Covering all the accounting topics a non-specialist needs to know, this text provides a fresh, innovative approach to accounting which will engage students and truly bring the subject to life.

Covering all the accounting topics a non-specialist needs to know, this text provides a fresh, innovative approach to accounting which will engage students and truly bring the subject to life.

This combined textbook and fully integrated online workbook is packed full of innovative features designed to support students as they revise key concepts, reinforce their understanding, and put into practice what they have learnt.

Discover a new, graphical way to conquer accounting. HOW THIS BOOK IS DIFFERENT AND DELIVERS RESULTS The Joy of Accounting uses a revolutionary method of teaching that universities and businesses are raving about. "...has the advantage of showing how accounting works visually. ...I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives)." - Paul Healy, James R. Williston Professor of Business Administration, Harvard Business School The Joy of Accounting is different. It uses a diagram that shows accounting on a single page. The game-changing Color Accounting BaSIS Framework makes learning as simple as pointing a finger. The book is easy to read and fun, yet deeply rigorous. IS IT REALLY REVOLUTIONARY? Yes, the Color Accounting BaSIS Framework(TM) does for accounting what the mouse did for computers. When Apple introduced the Macintosh computer everyone could suddenly use one. The Joy of Accounting system makes accounting literacy available to anyone. INCLUDES - An idiot-proof step-by-step sequence to follow - Over 150 full-color diagrams - Working capital, cash flow, liquidity, leverage, efficiency metrics, receivables management and depreciation. BENEFITS OF THIS APPROACH - Confidently read balance sheets and income statements - Take control of your profitability, cash flow and growth - Budget effectively - Revisit previous accounting studies for deeper understanding WHO IS THIS BOOK FOR? - Managers wanting to take control of their business - High school, home school and university students - School teachers and university lecturers looking for new ways of explaining - Sales people wanting to pitch more successfully by using financial drivers

Focusing on the content that will benefit business and management students, and featuring a wealth of global examples from real businesses, the authors enable students to unpick and analyze financial statements with confidence.

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

Engaging and lively, clear and practical, this is the most applied accounting for non-specialists book whose fully integrated case study emphasises the relevance of accounting to the world of business. Sam Smart is the budding entrepreneur who forms the basis of the case study at the heart of this book. We follow Sam as he goes from starting a small business, printing sports kits for local teams, to managing a global sports business. Throughout the course of the book he assesses the success of his business, finances day to day activities, makes pricing decisions, opens new branches, looks at cash flow, and facilitates planning, control, and investment. Featured at the start of every chapter to highlight to students the implications and applications of the topic they are about to study, Sam and his business provide consistency and connection. As we follow the case study, all the topics central to accounting are covered with clarity, imagination, and relevance, giving students the support they need to complete their course and exams with confidence. The wealth of additional examples and self-test exercises available alongside the case study enable students not only to develop an appreciation of how accounting information allows a manager to make key business decisions, but also to acquire the skills necessary to enable them to converse with accountants, and challenge their assumptions and methodologies. An Online Resource Centre accompanies the text book and includes: For Students: Flashcard glossary Multiple choice questions Additional practice questions with answers Tables from the text For Lecturers: Solutions to end-of-part case studies Additional end-of-part case studies (with solutions) Assessment guide PowerPoint presentations Test bank

A less-expensive grayscale paperback version is available. Search for ISBN 9781680922936. Principles of Accounting is designed to meet the scope and sequence requirements of a two-semester accounting course that covers the fundamentals of financial and managerial accounting. This book is specifically designed to appeal to both accounting and non-accounting majors, exposing students to the core concepts of accounting in familiar ways to build a strong foundation that can be applied across business fields. Each chapter opens with a relatable real-life scenario for today's college student. Thoughtfully designed examples are presented throughout each chapter, allowing students to build on emerging accounting knowledge. Concepts are further reinforced through applicable connections to more detailed business processes. Students are immersed in the "why" as well as the "how" aspects of accounting in order to reinforce concepts and promote comprehension over rote memorization.

Covering all the accounting issues and reporting standards (IAS, IFRS) that an accounting student needs to know, this text provides a fresh, decision-usefulness approach that will enhance students' interpretative skills and take their understanding to the next level.