The first history of the special relationship between Ireland and Scotland from acclaimed historian Jonathan Bardon, based on his BBC Radio series Based on the popular BBC Ulster radio series of the same name, A Narrow Sea traces the epic sweep of Ireland's relationship with Scotland, exploring the myriad connections, correlations, personalities and antagonisms that have, over the centuries, defined the relationship between these two spirited neighbours. In 120 brief, episodic chapters, A Narrow Sea offers a stirring and panoramic view of a connection that has shaped the course of history. Roving freely across the centuries, from the first migrations of the regions' paleolithic tribes and their encounters with Greek and Roman explorers, to the grand colonial projects of the Vikings, Normans and Stuarts, this is the story of how a shared culture laid the basis for two very different nations. 'Jonathan Bardon's lively and engaging history of the interactions between Ireland and Scotland over two millennia is a vastly pleasurable read and history at its most accessible.' Dublin Review of Books

Based on the popular BBC Radio Ulster series of the same name, A Narrow Sea traces the epic sweep of Ireland's relationship with Scotland, exploring the myriad connections, correlations, personalities and antagonisms that have, over the years, defined the relationship between these two spirited neighbours.Roving freely across the centuries, from the first migrations of the regions' intrepid Mesolithic pioneers, to the grand colonial projects of the Vikings, Normans and Stuarts, this is the dramatic story of how one culture came to found two very different nations and, in doing so, project its influence as far afield as North America and Australasia.In 120 brief and accessible episodes, A Narrow Sea offers a stirring and panoramic view of a connection that has shaped the course of history on both sides of the narrow sea.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Many books and articles have been written on wars in narrow seas. However, none deals in any comprehensive manner with the problems of strategy and conduct of naval operations. The aim of this book is to explain in some detail the characteristics of a war fought in narrow seas and to compare and contrast strategy and major operations in narrow seas and naval warfare in the open ocean..

A WWII Royal Navy commander recounts the struggle to control the narrow seas between Britain and the rest of Europe throughout the war. A Motor Torpedo Boat Commander in the Second World War, Sir Peter Scott—the son of explorer Robert Scott—was awarded the Distinguished Service Cross for his bravery in battle. Combining his own experience with extensive military research, he tells the story of the wide-ranging naval conflict against the Germans, fought in the congested waters of the Channel and the southern North Sea. Actions against convoys and E-boats, often under the shadows of French cliffs; an impossible sortie against Scharnhorst and Gneisenau as they ran the gauntlet through the Straits in February 1942; the attack on St Nazaire; and the defensive and offensive roles taken on by MTBs during the D-Day landings are just some of the events covered in the book. The bravery of the crews of these small ships became legendary. As the War dragged on, their exploits helped to raise the morale of the nation.

Not in Narrow Seas is a major contribution to the history of Aotearoa New Zealand. It covers everything from the traditional gift-based Maori economy to the Ardern government¿s attempt to deal with the economic challenges of global warming, and is the first economic history to underline the central role of the environment, beginning with the geological formation of these islands. Economist Brian Easton throws new light on some cherished national myths. He argues that Britain¿s entry into the EEC was not the major turning point that many assume; of much more lasting importance was the permanent collapse of wool prices in 1966. He asks how far it is true that New Zealand is an egalitarian country where `Jack¿s as good as his master¿. He offers the most extensive investigation yet of the Rogernomics revolution of the 1980s and early 1990s, and shows that governments of left and right are still grappling with its legacy. Easton deals with the major economic trends since the war ¿ the movement of Maori into the cities, of women into paid work, and of Pasifika people to Aotearoa. He analyses the rise of the modern Maori economy and the increased political power of business, and includes vivid pen portraits of the important yet largely unremembered people who shaped our economy. This is also a profoundly political history, which focuses not only on governments but the share of votes won by the parties: it is our first MMP history. Dr Easton, a well-known commentator and author of numerous books, here offers his greatest work, the fruit of a lifetime of reflection and research.

