from toys that never were, original design sketches, catalog artwork, and more.

A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way.

Artwork created to sell flower and vegetable seeds to the public is bright, eye-catching, and tempting. It reflects the fantasy that any novice gardener can grow beautiful plants just by buying the seeds. This is not a new phenomenon. Over 475 boldly colorful flower and vegetable seed artwork, catalog, packet, and publication illustrations are arranged here chronologically (l1869 to 1997) and alphabetically (acroclinium to zinnia) for easy reference in this fun visual delight. Many images are from the vast and superb collection of the Landis Valley Museum in Lancaster, Pennsylvania, where the author was Director of the Heirloom Seed Project. See unusual plant varieties from both small independent and large seed producers, like the W. Atlee Burpee Company. A mid-20th century watercolor illustrator's work is featured as an impressive record of plants grown from seeds; see how many you can recognize.\nThe stunning images will stimulate artists, gardeners, naturalists, and interior decorators to find these and additional seed art examples to add beauty to their lives.

This monumental new book is the first to celebrate the greatest and most iconic paintings from the encyclopedic collections of The Metropolitan Museum of Art, New York, one of the largest, most important, and most beloved museums in the world. This impressive volume's broad sweep of material, all from a single museum, makes it at once a universal history of painting and the ideal introduction to the iconic masterworks of this world-renowned institution. More than 1,000 lavish color illustrations and details of 500 masterpiece paintings, created over 5,000 years in cultures across the globe, are presented chronologically from the dawn of civilization to the present. These works represent a grand tour of painting from ancient Egypt and classical antiquity and prized Byzantine and medieval altarpieces, to paintings from Asia, India, Africa and the Americas, and and the greatest European and North American masters. The Metropolitan Museum of Art includes and introduction and illuminating texts about each artwork written specially for this volume by Kathryn Calley Galitz, whose experience as both curator and educator at the Met makes her uniquely qualified. European and American artists include Duccio, El Greco, Raphael, Titian, Botticelli, Bronzino, Caravaggio, Turner, Velázquez, Goya, Rubens, Rembrandt, Brueghel, Vermeer, David, Renior, Monet, Van Gogh, Gauguin, Cézanne, Degas, Sargent, Homer, Matisse, Picasso, Pollock, Jasper Johns, and Warhol. The artworks are arranged in rough chronological order, without regard to geography or culture, offering a visual timeline of the history of painting, from the earliest examples on pottery jars made over five thousand years ago to canvases on which the paint has barely dried. Freed from the constraints imposed by the physical layout of the Museum, the paintings resonate anew; and this chronological framework reveals unexpected visual affinities among the works. For those wishing to experience the unparalleled breadth and depth of the Met's collection, or study masterpieces of painting from throughout history, this important volume is sure to become a classic cherished by art lovers around the world.

One of a few books about the art of packaging in Vietnam, its history, and transformations over time. What is its theoretical framework and implementation in practice? How are the design and the art of packaging in Vietnam impacted by Western thinking on industrial arts and what traditions it is still upholding? What are important developments of modern packaging art in Vietnam? How are the social and economical changes reflected in the packages of consumer goods in the country? And how the new look of these goods create a new consumerism culture in the ex-Stalinism nation? This book sums up what has happened with the aesthetic aspect of packaging in Vietnam, theoretically and practically, in the last half century and tries to answer parts of these questions.

Written by Tiger Pan, winner of Red Dot Design Award, iF Design Award, International Design Excellence Awards and Pentawards, this book gives a systematic introduction to the background knowledge and practical application of packaging illustration design, also covering common forms of expression and design techniques. A number of excellent designers and illustrators were also invited to share their experience via highly referential case analysis. With a total of 75 pieces of exquisite packaging illustration designs presented, this book integrates theoretical knowledge with design practice to provide the readers with an insight into the magical world of packaging illustration art.

Another book on package design? This one is different, we promise. This book is about all the lessons we’ve learned in over a decade of experience designing a wide variety of packages. But this is also about our peers, the designers and strategists who create thoughtful packaging solutions with style, panache, and ingenuity in engineering. We wrote this book because we’re passionate about this part of our CPP studio practice and we’re continually inspired by the work being done in this sector of our industry. We see this book as a resource for young packaging designers or for veterans looking to expand their expertise. And, of course, we are thrilled to feature some of our favorite clients and many of our admired colleagues. Package design is perhaps the most evolutionary corner of the entire design industry. While most disciplines swing to the ebb and flow of trending color, type, styles, etc., package design has literal and figurative z-axis that is the physical form itself. Combined with rapid advancements in materials, and a greater understanding of the psychology of purchasing, we could argue that packaging is the most engaging and challenging work out there for designers.