Absolut Book
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Author |
: Richard W. Lewis |
Publisher |
: Journey Editions (VT) |
Total Pages |
: 294 |
Release |
: 1996 |
ISBN-10 |
: PSU:000026802367 |
ISBN-13 |
: |
Rating |
: 4/5 (67 Downloads) |
Synopsis Absolut Book by : Richard W. Lewis
A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.
Author |
: Richard W. Lewis |
Publisher |
: Periplus Editions (HK) Limited |
Total Pages |
: 288 |
Release |
: 2005-10-15 |
ISBN-10 |
: 9780794603311 |
ISBN-13 |
: 0794603319 |
Rating |
: 4/5 (11 Downloads) |
Synopsis Absolut Sequel. by : Richard W. Lewis
Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
Author |
: Carl Hamilton |
Publisher |
: W. W. Norton |
Total Pages |
: 336 |
Release |
: 2000 |
ISBN-10 |
: UOM:39015050703902 |
ISBN-13 |
: |
Rating |
: 4/5 (02 Downloads) |
Synopsis Absolut by : Carl Hamilton
This is the inside, untold story of one of the most successful, memorable advertising campaigns ever.
Author |
: Itamar Simonson |
Publisher |
: Harper Collins |
Total Pages |
: 189 |
Release |
: 2014-02-04 |
ISBN-10 |
: 9780062215680 |
ISBN-13 |
: 006221568X |
Rating |
: 4/5 (80 Downloads) |
Synopsis Absolute Value by : Itamar Simonson
Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.
Author |
: Neil Gaiman |
Publisher |
: National Geographic Books |
Total Pages |
: 0 |
Release |
: 2020-01-07 |
ISBN-10 |
: 9781401295578 |
ISBN-13 |
: 1401295576 |
Rating |
: 4/5 (78 Downloads) |
Synopsis Absolute Death by : Neil Gaiman
From the pages of Newbery Medal winner Neil Gaiman's THE SANDMAN comes the young, pale, perky, fan-favorite character Death in a new Absolute Edition collecting her solo adventures! Featuring the miniseries DEATH: THE HIGH COST OF LIVING #1-3 in which Death befriends a teenager and helps a 250-year old homeless woman find her missing heart. THE ABSOLUTE DEATH collects the miniseries DEATH: THE HIGH COST OF LIVING and DEATH: THE TIME OF YOUR LIFE together with "The Sound of Her Wings" and "Façade" from THE SANDMAN #8 and #20, the P. Craig Russell-illustrated "Death and Venice" from THE SANDMAN: ENDLESS NIGHTS, and the never-before reprinted stories "A Winter's Tale" and "The Wheel." This deluxe volume also features an introduction by The Dresden Dolls' Amanda Palmer as well as extensive galleries of Death portraits and retail products, sketches by artist Chris Bachalo, and the complete original script by Gaiman for THE SANDMAN #8.
Author |
: Klaus Honnef |
Publisher |
: Taschen |
Total Pages |
: 104 |
Release |
: 2004 |
ISBN-10 |
: 3822822183 |
ISBN-13 |
: 9783822822180 |
Rating |
: 4/5 (83 Downloads) |
Synopsis Pop Art by : Klaus Honnef
Originating in England in the mid 1950s, Pop Art developed its full potential in the USA in the 1960s. It substitutes the everyday for the splendid; mass-produced articles are assigned the same importance as one-offs; the difference between high culture and popular culture is swept away. Media and advertising are among the preferred contents of Pop Art, which celebrates the consumer society in its own witty fashion. The enthusiasm generated by Pop Art since the first works were exhibited has never died down -- it is greater today than ever before. Book jacket.