This new volume provides a comprehensive analysis of both the theory and practice of operational warfare at sea. The book is unique in using diverse sources and examples to present a comprehensive topical description and analysis of the key components of operational warfare at sea today. It opens with a survey of the emergence of operational warfare at sea since the end of the Napoleonic Wars, going on describe and analyze the objectives of naval warfare at the operational level and methods of employment of naval forces for accomplishing these objectives. The book explains the specifics of operational functions in a maritime theatre, discusses the personality traits and professional education required for successful naval operational commanders, and explores naval operational command and control in both peacetime and war, closing with predictions for the future of operational warfare at sea. This book serves as a primer of how to plan, prepare and execute major naval operations and campaigns for naval commanders and their staffs, but will also be of interest to advanced students of naval history, strategic studies and military history in general.

The harrowing story of five men who were sent into a dark, airless, miles-long tunnel, hundreds of feet below the ocean, to do a nearly impossible job—with deadly results A quarter-century ago, Boston had the dirtiest harbor in America. The city had been dumping sewage into it for generations, coating the seafloor with a layer of “black mayonnaise.” Fisheries collapsed, wildlife fled, and locals referred to floating tampon applicators as “beach whistles.” In the 1990s, work began on a state-of-the-art treatment plant and a 10-mile-long tunnel—its endpoint stretching farther from civilization than the earth’s deepest ocean trench—to carry waste out of the harbor. With this impressive feat of engineering, Boston was poised to show the country how to rebound from environmental ruin. But when bad decisions and clashing corporations endangered the project, a team of commercial divers was sent on a perilous mission to rescue the stymied cleanup effort. Five divers went in; not all of them came out alive. Drawing on hundreds of interviews and thousands of documents collected over five years of reporting, award-winning writer Neil Swidey takes us deep into the lives of the divers, engineers, politicians, lawyers, and investigators involved in the tragedy and its aftermath, creating a taut, action-packed narrative. The climax comes just after the hard-partying DJ Gillis and his friend Billy Juse trade assignments as they head into the tunnel, sentencing one of them to death. An intimate portrait of the wreckage left in the wake of lives lost, the book—which Dennis Lehane calls "extraordinary" and compares with The Perfect Storm—is also a morality tale. What is the true cost of these large-scale construction projects, as designers and builders, emboldened by new technology and pressured to address a growing population’s rapacious needs, push the limits of the possible? This is a story about human risk—how it is calculated, discounted, and transferred—and the institutional failures that can lead to catastrophe. Suspenseful yet humane, Trapped Under the Sea reminds us that behind every bridge, tower, and tunnel—behind the infrastructure that makes modern life possible—lies unsung bravery and extraordinary sacrifice.

“A book that looks at existence with equal measures of fear, humility and gratitude. In a time when novelists tend to be more concerned with psychology than the soul, that makes it a rare and valuable thing.” --Sam Sacks, Wall Street Journal From the author of Mr. Eternity, a darkly comic road novel about a millennial couple facing the ultimate question: how to live and love in an age of catastrophe. Young Miami couple Murphy and Eva have almost decided to have a baby when Yahweh, the Old Testament God, appears to Eva and makes an unwelcome demand: He wants her to be his prophet. He also wants her to manage his social media presence. Yahweh sends the two on a wild road trip across the country, making incomprehensible demands and mandating arcane rituals as they go. He gives them a hundred million dollars, but he asks them to use it to build a temple on top of a landfill. He forces them to endure a period of Biblical wandering in the deserts of the southwest. Along the way they are continually mistaken for another couple, a pair of North Carolina society people, and find themselves attending increasingly bizarre events in their names. At odds with their mission but helpless to disobey, Murphy and Eva search their surroundings for signs of a future they can have faith in. Through wry observations about the biggest things--cosmology and theology--and the smallest things--the joys and irritations of daily life--Thier questions the mysterious forces that shape our fates, and wonders how much free will we really have. Equal parts hilarious and poignant, The World Is a Narrow Bridge asks: What kind of hope can we pass on to the next generation in a frightening but beautiful world?

Smallholder farmers and pastoralists fulfil an invaluable yet undervalued role in conserving biodiversity. They act as guardians of locally adapted livestock breeds that can make use of even marginal environments under tough climatic conditions and therefore are a crucial resource for food security. But in addition, by sustaining animals on natural vegetation and as part of local ecosystems, these communities also make a significant contribution to the conservation of wild biodiversity and of cultural landscapes. This publication provides a glimpse into the often intricate knowledge systems that pastoralists and smallholder farmers have developed for the management of their breeds in specific production systems and it also describes the multitude of threats and challenges these often marginalized communities have to cope with.