Winner of the James Beard Foundation, International Association of Culinary Professionals, and Clicquot Wine Book of the Year awards How did a country with no winemaking traditions of its own suddenly become a world leader? Paul Lukacs offers a full history, from seventeenth-century experiments to the fall of wine during the dark days of Prohibition through its remarkably rapid upswing in recent decades. The tale is replete with quirky heroes and visionaries who changed the course of wine history: from Nicholas Longsworth, a diminutive, nineteenth-century real estate tycoon and the founding father of American wine, to the Mondavis and Gallos, the powerful first families of American wine in the modern era.

Fender is the most successful modern guitar maker, and this revised and updated book celebrates 60 years of the company's instruments. It tells the complete year-by-year story of Fender's development from the early years until the present day, accompanied by an unrivalled gallery of colour photographs of instruments, players, and memorabilia. Leo Fender introduced the world to the solidbody electric guitar in 1950 with the instrument now known as the Telecaster. He soon added two further classics: the Precision Bass (1951) and the Stratocaster (1954). Fender's sleek, adaptable guitars fuelled the pop music boom of the 60s, and since that time they have been heard in the hands of virtually every guitarist of note, from Buddy Holly to Kurt Cobain, from Eric Clapton to John Mayer. This book is a beautiful, detailed examination of six decades of great guitars and the fine music they continue to inspire.

The history of clothing begins with the origin of man, and fashionable dress can be traced as far back as 25,000 years ago. Recent scientific explorations have uncovered graves in northern Russia with skeletons covered in beads made of mammoth ivory that once adorned clothing made of animal skin. The Ancient Egyptians, Greeks, and Romans each made major contributions to fashion's legacy from their textile innovations, unique clothing designs and their early use of accessories, cosmetics, and jewelry. During the Middle Ages, "fashion trends" emerged as trade and commerce thrived allowing the merchant class to afford to emulate the fashions worn by royals. However, it is widely believed that fashion didn't became an industry until the industrial and commercial revolution during the latter part of the 18th century. Since then, the industry has grown exponentially. Today, fashion is one of the biggest businesses in the world, with hundreds of billions of dollars in turnover and employing tens of millions of workers. It is both a profession, an industry, and in the eyes of many, an art. The A to Z of the Fashion Industry examines the origins and history of this billion-dollar industry. This is done through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.

Authoritatively written and lavishly illustrated, Fender Stratocaster® 70 Years is the officially licensed anniversary celebration of this legendary guitar. Ever present in the music world, the Fender Stratocaster® guitar is also an icon of popular culture, its attractive lines and innovative features as forward-looking today as they were when Leo Fender introduced the guitar to the world in 1954. In Fender Stratocaster® 70 Years, musician and guitar historian Dave Hunter traces Stratocaster® guitars across seven decades and into the present, beginning with Leo Fender’s triumph of mid-century design originating in his modest shop in Fullerton, California. From there, Hunter explores: Groundbreaking features of the new design in the context of the contemporary guitar market and Fender’s existing Telecaster® guitar. The Stratocaster’s solidbody three-pickup configuration, “tremolo” bridge, bolt-on neck, and contoured body, as well as the roles that country pickers played in the guitar’s early development. Design improvements undertaken throughout the Stratocaster’s first decade, such as the introduction of a rosewood fingerboard and Custom Color options to complement the initial Sunburst finish. CBS’s 1965 acquisition of Fender and its effects on company culture and the Stratocaster, as well as the 1985 acquisition of Fender spearheaded by a group of employees. The creation of the Fender Custom Shop and that elite group’s relationship to the Stratocaster over the years. Fender’s forward-thinking combination of vintage specs and materials with modern features in Stratocaster guitars that offer classic styling and current conveniences. Along the way, Hunter contextualizes the evolving Stratocaster within the contemporary guitar industry and shows the relationships that admired players throughout the decades have enjoyed with this guitar, including Jeff Beck, Eric Clapton, Dick Dale, Jimi Hendrix, Yngwie Malmsteen, Bonnie Raitt, Stevie Ray Vaughan, Buddy Guy, and H.E.R.—to name a few! Illustrated throughout with rare images from the Fender archives, Fender Stratocaster 70 Years treats readers to rare behind-the-scenes views of the shop floor and Custom Shop throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players. Often imitated but never duplicated, the Fender Stratocaster® remains a triumph of design more than seven decades on. This is the official and definitive illustrated story of this guitar—and a must-have for every guitar enthusiast.

