In academic research, qualitative analysis is a pillar for understanding complex phenomena in science and management. However, researchers and practitioners often face challenges navigating the ever-evolving landscape of qualitative methodologies and their integration into empirical projects. This knowledge gap can hinder the practical application of qualitative approaches, leading to suboptimal research outcomes and missed opportunities for insightful discoveries. Applying Qualitative Research Methods to Management Science serves as a beacon for researchers, practitioners, and students, providing a detailed roadmap to navigate the intricacies of qualitative analysis. Each chapter, authored by esteemed experts in the field, delves into specific qualitative themes and methodologies, offering practical insights and theoretical foundations based on the latest academic research. This book empowers readers to conduct rigorous and impactful qualitative research in diverse contexts by bridging the gap between theory and application.

With a highly pragmatic, yet rigorous and pragmatically driven approach, this edited book explores demonstrates qualitative research with an applied approach. Using not only theory but real world setting, readers are introduced to the function and relevance of qualitative methods in psychological research. Exemplified through the contributions of various experts from across the different sub-disciplines of psychology, this text takes a versatile approach to explaining methods in research and covers a broad range of methods in a variety of settings. This book will appeal to those with an interest in qualitative methods across the spectrum of psychology and beyond. Offering an introduction to applied qualitative research in psychology with a distinctively applied approach, this title is apt for undergraduate psychology students taking modules in research methods, executing research-based projects or those undertaking Masters and taught doctoral level programs in psychology.

Sustainable and intelligent territorial marketing and entrepreneurship represent a transformative approach to economic growth while preserving historical and environmental integrity, ensuring community well-being. By integrating innovative marketing strategies with sustainable practices, territories can effectively promote their unique attributes, such as natural resources, cultural heritage, or technological hubs, attracting new investors, business owners, and entrepreneurs. This framework addresses the challenges of urbanization and environmental degradation while empowering local entrepreneurs to thrive. Further exploration into these techniques may assist local economies in prioritizing long-term sustainability and social equity, redefining entrepreneurial success. Sustainable and Intelligent Territorial Marketing and Entrepreneurship explores sustainable development strategies and intelligent technologies for territorial marketing and entrepreneurship techniques. It examines additionally the effectiveness of smart technology when integrated into the hospitality and tourism sectors. This book covers topics such as smart cities, digital technology, and customer engagement, and is a useful resource for entrepreneurs, marketing professionals, business owners, environmental scientists, computer engineers, academicians, and researchers.

Research methodology is as old as academia itself. Research methodology shifts in strategy as it crosses different disciplines and theories. This, too, is true with the shifting landscape of research opportunities and technologies available to global researchers. To achieve the most accurate and substantial research, it is important to be knowledgeable of emerging research methodologies. The Research Anthology on Innovative Research Methodologies and Utilization Across Multiple Disciplines discusses the most recent global research innovations made across multiple fields. This anthology further discusses how these research methodologies can be applied to a variety of specific fields. Covering topics such as creative thinking, qualitative research, and the research method landscape, this book is essential for students and faculty of higher education, scientists, researchers, sociologists, computer scientists, and academicians.

Scientific discovery is always built on the foundation of sound data and research. Emerging advancements of technologies and strategies are revolutionizing the way we gather and interpret data. These advancements are not only enhancing the efficiency and accuracy of data collection and analysis but are also opening up new possibilities for scientific research and discovery. To continue building progress in such fields, a strong knowledge of collecting and analyzing useable volumes of information is essential. Data Collection and Analysis in Scientific Qualitative Research discusses the integration of qualitative analysis into academic research and empirical projects. Balanced between application and theory, the text covers the latest technological, organizational, and methodological developments in qualitative research. Coving topics such as qualitative research, ethics, and generative AI, this book is an essential resource for scientists, academicians, researchers, educators, and more.

