How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic

In today’s day and age, we are consumed by our cell phones. The term “there is an app for that” is relentlessly expanding. Almost everyone you meet has an idea for an app, a way to improve a current app, or owns a business that wants to join the bricks and clicks society. The overarching problem of why these apps never get developed comes down to funding; plain and simple. Lack of knowledge, courage, and confidence also play key factors, but let’s be honest – it’s all about the money. Unless you have a computer engineering background, rich parents, and high-level Silicon Valley connections, chances are your app will never make it. Here’s an important fact - that’s what the media and tech industry want you to think. Truth be told, you can build a successful app without needing Venture Capital, expensive coders, and a marketing budget that seeks to satisfy only the App Store or Google Play. APPetite™ will show you, step-by-step, how you can make your app idea not only a reality, but a profitable success!

So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples. Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others. Develop your ideas from initial concept to finished design Build an effortless user experience that rewards every tap Explore the secrets of designing for touch Discover how and why people really use iPhone apps Learn to use iPhone controls the Apple way Create your own personality-packed visuals

Many of the richest young entrepreneurs in the world have earned their money by developing digital products. Digital products are goods and services that can be stored, used, and delivered in an electronic format. Today, they include a wide variety of products, such as apps, Web sites, blogs, games, and online social networks. Technological advancements—including the continual release of new platforms—provide a growing number of opportunities for young digital entrepreneurs. The author explains how to develop a concept for a digital product that users will love. In addition, chapters cover practical matters involved in creating a start-up, including evaluating the market, writing a business plan, and protecting one's intellectual property. Stories of real-life teen entrepreneurs enliven the text and inspire the reader.

Sasha Savvy decides to give Coding Camp a chance even though she thinks it will be boring and doesn't think she is good with computer stuff. Sasha's mom, a Software Developer, gives her a unique formula to help her remember how to code but will it be enough to get her through a challenging first day of camp with bugs everywhere?

Those with an aptitude and passion for all things digital will find a vast array of creative money-making ideas, including IT work for family, friends, and neighbors, freelance Web design, photo and video services, and app creation. A balanced mixture of entrepreneurial, freelance, and traditional employment opportunities are presented, and important tips regarding networking, customer service and relations, and business ethics are offered. This one-stop, all-inclusive resource is all the budding and talented techie needs to launch him- or herself into the next great wave of innovative digital billionaires.

A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.

Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.

Read the New York Times bestseller and companion to Newbery Honor winner Savvy! It's nine years after Savvy, and Mibs' cousin Ledge is on the verge of turning thirteen. More than anything, he wants the power to run like the wind. But when his birthday comes, he discovers that his savvy is actually making things fall apart. It starts out with small things, but then it gets worse. To top it all off, someone outside the family has witnessed his destruction. Now, in addition to trying to figure out how to control - or scumble - his savvy, he's got to worry about how to protect the family secrets. Over the course of one amazing summer, Ledge learns a lot about himself and his family, makes a new - and very unlikely - friend, and learns to appreciate his newfound skills. "Readers will delight in the tall-tale tropes and Ledge's authentic physical, emotional, and artistic challenges." - Booklist, starred review "The title stands alone in its fast-paced plot with twists and turns galore, and readers familiar with Savvy will eat it up and wish for more." - School Library Journal

Bursting with passion and humor, The Savvy Ally: A Guide for Becoming a Skilled LGBTQ+ Advocate is a treasure trove for allies to the LGBTQ+ communities. This fully revised second edition includes: The most current information on identities and LGBTQ+ language Tips for respectfully sharing, gathering, and using pronouns LGBTQ+ etiquette, including common language bloopers toavoid Tools for navigating difficult conversations Best practices for creating LGBTQ+ inclusive spaces Appropriate actions to take after messing up Techniques for self-care and sustainable allyship The Savvy Ally is a vital resource for teachers, mental health professionals, healthcare providers, college professors, faith leaders, family members, and friends who want to support and advocate for the LGBTQ+ people in their lives and help make the world a safer, more inclusive place. This informative, encouraging, and easy-to-understand guidebook will jump-start even the most tentative ally. 100% of the royalties from the first year of sales of this 2nd edition will be donated to nonprofit organizations working to build a safer and more inclusive world for LGBTQ+ people.