Advertising And Consumer Culture
Download Advertising And Consumer Culture full books in PDF, epub, and Kindle. Read online free Advertising And Consumer Culture ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads.
Author |
: Joseph Turow |
Publisher |
: |
Total Pages |
: 460 |
Release |
: 2009 |
ISBN-10 |
: UOM:39076002899958 |
ISBN-13 |
: |
Rating |
: 4/5 (58 Downloads) |
Synopsis The Advertising and Consumer Culture Reader by : Joseph Turow
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Author |
: Joseph Turow |
Publisher |
: |
Total Pages |
: 460 |
Release |
: 2009 |
ISBN-10 |
: UOM:39076002899958 |
ISBN-13 |
: |
Rating |
: 4/5 (58 Downloads) |
Synopsis The Advertising and Consumer Culture Reader by : Joseph Turow
Assembles the important writings on advertising and society. This title includes 27 essays which provide readers with the some of the best-known writings on the nature, process, and social implications of advertising and consumer culture for society
Author |
: Roxanne Hovland |
Publisher |
: Routledge |
Total Pages |
: 211 |
Release |
: 2014-12-18 |
ISBN-10 |
: 9781317477525 |
ISBN-13 |
: 1317477529 |
Rating |
: 4/5 (25 Downloads) |
Synopsis Advertising, Society, and Consumer Culture by : Roxanne Hovland
Designed as a core textbook for courses in Advertising and Society, "Advertising, Society, and Consumer Culture" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. "Advertising, Society, and Consumer Culture" intertwines the development of the consumer culture with its coverage of the historical, political, regulatory, and ethical issues of advertising. It includes clear, comprehensive tables that chronicle historical developments and key legal cases. The text is readable for undergraduates but provides enough depth to serve as a graduate-level text. Including extensive notes and a bibliography, it can be adopted independently, or alongside its companion volume, "Readings in Advertising, Society, and Consumer Culture".
Author |
: Arthur Asa Berger |
Publisher |
: Rowman & Littlefield |
Total Pages |
: 220 |
Release |
: 2004 |
ISBN-10 |
: 0742527247 |
ISBN-13 |
: 9780742527249 |
Rating |
: 4/5 (47 Downloads) |
Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger
Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.
Author |
: Hélène de Burgh-Woodman |
Publisher |
: Springer |
Total Pages |
: 275 |
Release |
: 2018-03-31 |
ISBN-10 |
: 9783319779447 |
ISBN-13 |
: 3319779443 |
Rating |
: 4/5 (47 Downloads) |
Synopsis Advertising in Contemporary Consumer Culture by : Hélène de Burgh-Woodman
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.
Author |
: Hongmei Li |
Publisher |
: John Wiley & Sons |
Total Pages |
: 280 |
Release |
: 2016-09-06 |
ISBN-10 |
: 9781509511143 |
ISBN-13 |
: 1509511148 |
Rating |
: 4/5 (43 Downloads) |
Synopsis Advertising and Consumer Culture in China by : Hongmei Li
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Author |
: Stuart Ewen |
Publisher |
: Basic Books |
Total Pages |
: 280 |
Release |
: 2008-08-01 |
ISBN-10 |
: 9780786722877 |
ISBN-13 |
: 0786722878 |
Rating |
: 4/5 (77 Downloads) |
Synopsis Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture by : Stuart Ewen
Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Author |
: Arthur Asa Berger |
Publisher |
: Rowman & Littlefield |
Total Pages |
: 277 |
Release |
: 2015-01-22 |
ISBN-10 |
: 9781442241268 |
ISBN-13 |
: 1442241268 |
Rating |
: 4/5 (68 Downloads) |
Synopsis Ads, Fads, and Consumer Culture by : Arthur Asa Berger
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Author |
: Kim Bartel Sheehan |
Publisher |
: SAGE Publications |
Total Pages |
: 336 |
Release |
: 2013-07-18 |
ISBN-10 |
: 9781483315430 |
ISBN-13 |
: 1483315436 |
Rating |
: 4/5 (30 Downloads) |
Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Author |
: Roxanne Hovland |
Publisher |
: Routledge |
Total Pages |
: 440 |
Release |
: 2014-12-18 |
ISBN-10 |
: 9781317461364 |
ISBN-13 |
: 1317461363 |
Rating |
: 4/5 (64 Downloads) |
Synopsis Readings in Advertising, Society, and Consumer Culture by : Roxanne Hovland
This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.