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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.

For a great foundation as a graphic design student, look no further than Aaris Sherin's Introduction to Graphic Design. Sherin will introduce you to the formal structure of graphic design, so you can understand and utilise the main techniques of your chosen profession, and learn how they apply to print and screen-based projects. Whether you need to conceptualise a new poster, develop an exciting advertisement, structure an app or create eye-catching signage, chapters can be read in any order you choose, depending on which area you wish to concentrate. Whatever your approach, you'll be encouraged to use critical thinking, visual exploration and understand the special relationship graphic designers have to creative problem solving. There are also chapters devoted to imagery, color, and typography, using a thematic approach to creative problem-solving. With over 500 images showing examples from international designers, helpful diagrams, highlighted key terms and concepts, Design in Action case studies, exercises and chapter-by-chapter Dos and Don'ts, Introduction to Graphic Design will give newcomers to graphic design the confidence to give visual form to concepts and ideas.

A follow-up to two highly successful monographs on the work of one of the most important designers of his generation, showcasing projects completed since the mid-1990s. Neville Brody defined the look of the 1980s music scene as art director of The Face. Since then, Brody consistently proved that he is one of most innovative and shape-shifting graphic designers of the era. While his second monograph was published in 1994, over the last almost three decades Brody has produced a new body of editorial, typographic, information, and interface design of unparalleled boldness and sophistication for global clients that include Samsung, Shiseido, Coca-Cola, the UK’s Channel 4, and Dom Perignon. The Graphic Language of Neville Brody 3 brings this work together in thematic sections that address the key fields of his vibrant design projects, including typographic experimentation, information graphics, cultural subversion, and design systems. Richly illustrated, each project is explored in detail, revealing the work that defined Brody’s recent career across six chapters, from major brands to magazine editorials and features, showing how his design language has evolved since the 1990s. Creating a new generation of fans, this volume shares Brody’s design genius at a time when the originality of work from the 1980s and 1990s across many creative disciplines is finding a new audience. This inspirational volume is essential reading for anyone interested in the evolution of graphic design over the past three decades.

A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.

The author seeks to marry abstract ideas with practical application, removing some of the mystique that surrounds philosophy and highlighting its relevance for all of us. It will engage designers in a debate about their profession and in an analysis of their value and worth.

This book provides the reader with a comprehensive knowledge of all the tools provided in the software SOLIDWORKS for a variety of engineering areas. It presents a broad choice of examples to be imitated in one’s own work. In developing these examples, the authors’ intent has been to exercise many program features and refinements. By displaying these, the authors hope to give readers the confidence to employ these program enhancements in their own modeling applications.