The second edition of this powerful analysis of African-Americans in the television insudtry since 1948 is completely updated. The increased visibility of blacks in television, the success of the Cosby Show and other sitcoms featuring black actors, and the impact of cable TV on programming are described in detail. Professor MacDonald traces the stereotyping, tokenism, and unfair treatment of blacks from the early days of the indsutry, but expresses his hope and belief that a new video order is materializing that will finally fulfill the bright promise of television.

"This book explores television and race from the persepctive of industry writers, producers, directors, and executives. Listening to those directly involved in bringing diversity to television helps uncover the process whereby difference is created and recreated in both the workplace, and on the television screen."--Back cover.

A comprehensive look at the history of African Americans on television that discusses major trends in black TV and examines the broader social implications of the relationship between race and popular culture as well as race and representation. Previous treatments of the history of African Americans in television have largely lacked theoretical analysis of the relationship between representations and social contexts. African Americans on Television: Race-ing for Ratings fills the existing void by supplying fundamental history with critical analyses of the racial politics of television, documenting the considerable effect that television has had on popular notions of black identity in America since the inception of television. Covering a spectrum of genres—comedy, drama, talk shows, television movies, variety shows, and reality television, including shows such as Good Times, The Oprah Winfrey Show, and Chappelle's Show—this insightful work traces a cultural genealogy of African Americans in television. Its chronological analysis provides an engaging historical account of how African Americans entered the genre of television and have continued to play a central role in the development of both the medium and the industry. The book also tracks the shift in the significance of African Americans in the television market and industry, and the changing, but enduring, face of stereotypes and racism in American television culture.

This two-volume encyclopedia explores representations of people of color in American television. It includes overview essays on early, classic, and contemporary television and the challenges for, developments related to, and participation of minorities on and behind the screen. Covering five decades, this encyclopedia highlights how race has shaped television and how television has shaped society. Offering critical analysis of moments and themes throughout television history, Race in American Television shines a spotlight on key artists of color, prominent shows, and the debates that have defined television since the civil rights movement. This book also examines the ways in which television has been a site for both reproduction of stereotypes and resistance to them, providing a basis for discussion about racial issues in the United States. This set provides a significant resource for students and fans of television alike, not only educating but also empowering readers with the necessary tools to consume and watch the small screen and explore its impact on the evolution of racial and ethnic stereotypes in U.S. culture and beyond. Understanding the history of American television contributes to deeper knowledge and potentially helps us to better apprehend the plethora of diverse shows and programs on Netflix, Hulu, YouTube, and other platforms today.

"I See Black People" is a narrative history of the behind-the-scenes politics of black television and radio ownership, including the stories of the failure of the Black Famlly Channel, The World African Network, and Russell Simmons Fabulous TV, as well as that of Catherine Hughes, who'd aggressively acquired radio stations, becoming the first black woman to head a firm that publicly traded on the stock exchange. While securing its place in the marketplace, the company is now 20 percent black owned. By offering insights into the failure of public policy that have impeded black access to ownership through the last thirty years, the author explores that current state of black media and questions its direction.

In Black Power TV, Devorah Heitner chronicles the emergence of Black public affairs television starting in 1968. She examines two local shows, New York's Inside Bedford-Stuyvesant and Boston's Say Brother, and the national programs Soul! and Black Journal. These shows offered viewers radical and innovative programming: the introspections of a Black police officer in Harlem, African American high school students discussing visionary alternatives to the curriculum, and Miriam Makeba comparing race relations in the United States to apartheid in South Africa. While Inside Bedford-Stuyvesant and Say Brother originated from a desire to contain Black discontent during a period of urban uprisings and racial conflict, these shows were re-envisioned by their African American producers as venues for expressing Black critiques of mainstream discourse, disseminating Black culture, and modeling Black empowerment. At the national level, Soul! and Black Journal allowed for the imagining of a Black nation and a distinctly African American consciousness, and they played an influential role in the rise of the Black Arts Movement. Black Power TV reveals how regulatory, activist, and textual histories are interconnected and how Black public affairs television redefined African American representations in ways that continue to reverberate today.

