Advertising from the Desktop

Advertising from the Desktop
Author :
Publisher : Ventana Communications Group
Total Pages : 468
Release :
ISBN-10 : IND:30000037351610
ISBN-13 :
Rating : 4/5 (10 Downloads)

Synopsis Advertising from the Desktop by : Elaine Floyd

A unique, all-in-one guide to designing effective, persuasive ads on the computer. For use with any hardware or software, the book takes readers step-by-step through the design process, illustrating what works and why. A well-rounded, inspirational design guide, this book takes desktop publishers to a new level of performance and creativity.

The Advertising Law Guide

The Advertising Law Guide
Author :
Publisher :
Total Pages : 286
Release :
ISBN-10 : STANFORD:36105062235846
ISBN-13 :
Rating : 4/5 (46 Downloads)

Synopsis The Advertising Law Guide by : Lee Wilson

This reference offers coverage of the day-to-day legal issues faced by anyone working in the advertising field. Veteran intellectual property lawyer Lee Wilson seeks to make the law accessible for the lay reader, offering details on copyright considerations, trademarks, libel, privacy and publicity issues, advertising on the Internet, guidelines for marketing to children and the elderly, and complying with FTC regulations. Also included are checklists to help advertisers assess the legality of their designs, plus several form agreements.

Advertising from the Desktop

Advertising from the Desktop
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : OCLC:62961428
ISBN-13 :
Rating : 4/5 (28 Downloads)

Synopsis Advertising from the Desktop by : Elaine Floyd

Programmatic Advertising

Programmatic Advertising
Author :
Publisher : Springer
Total Pages : 280
Release :
ISBN-10 : 9783319250236
ISBN-13 : 331925023X
Rating : 4/5 (36 Downloads)

Synopsis Programmatic Advertising by : Oliver Busch

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Display Advertising

Display Advertising
Author :
Publisher : John Wiley & Sons
Total Pages : 609
Release :
ISBN-10 : 9781118240298
ISBN-13 : 1118240294
Rating : 4/5 (98 Downloads)

Synopsis Display Advertising by : David Booth

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.

Microsoft Ads Training Guide

Microsoft Ads Training Guide
Author :
Publisher : Estalontech
Total Pages : 128
Release :
ISBN-10 : 9791220842884
ISBN-13 :
Rating : 4/5 (84 Downloads)

Synopsis Microsoft Ads Training Guide by : Hillary Scholl

Traffic Is The Life-Blood Of Every Online Business Website. Whether you're launching a product, building an email list, putting up a blog, or any other website for that matter... you need a healthy dose of traffic coming in. And you can gather this traffic in various ways. There is the search engine organic traffic, social media traffic, and the paid one called Pay Per Click Advertising. But most free traffic methods take a lot of time to get them going plus it just doesn’t convert all that well… When we think about Paid Advertising, Google Ads automatically pop up in our minds. Every marketer worth their salt knows about Google Ads, but many of them overlook Microsoft Ads (formerly Bing Ads) and its unique network of users. With Google controlling the majority share of online traffic, it’s easy to write off Microsoft’s Bing Ads as a search engine and PPC platform. But Microsoft Advertising, in particular, has enormous potential for businesses of all sizes — especially those with smaller budgets. Microsoft Advertising presents a fantastic opportunity to generate search leads at a relatively lower cost, and that’s something all advertisers should take note of. Microsoft Advertising’s Audience Network Is A Hidden Gem That Brings A Lot Of Value & Programmatic Offerings! Microsoft Ads is Microsoft’s self-serve advertising platform that allows advertisers to build campaigns and target users across Microsoft’s Search and Audience Network. Although it started off small, Microsoft’s search engine has continued to grow in Google’s shadow, and now, according to ComScore, Bing and its partners make up a combined 39% of the US desktop search market! In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you. Depending on what you’re selling and who you’re targeting, Bing could be the missing piece of the puzzle for your marketing strategy. Here’s why… As of March 2021, Bing hit 1,038 billion unique monthly visitors worldwide. This figure includes all web visits from desktop and mobile. There are approximately 82.6 million Bing searches per day. There are 14.6 billion PC searches made on Bing every month. In 2020, revenue for Microsoft search advertising amounted to $7.74 billion. In the United States, Bing ranked #24 in terms of traffic. Seems like it’s worth paying attention to, right? Google search statistics show that Google dominates the search engine market, with Bing placing only second. However, this has not stopped Bing from amassing millions of unique PC users and generating billions of search queries. This year, people aren’t going to be spending their money in brick-and-mortar shops, restaurants, bars, and clubs like they did in the past. In 2021 people are going to continue spending money online. So there’s no better time than now to present them with your offers. But The Problem Is… You Can’t Just Throw Up An Ad And Expect To Be In The Profit! Although Microsoft Ads is a very user-friendly platform, there are some details that you must pay attention to if you want to see success… We Take Pride In Presenting… Microsoft Ads Training Guide Microsoft Ads training encompassing everything you need to know to get started with Microsoft Ads and optimize your campaigns for maximum profits.

Marketing in a Digital World

Marketing in a Digital World
Author :
Publisher : Emerald Group Publishing
Total Pages : 242
Release :
ISBN-10 : 9781787563391
ISBN-13 : 1787563391
Rating : 4/5 (91 Downloads)

Synopsis Marketing in a Digital World by : Aric Rindfleisch

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

So You Want to Be a Talent Agent?

So You Want to Be a Talent Agent?
Author :
Publisher : iUniverse
Total Pages : 166
Release :
ISBN-10 : 9781450227223
ISBN-13 : 1450227228
Rating : 4/5 (23 Downloads)

Synopsis So You Want to Be a Talent Agent? by : "Wolf" Elliott Tom "Wolf" Elliott

A down-to-earth, detailed guide to every aspect of establishing and running a small, local talent booking agency, written by someone who has done so successfully for over 30 years. You don't need any particular background or a fancy college degree or even much money, just a desire to own and operate one of the most fun businesses you could ever imagine. It's all here how to find the talent, how to build up a clientele, how to promote yourself, the contracts you'll need, and a fascinating insight to where you can go from here, including becoming a modeling agent, a TV producer, a writer, a record album producer, and much more.

Advanced Introduction to Advertising

Advanced Introduction to Advertising
Author :
Publisher : Edward Elgar Publishing
Total Pages : 192
Release :
ISBN-10 : 9781802200898
ISBN-13 : 1802200894
Rating : 4/5 (98 Downloads)

Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?