Presents a plan of action for CEOs, managers, and employees at all levels, based on the lessons Petersen learned from his decade as president and then chairman of Ford.

Today the classics of the western canon, written by the proverbial ''dead white men,'' are cannon fodder in the culture wars. But in the 1950s and 1960s, they were a pop culture phenomenon. The Great Books of Western Civilization, fifty-four volumes chosen by intellectuals at the University of Chicago, began as an educational movement, and evolved into a successful marketing idea. Why did a million American households buy books by Hippocrates and Nicomachus from door-to-door salesmen? And how and why did the great books fall out of fashion? In A Great Idea at the Time Alex Beam explores the Great Books mania, in an entertaining and strangely poignant portrait of American popular culture on the threshold of the television age. Populated with memorable characters, A Great Idea at the Time will leave readers asking themselves: Have I read Lucretius's De Rerum Natura lately? If not, why not?

Can the right kind of boy get away with killing the wrong kind of girl? Finley and Betty’s close friendship survived Fin’s ninth-grade move from their coastal Maine town to Manhattan. Calls, letters, and summer visits continued to bind them together, and in the fall of their senior year, they both applied to NYU, planning to reunite for good as roommates. Then Betty disappears. Her ex-boyfriend Calder admits to drowning her, but his confession is thrown out, and soon the entire town believes he was coerced and Betty has simply run away. Fin knows the truth, and she returns to Williston for one final summer, determined to get justice for her friend, even if it means putting her loved ones—and herself—at risk. But Williston is a town full of secrets, where a delicate framework holds everything together, and Fin is not the only one with an agenda. How much is she willing to damage to get her revenge and learn the truth about Betty’s disappearance, which is more complicated than she ever imagined—and infinitely more devastating?

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

"The concepts illustrated in The Better Money Method have been truly life changing for me and my family. I am so happy to be off the 401 (k) roller coaster, and can't say enough good things about what turning our backs on traditional financial planning has done for our long-term financial security. This is a must read for anyone willing to step outside the normal investing confines designed to feed the government and make Wall Street rich! You owe it to yourself and your family to read The Better Money Method with an open mind, absorb the invaluable knowledge that Terry Laxton lays out in straightforward and readable terms, and take action to put the Method to work for you. You'll be glad you did!" -Chris Klimecky

His fur stands up. His paws tighten into fists. "Grrrrr!" Tuggles learns there is no need to growl when he feels angry. He learns how to calm himself down before he gets into trouble. Do you know what to do to keep your cool?

Access a level of creativity you never thought possible, using techniques Tom Sturges—former head of creative at Universal Music Publishing Group—learned in his 25-plus years in the music industry. Everyone is innately creative. But many of us—especially those trying to develop careers in music and the arts—wish we knew how to better tap into our creative potential. Is there a way to more easily connect with the part of our minds that knows how to complete a song, finish a poem, or solve a problem? Music industry veteran Tom Sturges argues that there is. Sturges—who, in his 25-plus-year career, has worked with artists including Carole King, Paul Simon, Elton John, Neil Young, Foo Fighters, Red Hot Chili Peppers, Smashing Pumpkins and Outkast—has developed dependable techniques to help you recognize and harness your own creative power, whenever and wherever you need it Get insight and knowledge of the creative process from Sir Paul McCartney and other. . Every Idea Is a Good Idea invites readers to find the pathway to their own creative endeavors.

All Groan Up: Searching for Self, Faith, and A Freaking Job! is the story of the GenY/Millennial generation told through the individual story of author Paul Angone. It’s a story of struggle, hope, failure, and doubts in the twilight zone of growing up and being grown, connecting with his twentysomething post-college audience with raw honesty, humor, and hope.

Fresh out of college and following a brief and disastrous stint playing minor league baseball, David Goodwillie moves to New York intent on making his mark as a writer. Arriving in Manhattan in the mid-nineties, Goodwillie quickly falls into one implausible job after another. He becomes a private investigator, imagining himself as a gumshoe, a hired gun—only to realize that he's more adept at bungling cases than at solving them. When, in his stint as a freelance journalist, he unveils the Mafia in a magazine exposé, he succeeds only in becoming a target of their wrath. As a copywriter for a sports auction house, he imagines documenting the great histories hidden in priceless artifacts but finds himself forced to write about a lock of Mickey Mantle's hair. Even when he seems to break through, somehow becoming the sports expert at Sotheby's auction house—appearing on major news networks, raking in a hefty salary—he's lured away by the promise of Internet millions...just in time for the dot-com crash. Teeming with the vibrancy of a city in hyperdrive, Seemed Like a Good Idea at the Time recounts a dizzying and enthralling search for authenticity in a cynical, superficial—and suddenly dangerous—age. In his heartbreaking and hilarious struggle to become a big-city writer, Goodwillie becomes something more: an important voice of the lost generation he so elegantly describes.

The next big idea is out there—You just have to know how to spot it Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to: Listen and observe Step outside your daily routine Explore through travel Find ideas in nature Break out of ruts Learn from mistakes Get past the surface Connect existing ideas Busy professionals CAN learn how to peek under the mundane to find the magical, to find insights rather than information, and to learn what makes their clients laugh, cry, scream—and ultimately buy.