America, the New World, an expanse so big that it begged to be explored settled and tamed. It made sense that a place seemingly so limitless encouraged our obsession with measuring. Maybe it was our Manifest Destiny to be a nation of numbers and the birthplace of marketing research.Why has it taken so long for someone to write the definitive history of a business that now exceeds $24 billion/year in the U.S. ($78+ per person); that now employs more than 150,000 Americans; that interviews nearly 75% of adults each year; whose numbers and statistics are used by virtually 100% of large and medium-sized companies; and whose studies touch all of our lives, every day? Dr. Paul Scipione's A Nation of Numbers solves this puzzling gap by providing lively glimpses of the colorful and often controversial pioneers who made it their life's work to measure and analyze the experiences, preferences and behavior of Americans.Scipione paints the development of the MR field against the backdrop of social, cultural, political, economic and technological events that formed the 20th and early 21st century American mosaic. He identifies the multitude of factors and events came together to make America a nation of numbers and the birthplace of marketing research. He describes three distinct eras in the history of commercial MR: Era 1: the Pioneer era (1900-1950); Era 2: the Survey Era (1950-the late 1990s); and Era 3: the Post-Survey Era (late 1990s-present). Although traditional surveys and focus groups are still used, MR has morphed from an analog to digital world, with new tools in big data and advanced analytics, observation of actual consumer behavior via scanning UPC codes, and advances in the neurosciences.A Nation of Numbers gives readers a fascinating glimpse at the researchers whose ultimate obsession is putting us all under their microscopes.

Author Devin Scillian and illustrator Pam Carroll weave their magic around the symbols of Americana that make us proud in One Nation: America by the Numbers, a follow-up to A is for America: An American Alphabet. More than a counting book, One Nation illuminates the landmarks and treasures that are uniquely American.

The Politics of Numbers is the first major study of the social and political forces behind the nation's statistics. In more than a dozen essays, its editors and authors look at the controversies and choices embodied in key decisions about how we count—in measuring the state of the economy, for example, or enumerating ethnic groups. They also examine the implications of an expanding system of official data collection, of new computer technology, and of the shift of information resources into the private sector. A Volume in the Russell Sage Foundation Census Series

A provocative book that shows us why we must put American history firmly in a global context–from 1492 to today. Immerse yourself in an insightful exploration of American history in A Nation Among Nations. This compelling book by renowned author Thomas Bender paints a different picture of the nation's history by placing it within the broader canvas of global events and developments. Events like the American Revolution, the Civil War, and subsequent imperialism are examined in a new light, revealing fundamental correlations with simultaneous global rebellions, national redefinitions, and competitive imperial ambitions. Intricacies of industrialization, urbanization, laissez-faire economics, capitalism, socialism, and technological advancements become globally interconnected phenomena, altering the solitary perception of these being unique American experiences. A Nation Among Nations isn’t just a history book–it's a thought-provoking journey that transcends geographical boundaries, encouraging us to delve deeper into the globally intertwined series of events that spun the American historical narrative.

“In this timeless book, President Kennedy shows how the United States has always been enriched by the steady flow of men, women, and families to our shores. It is a reminder that America’s best leaders have embraced, not feared, the diversity which makes America great.” —Former Secretary of State Madeleine K. Albright Throughout his presidency, John F. Kennedy was passionate about the issue of immigration reform. He believed that America is a nation of people who value both tradition and the exploration of new frontiers, deserving the freedom to build better lives for themselves in their adopted homeland. This 60th anniversary edition of his posthumously published, timeless work—with a foreword by Jonathan Greenblatt, the National Director and CEO of the ADL, formerly known as the Anti-Defamation League, and an introduction from Congressman Joe Kennedy III—offers President Kennedy’s inspiring words and observations on the diversity of America’s origins and the influence of immigrants on the foundation of the United States. The debate on immigration persists. Complete with updated resources on current policy, this new edition of A Nation of Immigrants emphasizes the importance of the collective thought and contributions to the prominence and success of the country.

We have experienced a shift in American character: we've become a nation of moochers. Increasingly dependent on the efforts of others over our own, Americans are free to freeload. From the corporate bailouts on Wall Street to the alarming increases in personal default and dependency, from questionable tax exemptions to enormous pension, healthcare, and other entitlement costs, the new moocher culture cuts across lines of class, race, and private and public sectors. And the millions that plan and behave sensibly, only to bail out the profligate? They're angry. Charles Sykes' argument is not against compassion or legitimate charity, but targets the new moocher culture, in which self-reliance and personal responsibility have given way to mass grasping after handouts. A Nation of Moochers is a persuasively argued and entertaining rallying cry for Americans who are tired of playing by the rules and paying for those who don't.

How could the same person be classified by the US census as black in 1900, mulatto in 1910, and white in 1920? The history of categories used by the US census reflects a country whose identity and self-understanding--particularly its social construction of race--is closely tied to the continuous polling on the composition of its population. By tracing the evolution of the categories the United States used to count and classify its population from 1790 to 1940, Paul Schor shows that, far from being simply a reflection of society or a mere instrument of power, censuses are actually complex negotiations between the state, experts, and the population itself. The census is not an administrative or scientific act, but a political one. Counting Americans is a social history exploring the political stakes that pitted various interests and groups of people against each other as population categories were constantly redefined. Utilizing new archival material from the Census Bureau, this study pays needed attention to the long arc of contested changes in race and census-making. It traces changes in how race mattered in the United States during the era of legal slavery, through its fraught end, and then during (and past) the period of Jim Crow laws, which set different ethnic groups in conflict. And it shows how those developing policies also provided a template for classifying Asian groups and white ethnic immigrants from southern and eastern Europe--and how they continue to influence the newly complicated racial imaginings informing censuses in the second half of the twentieth century and beyond. Focusing in detail on slaves and their descendants, on racialized groups and on immigrants, and on the troubled imposition of U.S. racial categories upon the populations of newly acquired territories, Counting Americans demonstrates that census-taking in the United States has been at its core a political undertaking shaped by racial ideologies that reflect its violent history of colonization, enslavement, segregation and discrimination.