Advertising Ideas
Download Advertising Ideas full books in PDF, epub, and Kindle. Read online free Advertising Ideas ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads.
Author |
: Mario Pricken |
Publisher |
: |
Total Pages |
: 263 |
Release |
: 2004 |
ISBN-10 |
: 0500284768 |
ISBN-13 |
: 9780500284766 |
Rating |
: 4/5 (68 Downloads) |
Synopsis Creative Advertising by : Mario Pricken
Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.
Author |
: Ehsan Zarei |
Publisher |
: Lulu.com |
Total Pages |
: 179 |
Release |
: |
ISBN-10 |
: 9781291728354 |
ISBN-13 |
: 129172835X |
Rating |
: 4/5 (54 Downloads) |
Synopsis Advertising Ideas by : Ehsan Zarei
Author |
: Pete Barry |
Publisher |
: |
Total Pages |
: 296 |
Release |
: 2012 |
ISBN-10 |
: 0500516235 |
ISBN-13 |
: 9780500516232 |
Rating |
: 4/5 (35 Downloads) |
Synopsis The Advertising Concept Book by : Pete Barry
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Author |
: Phil Dusenberry |
Publisher |
: Penguin |
Total Pages |
: 298 |
Release |
: 2006-10-03 |
ISBN-10 |
: 9781101662045 |
ISBN-13 |
: 1101662042 |
Rating |
: 4/5 (45 Downloads) |
Synopsis One Great Insight Is Worth a Thousand Good Ideas by : Phil Dusenberry
"We Bring Good Things to Life" "It’s Not TV, It’s HBO" "Visa: It’s Everywhere You Want to Be" These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down.
Author |
: Simon Veksner |
Publisher |
: Laurence King Publishing |
Total Pages |
: 0 |
Release |
: 2015-01-06 |
ISBN-10 |
: 1780672349 |
ISBN-13 |
: 9781780672342 |
Rating |
: 4/5 (49 Downloads) |
Synopsis 100 Ideas that Changed Advertising by : Simon Veksner
A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Author |
: Joe La Pompe |
Publisher |
: Gestalten |
Total Pages |
: 228 |
Release |
: 2016-10 |
ISBN-10 |
: 9995933195 |
ISBN-13 |
: 9789995933197 |
Rating |
: 4/5 (95 Downloads) |
Synopsis Copy Paste by : Joe La Pompe
Taking a second look at advertising campaigns: revealing reproductions, trumpeting creativity, and inspiring all to look just a little closer. Books about advertising are supposed to be a source of inspiration, yet here is one that takes the opposite tack. Not that the dozens of adverts compiled here are bad--au contraire. They have been presented at major industry conferences and some have even won awards--but because many of them are, knowingly or not, reproductions. Whether that is the result of deliberate plagiarism or unlucky coincidence remains an open question. You are free to judge for yourself.
Author |
: John Caples |
Publisher |
: |
Total Pages |
: 232 |
Release |
: 1938 |
ISBN-10 |
: UOM:39015009279707 |
ISBN-13 |
: |
Rating |
: 4/5 (07 Downloads) |
Synopsis Advertising Ideas by : John Caples
Author |
: |
Publisher |
: |
Total Pages |
: 692 |
Release |
: 1915 |
ISBN-10 |
: UOM:39015086802835 |
ISBN-13 |
: |
Rating |
: 4/5 (35 Downloads) |
Synopsis American Printer and Bookmaker by :
Author |
: |
Publisher |
: Data Notes |
Total Pages |
: 20 |
Release |
: 2006 |
ISBN-10 |
: 9780911617818 |
ISBN-13 |
: 0911617817 |
Rating |
: 4/5 (18 Downloads) |
Synopsis Product Placement Advertising Ideas by :
Product Placement Advertising Ideas presents food publications, songs, lyrics, books, television, movie trailers, libraries, bookstores, exhibits and more as product placement advertising possibilities.
Author |
: |
Publisher |
: |
Total Pages |
: 1150 |
Release |
: 1915 |
ISBN-10 |
: UIUC:30112064273227 |
ISBN-13 |
: |
Rating |
: 4/5 (27 Downloads) |
Synopsis United States Economist, and Dry Goods Reporter by :