Author |
: Elizabeth Knox |
Publisher |
: Penguin UK |
Total Pages |
: 351 |
Release |
: 2021-03-18 |
ISBN-10 |
: 9781405947251 |
ISBN-13 |
: 140594725X |
Rating |
: 4/5 (51 Downloads) |
Synopsis The Absolute Book by : Elizabeth Knox
DISCOVER THE ENCHANTING EPIC THAT WILL TRANSPORT YOU TO OTHER WORLDS . . . 'AN INSTANT CLASSIC' GUARDIAN 'BEWITCHING' THE TIMES 'MIND-BLOWING' LAINI TAYLOR 'ASTOUNDING' FRANCIS SPUFFORD 'GORGEOUSLY WRITTEN' DEBORAH HARKNESS _______ Taryn Cornick barely remembers the family library. Since her sister was murdered, she's forgotten so much. Now it's all coming back. The fire. The thief. The scroll box. People are asking questions about the library. Questions that might relate to her sister's murder. And something called The Absolute Book. A book in which secrets are written - and which everyone believes only she can find. They insist Taryn be the hunter. But she knows the truth. She is the hunted . . . _______ The Absolute Book is a tale of sisters, ancient blood, a forgotten library, murder, revenge and a book that might just have the answer to everything. 'An instant classic . . . A work to rank alongside other modern masterpieces of fantasy such as Philip Pullman's His Dark Materials series or Susanna Clarke's Jonathan Strange and Mr Norrell. Everything fantasy should be: original, magical, well read, compelling' GUARDIAN 'Astonishing. Gripping. Hugely ambitious. An extraordinary conclusion. Admire the sheer scope and grandeur' DAILY MAIL 'A marvellous argument for stories. There are Norse gods, references to Merlin, a tour through purgatory and a strange parallel world where magic is real and humans are bit players in the clash of supernatural realms. Bewitching' THE TIMES 'Contains multitudes, spanning the geographies of Canada, Britain and New Zealand; the cosmologies of fairies, demons and angels; and the genres of thriller, domestic realism and epic fantasy . . . I'm in awe of it' NEW YORK TIMES Review of Books 'Intricately plotted and gorgeously written, THE ABSOLUTE BOOK has something for everyone . . . Here is a cinematic tale that is by turns dark and dreamlike, yet ultimately hopeful' DEBORAH HARKNESS, author of A DISCOVERY OF WITCHES 'Fantastical' THE TIMES 'Savour and absorb the world Knox conjures' SUNDAY TIMES 'Gorgeous. The payoffs and reveals are mind-blowing' LAINI TAYLOR, author of DAUGHTER OF SMOKE AND BONE 'An angelic book, an apocalyptic book, an astounding book' FRANCIS SPUFFORD
Author |
: Mark Evan Bonds |
Publisher |
: Oxford University Press |
Total Pages |
: 401 |
Release |
: 2014-05-09 |
ISBN-10 |
: 9780199343652 |
ISBN-13 |
: 0199343659 |
Rating |
: 4/5 (52 Downloads) |
Synopsis Absolute Music by : Mark Evan Bonds
What is music, and why does it move us? From Pythagoras to the present, writers have struggled to isolate the essence of "pure" or "absolute" music in ways that also account for its profound effect. In Absolute Music: The History of an Idea, Mark Evan Bonds traces the history of these efforts across more than two millennia, paying special attention to the relationship between music's essence and its qualities of form, expression, beauty, autonomy, as well as its perceived capacity to disclose philosophical truths. The core of this book focuses on the period between 1850 and 1945. Although the idea of pure music is as old as antiquity, the term "absolute music" is itself relatively recent. It was Richard Wagner who coined the term, in 1846, and he used it as a pejorative in his efforts to expose the limitations of purely instrumental music. For Wagner, music that was "absolute" was isolated, detached from the world, sterile. His contemporary, the Viennese critic Eduard Hanslick, embraced this quality of isolation as a guarantor of purity. Only pure, absolute music, he argued, could realize the highest potential of the art. Bonds reveals how and why perceptions of absolute music changed so radically between the 1850s and 1920s. When it first appeared, "absolute music" was a new term applied to old music, but by the early decades of the twentieth century, it had become-paradoxically--an old term associated with the new music of modernists like Schoenberg and Stravinsky. Bonds argues that the key developments in this shift lay not in discourse about music but rather the visual arts. The growing prestige of abstraction and form in painting at the turn of the twentieth century-line and color, as opposed to object-helped move the idea of purely abstract, absolute music to the cutting edge of musical modernism. By carefully tracing the evolution of absolute music from Ancient Greece through the Middle Ages to the twentieth-century, Bonds not only provides the first comprehensive history of this pivotal concept but also provokes new thoughts on the essence of music and how essence has been used to explain music's effect. A long awaited book from one of the most respected senior scholars in the field, Absolute Music will be essential reading for anyone interested in the history, theory, and aesthetics of music.
Author |
: Slavoj Zizek |
Publisher |
: Verso Books |
Total Pages |
: 449 |
Release |
: 2014-10-07 |
ISBN-10 |
: 9781781686829 |
ISBN-13 |
: 1781686823 |
Rating |
: 4/5 (29 Downloads) |
Synopsis Absolute Recoil by : Slavoj Zizek
A contemporary philosophical masterwork from “one of the world’s best-known public intellectuals ” (New York Review of Books) Philosophical materialism in all its forms – from scientific naturalism to Deleuzian New Materialism – has failed to meet the key theoretical and political challenges of the modern world. This is the burden of philosopher Slavoj Žižek’s argument in this pathbreaking and eclectic new work. Recent history has seen developments such as quantum physics and Freudian psychoanalysis, not to speak of the failure of twentieth-century communism, shake our understanding of existence. In the process, the dominant tradition in Western philosophy lost its moorings. To bring materialism up to date, Žižek – himself a committed materialist and communist – proposes a radical revision of our intellectual heritage. He argues that dialectical materialism is the only true philosophical inheritor of what Hegel designated the “speculative” approach in thought. Absolute Recoil is a startling reformulation of the basis and possibilities of contemporary philosophy. While focusing on how to overcome the transcendental approach without regressing to naïve, pre-Kantian realism, Žižek offers a series of excursions into today’s political, artistic, and ideological landscape, from Arnold Schoenberg’s music to the films of Ernst Lubitsch.
Author |
: Brian Azzarello |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2013 |
ISBN-10 |
: 1401245048 |
ISBN-13 |
: 9781401245047 |
Rating |
: 4/5 (48 Downloads) |
Synopsis Absolute Luthor/Joker by : Brian Azzarello
"Originally published as LEX LUTHOR: MAN OF STEEL #1-5 and JOKER."