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the-art overview of qualitative research methods in the business and management field. The Handbook celebrates the diversity of the field by drawing from a wide range of traditions and by bringing together a number of leading international researchers engaged in studying a variety of topics through multiple qualitative methods. The chapters address the philosophical underpinnings of particular approaches to research, contemporary illustrations, references, and practical guidelines for their use. The two volumes therefore provide a useful resource for Ph.D. students and early career researchers interested in developing and expanding their knowledge and practice of qualitative research. In covering established and emerging methods, it also provides an invaluable source of information for faculty teaching qualitative research methods. The contents of the Handbook are arranged into two volumes covering seven key themes: Volume One: History and Tradition Part One: Influential Traditions: underpinning qualitative research: positivism, interpretivism, pragmatism, constructionism, critical, poststructuralism, hermeneutics, postcolonialism, critical realism, mixed methods, grounded theory, feminist and indigenous approaches. Part Two: Research Designs: ethnography, field research, action research, case studies, process and practice methodologies. Part Three: The Researcher: positionality, reflexivity, ethics, gender and intersectionality, writing from the body, and achieving critical distance. Part Four: Challenges: research design, access and departure, choosing participants, research across boundaries, writing for different audiences, ethics in international research, digital ethics, and publishing qualitative research. Volume Two: Methods and Challenges Part One: Contemporary methods: interviews, archival analysis, autoethnography, rhetoric, historical, stories and narratives, discourse analysis, group methods, sociomateriality, fiction, metaphors, dramaturgy, diary, shadowing and thematic analysis. Part Two: Visual methods: photographs, drawing, video, web images, semiotics and symbols, collages, documentaries. Part Three: Methodological developments: aesthetics and smell, fuzzy set comparative analysis, sewing quilts, netnography, ethnomusicality, software, ANTI-history, emotion, and pattern matching.

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Innovation is widely recognized as a major source of modern productivity growth. Indeed, it is seen as constituting a central process of economic advancement in industrialized countries. Despite this, a considerable gap still exists in knowledge and technological capability between industrialized countries and the more dynamic developing countries such as China. Small and medium sized enterprises (SMEs) are a major contributor to China's economy and SME's contribution to China's GDP is close to 60%.This book studies the strategy and mechanism of leveraging innovation capability in China's SMEs by applying the theory of Total Innovation Management (TIM), which is the new paradigm of managing innovation in enterprises developed by the Research Center for “Innovation and Development” (shortly RCID) of Zhejiang University, China. According to Eric von Hippel, MIT, RCID is the Top 10 Innovation Management research institutes in the world.Leverage Innovation Capability probes the strategy and mechanism of leverage the innovation capability in the firm, especially in China's SMEs. It analyzes how the SMEs utilize all the innovation elements in the firm, including Strategy innovation, Tech innovation, marketing innovation, organization innovation, culture innovation, innovation networking, learning and knowledge management, high involvement innovation, cooperation innovation, etc. to leverage innovation capability.

Mixed methods research techniques, combining both quantitative and qualitative elements, have become well established throughout the social, behavioural and natural sciences. This is the first book to focus on the application of mixed methods research in the movement sciences, specifically in sport, physical education and dance. Researchers and practitioners in each of these fields are concerned with the study of habitual behaviour in naturalistic contexts, and of the concurrent and sequential nature of events and states, precisely the kind of work that multi-method research design can help illuminate. The book is arranged into four sections. The first provides a thorough overview of mixed methods procedures and research design, and summarizes their applicability to the movement sciences. The remaining sections then offer detailed case studies of mixed methods research in team and individual sports (analyzing hidden patterns of play and optimising technique); kinesics and dance (analyzing motor skills behaviour in childhood, and the complexity of motor responses in dance); and physical education (detecting interaction patterns in group situations, and optimizing non-verbal communication by teachers and sports coaches). Mixed Methods Research in the Movement Sciences offers an important new tool for researchers and helps to close the gap between the analysis of expert performance and our understanding of the general principles of movement science. It is important reading for any student, researcher or professional with an interest in motor control, sport and dance pedagogy, coaching, performance analysis or decision-making in sport.