Winner, TopShelf Magazine Book Awards Historical Non-fiction Finalist, Northern California Book Awards General Non-Fiction Look. Smell. Taste. Judge. Crush is the 200-year story of the heady dream that wines as good as the greatest of France could be made in California. A dream dashed four times in merciless succession until it was ultimately realized in a stunning blind tasting in Paris. In that tasting, in the year of America's bicentennial, California wines took their place as the leading wines of the world. For the first time, Briscoe tells the complete and dramatic story of the ascendancy of California wine in vivid detail. He also profiles the larger story of California itself by looking at it from an entirely innovative perspective, the state seen through its singular wine history. With dramatic flair and verve, Briscoe not only recounts the history of wine and winemaking in California, he encompasses a multidimensional approach that takes into account an array of social, political, cultural, legal, and winemaking sources. Elements of this history have plot lines that seem scripted by a Sophocles, or Shakespeare. It is a fusion of wine, personal histories, cultural, and socioeconomic aspects. Crush is the story of how wine from California finally gained its global due. Briscoe recounts wine’s often fickle affair with California, now several centuries old, from the first harvest and vintage, through the four overwhelming catastrophes, to its amazing triumph in Paris.

In 1965, soil and climatic studies indicated that the Santa Ynez and Santa Maria valleys of Santa Barbara County, California, offered suitable conditions for growing high-quality wine grapes. Thus was launched a revival of the area’s two-centuries-old wine industry that by 1995 made Santa Barbara County an internationally prominent wine region. Salud! traces the evolution of Santa Barbara viticulture in the larger context of California’s history and economy, offering insight into one of the state’s most important industries. California has produced wine since Spanish missionaries first planted grapes to make sacramental wines, but it was not until the late twentieth century that changing consumer tastes and a flourishing national economy created the conditions that led to the state’s wine boom. Historian Victor W. Geraci uses the Santa Barbara wine industry as a case study to analyze the history and evolution of American viticulture from its obscure colonial beginnings to its current international acclaim. As elsewhere in the state, Santa Barbara County vintners faced the multiple challenges of selecting grape varieties appropriate to their unique conditions, protecting their crops from disease and insects, developing local wineries, and of marketing their products in a highly competitive national and international market. Geraci gives careful attention to all the details of this production: agriculture, science, and technology; capitalization and investment; land-use issues; politics; the specter posed by the behemoth Napa and multinational wine corporations; and the social and personal consequences of creating and supporting an industry vulnerable to so many natural and economic crises. His extensive research includes interviews with many industry professionals. California is today one of the world’s major wine producers, and Santa Barbara County contributes significantly to the volume and renowned quality of this wine production. Salud! offers a highly engaging overview of an industry in which the ancient romance of wine too often obscures a complex and diverse modern vintibusiness that for better, and sometimes for worse, has shaped the regions it dominates.

This new version of Tony Bacon's Six Decades of the Fender Telecaster shows how the world's first commercially successful solidbody electric guitar still attracts musicians more than 60 years since its birth in California. Today, it is more popular than ever and for many guitarists has overtaken the Stratocaster as the Fender to own and play. The Tele is the longest-lived solidbody electric, played by everyone from Muddy Waters to Keith Richards, from Radiohead to Snow Patrol. Its sheer simplicity and versatility are vividly illustrated here through interviews with Jeff Beck, James Burton, Bill Kirchen, John 5, and more. The book is three great volumes in one: a compendium of luscious pictures of the most desirable Teles, a gripping story from the earliest days to the latest exploits, and a detailed collector's guide to every Tele ever made. Packed with pictures of great players, collectable catalogs, period press ads, and cool memorabilia, The Telecaster Guitar Book is the one Tele book that all guitar fans will want to add to their collection.

(Guitar Reference). Leo Fender's company changed the course of popular music in 1954 when they introduced the Stratocaster. Since then, the Strat has been played by countless guitarists, from Jimi Hendrix to Buddy Guy and Jeff Beck. In this book, interviews with important Strat players from every decade illustrate the instrument's versatility, playability, and continuing importance. This is the complete story of the Stratocaster and the Fender company, from the struggles of the 1950s to the new models, retro reissues, and luscious collectibles of the 21st century. The Stratocaster Guitar Book is a glorious compendium of beautiful pictures, a gripping history, and a detailed guide to all Strat models. A must for all guitar lovers!

From its eighteenth-century beginnings, the Santa Barbara wine industry achieved success by embracing a “wine by design” model. In this process farmers, winemakers, and entrepreneurs overcome roadblocks like diseases, government policies and regulations, and environmental concerns by utilizing the latest technological advances coupled with agribusiness capitalism. As the American demand for premium wine grapes intensified in the late twentieth century, the Northern California wine industry rapidly grew its boutique and innovative local designer winemaking to increase profit to meet demand and compete on a global scale. Set in the context of the regional, national, and global wine community, this story illuminates a regional story of how the Santa Barbara wine industry found solutions to current market conditions while utilizing local traditions to develop a new version of local wine terroir. An accomplishment that allowed them to compete in the global marketplace yet develop highly specialized wine that is unique to the region. By employing leading-edge technology and entrepreneurship, the California Central Coast region of Santa Barbara became a model for the American vision of agricultural innovation and an integral part of the international wine trade, developing a personalized version of local wine terroir.

Established in 1895 as the first U.S. scholarly journal in its field, AJS remains a leading voice for analysis and research in the social sciences, presenting work on the theory, methods, practice, and history of sociology. AJS also seeks the application of perspectives from other social sciences and publishes papers by psychologists, anthropologists, statisticians, economists, educators, historians, and political scientists.