A landmark study by the leading critic of African American film and television Primetime Blues is the first comprehensive history of African Americans on network television. Donald Bogle examines the stereotypes, which too often continue to march across the screen today, but also shows the ways in which television has been invigorated by extraordinary black performers, whose presence on the screen has been of great significance to the African American community. Bogle's exhaustive study moves from the postwar era of Beulah and Amos 'n' Andy to the politically restless sixties reflected in I Spy and an edgy, ultra-hip program like Mod Squad. He examines the television of the seventies, when a nation still caught up in Vietnam and Watergate retreated into the ethnic humor of Sanford and Son and Good Times and the poltically conservative eighties marked by the unexpected success of The Cosby Show and the emergence of deracialized characters on such dramatic series as L.A. Law. Finally, he turns a critical eye to the television landscape of the nineties, with shows such as The Fresh Prince of Bel Air, I'll Fly Away, ER, and The Steve Harvey Show. Note: The ebook edition does not include photos.

Television scholarship has substantially ignored programming aimed at Black audiences despite a few sweeping histories and critiques. In this volume, the first of its kind, contributors examine the televisual diversity, complexity, and cultural imperatives manifest in programming directed at a Black and marginalized audience. Watching While Black considers its subject from an entirely new angle in an attempt to understand the lives, motivations, distinctions, kindred lines, and individuality of various Black groups and suggest what television might be like if such diversity permeated beyond specialized enclaves. It looks at the macro structures of ownership, producing, casting, and advertising that all inform production, and then delves into television programming crafted to appeal to black audiences—historic and contemporary, domestic and worldwide. Chapters rethink such historically significant programs as Roots and Black Journal, such seemingly innocuous programs as Fat Albert and bro’Town, and such contemporary and culturally complicated programs as Noah’s Arc, Treme, and The Boondocks. The book makes a case for the centrality of these programs while always recognizing the racial dynamics that continue to shape Black representation on the small screen. Painting a decidedly introspective portrait across forty years of Black television, Watching While Black sheds much-needed light on under-examined demographics, broadens common audience considerations, and gives deference to the the preferences of audiences and producers of Black-targeted programming.

The Complexity and Progression of Black Representation in Film and Television examines the intricacies of race, representation, Black masculinity, sexuality, class, and color in American cinema and television. Black images on the silver screen date back to the silent film era, yet these films and television programs presented disturbing images of African American culture, and regrettably, many early films and small screen programs portrayed Black characters in demeaning and stereotypical roles. In order to fully analyze the roles of Black actors and actresses in film and television, Moody addresses the following issues: the historical significance of the term “race films”; female Black identities and constructs; queerness and Black masculinity; Black male identities; and Black buffoonery in film and television.

This book examines the representation of blackness on television at the height of the southern civil rights movement and again in the aftermath of the Reagan-Bush years. In the process, it looks carefully at how television's ideological projects with respect to race have supported or conflicted with the industry's incentive to maximize profits or consolidate power. Sasha Torres examines the complex relations between the television industry and the civil rights movement as a knot of overlapping interests. She argues that television coverage of the civil rights movement during 1955-1965 encouraged viewers to identify with black protestors and against white police, including such infamous villains as Birmingham's Bull Connor and Selma's Jim Clark. Torres then argues that television of the 1990s encouraged viewers to identify with police against putatively criminal blacks, even in its dramatizations of police brutality. Torres's pioneering analysis makes distinctive contributions to its fields. It challenges television scholars to consider the historical centrality of race to the constitution of the medium's genres, visual conventions, and industrial structures. And it displaces the analytical focus on stereotypes that has hamstrung assessments of television's depiction of African Americans, concentrating instead on the ways in which African Americans and their political collectives have actively shaped that depiction to advance civil rights causes. This book also challenges African American studies to pay closer and better attention to television's ongoing role in the organization and disorganization of U.S. racial politics.