The authors believe that everyone can--with the right attitudes, tools, and hard work--invent their own lives, not just live out the scripts provided by an ageist society. Written in a humorous and interactive style, "Optimal Aging" will help readers recognize and combat harmful attitudes that hold them back and develop more productive attitudes.

"My feminist sisters . . . counsel women to welcome age", writes award-winning author and founder of "Ms". magazine Letty Cottin Pogrebin. "They discern nobility and power in the elder female. So do I, but I'm not in a hurry to "be" one. I hated turning 50, it's as simple as that". With a winning combination of insight and emotional honesty, she shatters myths about everything from menopause to monogamy--and offers women a new, mindful perspective on the middle chapters of their lives.

Does Aging Stop? shatters the conventional beliefs on which aging research has been based for the last fifty years.

Aging…Get Over It! is the first of the books Baby Boomers and GenXers need to read to gain mastery over their later years. Aging…Get Over It! eases the effort of facing the realities of aging and offers workable solutions. The lessons and exercises are divided into two categories and are further broken down into six tasks: Part l. Think Right: Healthy Mind, Satisfying Family Relationships, and Strong Faith Part 2. Do Right: Healthy Body, Financial-Legal Arrangements, and Rewarding Community and Care Planning. This is a highly practical and gutsy survival manual for everyone over 50 who intends to maintain control over the rest of their lives.

A NEW YORK TIMES BESTSELLER “Brilliant and enthralling.”​ —The Wall Street Journal A paradigm-shifting book from an acclaimed Harvard Medical School scientist and one of Time’s most influential people. It’s a seemingly undeniable truth that aging is inevitable. But what if everything we’ve been taught to believe about aging is wrong? What if we could choose our lifespan? In this groundbreaking book, Dr. David Sinclair, leading world authority on genetics and longevity, reveals a bold new theory for why we age. As he writes: “Aging is a disease, and that disease is treatable.” This eye-opening and provocative work takes us to the frontlines of research that is pushing the boundaries on our perceived scientific limitations, revealing incredible breakthroughs—many from Dr. David Sinclair’s own lab at Harvard—that demonstrate how we can slow down, or even reverse, aging. The key is activating newly discovered vitality genes, the descendants of an ancient genetic survival circuit that is both the cause of aging and the key to reversing it. Recent experiments in genetic reprogramming suggest that in the near future we may not just be able to feel younger, but actually become younger. Through a page-turning narrative, Dr. Sinclair invites you into the process of scientific discovery and reveals the emerging technologies and simple lifestyle changes—such as intermittent fasting, cold exposure, exercising with the right intensity, and eating less meat—that have been shown to help us live younger and healthier for longer. At once a roadmap for taking charge of our own health destiny and a bold new vision for the future of humankind, Lifespan will forever change the way we think about why we age and what we can do about it.

Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride! “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author

This book "sets out to change the current conversation about what it means to get older. In it, Jenkins chronicles her own journey, as well as those of others who are making their mark as disrupters, to show readers how we can all be active, financially unburdened, and happy as we get older. It's [a] ... narrative that touches on all the important issues facing people 50+ today, from caregiving and mindful living to building age-friendly communities and attaining financial freedom"--

"A philosophical discussion of moral, legal, and medical issues related to aging, dying, and death [which] considers different views about whether and why death is bad for the person who dies, and whether these views bear on why it would be bad if there were no more persons at all. The book looks at how the general public is being asked to think about end-of-life issues, as well, by examining some questionnaires and conversation guides that have been developed for their use. It also considers views about the process of dying and whether it might make sense to not resist death, or even to bring about the end of one's life, given certain views about meaning in life and what things it is worth living on to get and do"--

When men stop making lecherous catcalls and Spanx get comfortable in your lingerie drawer, when marketers target you for Activia instead of $200 premium denim, when you have to start wearing makeup to get that “I’m not wearing any makeup” glow and are “ma’amed” outside the Deep South, it may dawn on you that somehow you have crossed an invisible line: You are not the young, relevant, in-the-mix woman you used to be. But neither are you old, or even what you think of as middle-aged. You are no longer what you were, but not quite sure what you are. Stephanie Dolgoff calls this stage of a woman’s life “Formerly,” the state of mind and body she herself is in now: Her roaring twenties are behind her, but she’s not in hot flash territory, either. My Formerly Hot Life, showcasing Dolgoff’s wacky and wise observations about this little-discussed flux time, demonstrates that becoming a Formerly is intensely poignant if you’re paying attention, and hilarious even if you’re not. From fashion to friendship, beauty to body image, married sex to single searching, mothering to careering (or both), Dolgoff reveals the upside to not being forever 21—even as you watch the things you once thought were so essential to a happy life go the way of the cassette tape. You may be formerly thin, formerly cool, formerly (seemingly) carefree, formerly cutting-edge, but in reading My Formerly Hot Life you are reminded that you are finally more comfortable in your skin (formerly obsessed with your weight), finally following your instincts (formerly ruled by the opinions of others), and finally happy with where you are (formerly focused on the guy or job you thought would take you where you thought you should be). While you may no longer be as close to the media-machine-generated idea of fabulous, you can do many, many more things fabulously. Wildly entertaining and inspiring, My Formerly Hot Life proves that once you let yourself laugh about that which is passing, life is richer, more fun, and more satisfying. Despite what you’re led to believe, growing older most certainly means growing better.

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.