NATIONAL BESTSELLER • Inspired by the fantastic worlds of Star Trek, Star Wars, and Back to the Future, the renowned theoretical physicist and national bestselling author of The God Equation takes an informed, serious, and often surprising look at what our current understanding of the universe's physical laws may permit in the near and distant future. Teleportation, time machines, force fields, and interstellar space ships—the stuff of science fiction or potentially attainable future technologies? Entertaining, informative, and imaginative, Physics of the Impossible probes the very limits of human ingenuity and scientific possibility.

A master teacher presents the ultimate introduction to classical mechanics for people who are serious about learning physics "Beautifully clear explanations of famously 'difficult' things," -- Wall Street Journal If you ever regretted not taking physics in college -- or simply want to know how to think like a physicist -- this is the book for you. In this bestselling introduction to classical mechanics, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Challenging, lucid, and concise, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Few revolutions in science have been more far-reaching--but less understood--than the quantum revolution in physics. Everyday experience cannot prepare us for the sub-atomic world, where quantum effects become all-important. Here, particles can look like waves, and vice versa; electrons seem to lose their identity and instead take on a shifting, unpredictable appearance that depends on how they are being observed; and a single photon may sometimes behave as if it could be in two places at once. In the world of quantum mechanics, uncertainty and ambiguity become not just unavoidable, but essential ingredients of science--a development so disturbing that to Einstein "it was as if God were playing dice with the universe." And there is no one better able to explain the quantum revolution as it approaches the century mark than David Lindley. He brings the quantum revolution full circle, showing how the familiar and trustworthy reality of the world around us is actually a consequence of the ineffable uncertainty of the subatomic quantum world--the world we can't see.

By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.

This book examines the history of Western attempts to explain how messages might be sent from the sense organs to the brain and from the brain to the muscles. It focuses on a construct called animal spirit, which would permeate philosophy and guide physiology and medicine for over two millennia.

This book provides a complete, consistent, and open system for studying physics problems, which not only provides high-quality teaching materials for the field of physics education (especially for Physics Olympiad training) but also points out a new direction for physics education. In this book, a form of methodology, which can comprehensively present cogitation discipline, is built up for analyzing and solving complex physics problems. The text analyzes plenty of physics problems (classical mechanics) from both theoretical and philosophical points of view to reveal the way of exerting this form. As a set of methodology reflecting the cogitation discipline, the thinking paradigm proposed in this book (called the MLQ-(ST)C paradigm) is a theoretical tool to develop people's acquisition of this ability. The paradigm successfully deconstructs the elements and the structure in physical thinking and then eliminates the obstacles of people’s underlying thinking, so that all the thinking built on it can be clear and ordered. The physics problems included in this book are significantly more difficult than similar books within the same theoretical domains involved, leading to better teaching and learning value.