In Texas, football isn't all fun and fanatics...it can be fatal. Two years ago, I’d married for love. Little had I known I was marrying into a threesome. Now my wannabe ex is dead, and everybody thinks I did it. Worse—I inherited everything…including the Roughriders, the NFL franchise the locals follow with a religious fervor bordering on a cult-like fanaticism. Imagine, in Dallas, a woman, and worse, a Northerner, running their sainted team? My name is Brinda Rose, and I’m a Jersey girl caught in the net of Southern pretense, privilege, and back-stabbing, with nary a rule book to guide me. The whole city seems out for my blood. But the NFL gave me 90 days to solve my pesky little legal issues and prove I am up to the task of running an NFL franchise. Big of them. My pal, Lucky O’Toole sent reinforcements in the form of a long, tall, drink of Texas charm named Paxton Dane, although he’s as clueless as I am in the kind of voodoo needed to fend off the coffee-klatch of bored, bitter wives of the power brokers in town. Intent on protecting their positions (even if it means defending the scum they married) they feast on newcomers with a piranha frenzy. As if this wasn’t bad enough, I keep seeing flashes of a guy tailing me who looks a lot like my ex. Could he be alive? The thought has me sleeping with a handgun and doubting my sanity. With a fortune on the line and everyone from players, to coaches, to investors, to even my former father-in-law, hiding secrets and working angles, 90 days seems an impossibly short amount of time to solve my problems, and an impossibly long amount of time to stay alive.

In Texas, football isn't all fun and fanatics...it can be fatal. From the bestselling author of the Lucky O'Toole Vegas Adventure Series, a new story of mischief, mayhem, and romance. In 90 Days to Score, suspicion falls on a Jersey girl adrift in the Southern “sensibilities” of Texas, when her ex turns up dead in the parking lot of the Butts Up Club. Yet her biggest crime just might be assuming her ex’s place at the helm of the local NFL franchise. Little did she know, football can be fatal. A fun romantic mystery. This novella is Part One and includes all of July’s daily installments. Part Two follows on August 1st. Part Three, the conclusion, arrives September 1st. Don’t miss out on the fun and frivolity!

A road map for how to navigate the confusing, secretive world of consumer credit, and how to upgrade and correct your score.

I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.

Cirrhosis: a practical guide to management provides gastroenterologists and hepatologists with an up-to-date clinical guide presenting the very best evidence-based practice in the diagnosis, treatment and management of liver cirrhosis and its many complications. Designed to offer practical guidance at all times, it provides doctors with an extremely useful tool in the clinical setting, with each chapter featuring diagnostic/management algorithms, key points and other pedagogic features. Divided into 2 parts, a diagnosis and pathophysiology section and a management of complications section, key topics include: - Diagnostic laboratory tests - Diagnostic imaging modalities - Acute-on chronic liver failure - Agents and drugs to avoid - End stage liver failure: liver transplant evaluation - Hepatocellular carcinoma Aimed at the specialist, as well as the practicing trainee at the top-end of specialty training, the emphasis throughout is on providing optimum clinical management guidance most relevant to practicing hepatologists and gastroenterologists, and is an invaluable guide to this increasingly common condition.

The 3rd edition of PACES for the MRCP has been fully revised and updated throughout to retain its pole position as the textbook to accompany core medical training (CMT) and prepare candidates for success in the Practical Assessment of Clinical Examination Skills and a future specialty career. Features Fully revised for the new Station 5 and completely updated throughout. Promotes understanding and deeper learning of modern medicine applicable to PACES and the specialist registrar. Emphasis on clinical assessment – history-taking, examination and communication skills – equipping candidates with appropriate differential diagnoses from which to develop the right diagnosis. Encourages candidates to question why a diagnosis has arisen and consider its consequences. For example, 'Heat failure' is a not a diagnosis until a candidate has considered the differential diagnoses of breathlessness and decided why heart failure is most likely, and then considered its cause (not always ischaemic heart disease), its presentation (acute, chronic, left or right ventricular or both) and, most importantly, the effects of it and its treatments on a patient's life. This 3rd edition of PACES for the MRCP continues to provide fully revised, up-to-date, evidence-based coverage of investigations and treatments. Whilst the emphasis of PACES is on clinical skills, candidates who understand when, for example, a patient with rheumatoid arthritis might benefit from a biologic agent and how this will influence inflammatory disease, is better equipped for success. - A one-volume text giving candidates complete preparation for the PACES exam within one portable volume - 250 cases organised into the 5 stations of the PACES exam – respiratory and abdominal system, history taking, cardiovascular and nervous system, communication and ethics and skin, locomotion, eyes and endocrine systems - Engaging question-and-answer approach at the end of each case – excellent preparation for the exam - Boxed tips highlight vital information – helps identify what is most important to remember - Fully revised for the new Station 5 and completely updated throughout.